The document outlines Steph Whatley's presentation on surviving seasonal SEO. It provides an agenda for the event as well as summaries of Whatley's presentation topics, which include a case study on increasing conversions for a flower retailer during Valentine's Day, different types of seasonal SEO, when to start planning for seasonal campaigns, and tips for creating, maintaining, and analyzing seasonal pages. Whatley stresses the importance of starting seasonal SEO efforts early and retaining pages after events to continue ranking. The document provides information and advice for SEO professionals on optimizing websites for seasonal trends and events.