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Rebranding North Carolina
- 1. Team ALCON State Brand Case Competition Matthew T. Nilson Team ALCON 1 Brand North Carolina Project
- 2. Team ALCON 2 Brand Position
- 3. Team ALCON Start Fresh! North Carolina What Should NC stand for? North Carolina should stand for: • Opportunity • New Ideas & Experiences • Cooperation • Cost Effectiveness • Optimism North Carolina Provides: • Great Community Relationships • Fresh Clean Environment • High Standard of living A Fresh Start ! 3
- 4. Team ALCON What Supports This Claim? • World class universities – first public university to admit students • First sustained, controlled, powered heavier-than- air manned flight • The research triangle is one of the most prominent high-tech research and development centers in the United States • Largest military base in U.S. (population: 238,646) •Charlotte is second to New York City as being the headquarters for the most financial firms on the East Coast. •North Carolina workers are 36% more productive than the average U.S. worker. • North Carolina is the leading state in sweet potato production in the U.S. 4 Start Fresh! North Carolina
- 5. Team ALCON Comparison Analysis -Top States for Business 5 CNBC Rankings
- 6. Team ALCON Cost of Living Comparison 6 State Rank Index Grocery Housing Utilities Transportation Heath Misc Mississippi 1 89.1 87.8 76.3 93.2 96.6 91.6 95.2 Nebraska 2 89.5 87.1 80.9 94.9 95.1 93.6 92.9 Idaho 3 89.8 83.2 78 93.8 101.3 99.3 94.7 Kentucky 4 90.1 85.8 78.8 98.5 97.1 94.1 94.8 Tennessee 5 90.2 88.2 80.2 89.4 93.4 89.7 97.8 Oklahoma 6 90.4 88.5 81.7 91.6 95.2 96 94.9 Indiana 7 90.6 86.4 81.3 91.1 99 97.3 95.1 Utah 8 91.1 89.5 83.2 84.2 97.2 92.5 97.5 Georgia 17 92.9 91.7 81.9 100.3 97.4 98 97.3 South Carolina 21 95.6 100.1 82.6 105.8 95 98.9 100.7 North Carolina 23 95.9 101.5 86.2 99.2 96.5 105.7 98.6 Virginia 24 96.2 92.5 93.4 101.8 92.9 98.3 99.2 West Virginia 27 97.2 91.9 95.4 97.9 104.6 97.7 97.5 Florida 28 98.2 96.6 95.1 97.1 103.2 99 99.4 2013 Annual Average Cost of Living *Data from Missouri Economic Research and Information Center
- 7. Team ALCON Gasoline Cost Comparison 7 Source: Total state taxes on motor fuel per American Petroleum Institute (API). See http://www.api.org/statistics/fueltaxes/ for specifics of all taxes included.
- 8. Team ALCON Safest States in America 8 Data derived from FBI 2012 crime statistics
- 9. Team ALCON College Affordability – State Comparison 9 “Start Fresh” with a great education from North Carolina
- 10. Team ALCON Brand Position Comparison South East Region • North Carolina is positioned well to attract corporations that produce and manufacture goods & services. • Affordable Public Education (4th Public 2-Year , and 11th Public 4-year) • Highly skilled and hardworking work Force 10 Professional Service (Lawyers, Doctors, etc) Consulting (Government, IT) Consumer Services (Retail) Manufacturing (Production)
- 11. Team ALCON Unique Value • North Carolina welcomes individuals, families, organizations and businesses looking for opportunities to improve themselves, raise their families, build their businesses, and create long-lasting relationships in a supportive community. • From the Atlantic ocean to the Appalachian mountains, North Carolina’s diverse ecosystem provides adventure and opportunity for all. 11 Start Fresh! North Carolina Jockey's Ridge State Park
- 12. Team ALCON Brand Promise • North Carolina promises to deliver an affordable education for hard working North Carolinian families seeking to prosper in a strong community atmosphere, while desiring excellent services and an improving quality of Life. 12
- 13. Team ALCON Brand Personality • Opportunity • Optimism • Winning Spirit • Strong Community Relationship 13
- 14. Team ALCON Brand Narrative 14 “Start Fresh” North Carolina Whether it is your day, your week, or your year you can start fresh in North Carolina. Full of adventure, North Carolina provides great experiences from the Atlantic Ocean to the Appalachian mountains. North Carolinians pride themselves on serving those who serve, as the home of Fort Bragg, NC and the U.S. Army’s Special Forces and the 82nd Airborne division, North Carolina provides great education and a high standard of living for all those who live here. North Carolina does more than just serve the many military service members and their families, we also provide a family friendly atmosphere, an amazing healthcare system, and cutting edge research and technology for the many businesses and organizations that call North Carolina home. Come experience North Carolina, We invite you to visit, stay, and start fresh in North Carolina.
