This document provides instructions on how to use TikTok, including how to get started, record and edit videos, use hashtags and sounds, and leverage other features. It notes that TikTok is a social video app built around trending music where users can create 15-60 second videos. Key aspects include using popular songs, hashtags, effects and engaging with others through duets and reactions. The algorithm promotes content it thinks a user will like based on what they interact with.
2. WHO AM I
• Matt aka The Second Spirit
• Ableton Live Enthusiast, Love writing songs and
playing guitar
• Dream Saturated Indie Rock and Electronica
• @thesecondspirit on all platforms
4. WHY
• 1.5 billion downloads
• 500 million monthly active users
• 41% between 16 and 24
• Average user spends 52 minutes per day on TikTok
• Stats taken from
https://www.oberlo.com/blog/tiktok-statistics
5. WHAT IS TIKTOK
• It is a social video app built on trending music
• You can make 15 to 60 seconds Videos and Photo
Template Video (15 sec is most common)
• Most videos are filmed in upright portrait mode
• It allows us to use music as the soundtrack for your
video
• It is a huge music and sound catalog
6. THE IMPORTANCE OF MUSIC IN
TIKTOK
• Music plays a huge role in TikTok
• You will probably remember the songs
more than the videos.
• Using trending music for your video is very
important for high organic reach
• Songs that were big on TikTok a year or
two ago are just now hitting the radio now
7. TIKTOK IS FUN
• I have never laughed so much as when watching
TikTok videos.
• TikTok is trend and meme based. They also have
challenges you can do, so you become part of the
community.
• Once you find a trend you like, you can do it your
own way.
• Warning, TikTok is addicting. Don't go on before
bed.
9. THE TIKTOK FEED
• There are two TikTok feeds you can scroll through
the “For You” and the “Following” feed
• The "For You" page. This is your personal feed of
videos the algorithm thinks you will like
• The "Following" page. This is your feed of TikTokers
that you follow.
• You have to scroll through the feed otherwise it the
current Video repeats itself
• You can swipe up or push the home button on the
bottom to scroll
10. WATCH FOR A FEW HOURS
FIRST TO GET USED TO IT
• Go through the feed
• Follow some people you like
• Like some videos, it saves all likes privately
• The algorithm is very sensitive, once it sees what you
like, it will send you more
11. THE DISCOVER TAB
• Use the “Discover” button to find trending hashtags
and challenges
• Search and save some Videos, Hashtags, Sounds,
Effects
12. FOUR DIFFERENT TYPES OF ITEMS
YOU CAN SAVE
• Videos
• Hashtags
• Sounds
• Effects
13. FIND TRENDING SONGS
• The best way is to save songs you like when you are
scrolling through the feed
• But if you want, You can find trending song once
you start to record a video
• Go to the sounds button up top
15. SAVE EFFECTS YOU LIKE
• When your scrolling, you can see the effects that
are used in videos
• Save effects that you would like to use for your
videos
16. POPULAR TYPES OF VIDEOS
• Dancing
• Singing / Lip Syncing
• Acting
• Making Art
• Costumes
• Tutorials
• Scary or Cringe
• Animals of TikTok
• Heart to Heart
• POV - Point of View
• ASMR - Sounds
17. THE CHARM IS IN THE HUMOR, NOT
THE QUALITY OF YOUR VIDEO
• Most of Tiktoks are done in bedrooms
• There is a joke on TikTok, that the less time put into them the more viral they go
19. FIND A TREND AND RECORD
• Find a trend you like, and click the spinning record
to save the song or use it for your video
• You may want to use trending songs and
challenges for your video, the reach is usually better
than an original idea
21. DECIDE ON WHAT TYPE OF
VIDEO TO MAKE
• Push Record to record to the selected sound or
song (you can stop and add as many sequential
video clips as you would like to create one video)
• Upload - Upload a previously made video (Can't
Mix Sound with Background Sound)
• Photo Template - Make a slideshow of a series of
photos
22. CHOOSE THESES SETTINGS
BEFORE RECORDING
• Effect (choose trending AR effects and more)
• Timer - Countdown 3 or 10 seconds and select the
length or when to cut (certain parts of song)
• Speed - Set Speed .3, .5, 1, 2x, or 3x
• Beauty on or off
• Filter
24. DON’T UNDERESTIMATE THE
TIMER
• Use it to stop at certain parts of the song to cut in
next video clip
• Use it to start a countdown
25. FRAME IT AND START
RECORDING
• Make sure you don’t put anything on the far-right
side, or the bottom or the very top where the
description and functions are on overlayed on top
of the final video
26. DUETS AND REACTS
• Duet is puts your video side by side to
theirs and only use the original video’s
sounds
• React puts a small video of you on top
of theirs and records your sounds on
top of theirs
27. DUET AND REACT
• Access the duet and react function on the share
button of the video you want to duet or react
• Duet - Make a video next to another person's video
(can't add sound) (Hand things off to the left)
• React - Make a video of you reacting to another's
video (can add your own sound)
29. THINGS YOU CAN ADD
AFTER YOU RECORD
• Secondary Effects [Visual, Effects, Transitions, Split,
Time (Reverse, slow-motion, repeat)]
• Text
• Stickers
• Filters
• Voice Effects
• Adjust Clip Length
• Change Sounds or Song
31. HOW TO AD TEXT
• Size
• Color
• Font
• Background
• Duration
32. YOU CAN EDIT TEXT
DURATION
• Secret Tip (Separate all text and get timing right
first then move into place)
• Make sure you don’t put any text on the far-right
side, or the bottom were hashtags and letters are
34. BEFORE YOU POST
• Make sure everything is in frame, text, main objects,
not too far left or right, top or bottom
35. ADD A DESCRIPTION
• Use trending hashtags and tag people in your
description. #fyp #fy #xyzbca
• You only get 150 characters to use in the
description
• You cannot edit your description once you post
your video
• Make sure to select a cover that’s best (it can be a
part of the video).
38. THE ALGORITHM
• Very sensitive
• It is best to post every day. If you take a break, it
takes a little time to get your views back up
• It seems that if you get more then 1 like per 10
views, it shows it to more people
• Don't Delete Videos!! TikTok will be mad.
• Use trending songs and hashtags (#fy #fyp #zyxbca
#challenge ect.)
• Duet famous Tiktokers to get good reach
39. OTHER TIPS
• Use a prop that relates to your brand
• Respond to all your comments
• Add Instagram and YouTube links in your profile
• Give your room some atmosphere. A lot of
TIkTokers put a light strand around the corner of
their walls
• Share your videos to other platforms
40. ANALYTICS
• Set Up a Pro Account / Analytics - Me / Press 3
Dots in Top / Manage My Account / Switch to Pro
Account
• Use analytics to see when your followers are most
online, 11 am seem to be my best time to post for
me
• See what other creators, songs, and videos your
follower recently viewed
41. GOING LIVE GOING LIVE IN
TIKTOK CURRENCY
• Once you have 1000 followers you can go live
• A lot of TikTok famous people go live to earn revenue
• Create contests to earn diamonds
• $1 USD = 100 Coins - User
• $1 USD = 200 Diamond - Creators
• The Panda - 5 Coins
• Drama Queen - 5000 Coins - $50 User, $25 Creator
• Can only withdraw after you reach $100
• Maximum withdraw $1000 per day
• Takes 15 days to process the withdraw
42. HOPE TO SEE YOU ON
TIKTOK
• Scan the TikTok code to the left and Follow Me if
you Liked This
• @thesecondspirit on all platforms
