Matthew Umbro

Greater Boston Area United States

Senior Account Manager, Community at Hanapin Marketing and Founder of PPCChat

Advertising / Marketing / PR

I have been in the PPC industry since 2007, working and collaborating with clients across several industries to attain better ROIs, improved lead generation and increased brand awareness. I have earned my Google AdWords Qualification passing the Fundamentals, Advanced and Reporting exams and have earned my Bing Ads Accredited Professional certification. I also write monthly articles for Search Engine Land, Marketing Land and Search Engine Journal. I host PPCChat (#PPCChat), a weekly Twitter chat where industry specialists discuss various PPC topics. Every Tuesday at 12 PM EST we discuss a new topic from fundamentals and metrics to theory and the future of PPC. PPCChat streamcaps can be f...