- 15. Team ALCON Unique and Credible Benefits North Carolina Business Loyalty Program • Bring Jobs Home Program – research to identify former North Carolinian companies that have moved out of state, gather information on incentives to bring them back to North Carolina. • Brand Alliance Program – gaining brand synergies between North Carolina, and North Carolinian based corporations— (i.e. NC Sponsored NASCAR car) • Education Support Initiatives – highly trained, tailored, and educated work force – (i.e. NC Corporate Support program) 15
- 16. Team ALCON 16 Pepsi - A North Carolina Co.
- 17. Team ALCON 17 Start Your Day Fresh! Start Fresh! With Products Made in North Carolina
- 18. Team ALCON 18 Home of NASCAR Start Fresh! North Carolina
- 19. Team ALCON Developing Specialized Partnerships 19 Acoustic Materials, Composite Materials & structures
- 22. Team ALCON Matthew T. Nilson Lieutenant Colonel (Retired) US Army Special Forces MBA@UNC (Student) matthew.nilson71@gmail.com (831) 241-8071 22 Conclusions
Hinweis der Redaktion
- The question is not what should NC stand for, but rather who are we as North Carolinians. That is, what are North Carolinians about? What are our communities about, what are our businesses about? First and foremost, North Carolinians are about opportunity. when you start answering these questions you understand what North Carolina Stands for. More importantly, you understand what you want to bring to North Carolina in terms of people, business, and organizations.
- What supports this claim? From world class universities to the land where flight began, North Carolina is where opportunity begins. The research triangle is one of the most prominent high-tech research and development centers in the United States, and North Carolina workers are 36% more productive than the average U.S. worker.
- CNBC scored all 50 states on 51 measures of competitiveness developed with input from business groups including the National Association of Manufacturers and the Council on Competitiveness. States received points based on their rankings in each metric. Then, we separated those metrics into ten broad categories, weighting the categories based on how frequently they are cited in state economic development marketing materials. That way, our study ranks the states based on the criteria they use to sell themselves. http://www.cnbc.com/id/100824779
- Missouri Economic Research and Information Center Missouri had the 16th lowest cost of living in the United States for the year. In general, the most expensive areas to live were New England, Alaska, Hawaii, and the West Coast. The least expensive areas were the Midwest and Southern States. MERIC derives the cost of living index for each state by averaging the indices of participating cities and metropolitan areas in that state. Missouri’s cost of living for the 2013 annual index was 92.8, down from the 2012 annual index of 93.0. Cities across the nation participate in ACCRA's survey on a volunteer basis. Price information in the survey is governed by ACCRA collection guidelines which strive for uniformity.1 http://www.missourieconomy.org/indicators/cost_of_living/index.stm *ACCRA has changed its name to C2ER. See http://www.c2er.org/ for details and more data products.
- http://www.transportation.nebraska.gov/city-county/pdfs/gas-tax.pdf
- http://trends.collegeboard.org/college-pricing/figures-tables/tuition-and-fees-sector-and-state-over-time