Presentation project from Business Writing.

1. AKG Acoustics
Durangaroeds Studios

2. Overview
• AKG Acoustics is a company that
produces and distributes high-quality
microphones, headphones and
wireless equipment. AKG stands for
Akustiche und Kino-Gerate, which
means acoustic and film equipment.

3. Overview
AKG is one of the leading manufacturers of
microphones in the world.
Many internationally known musicians and stars
have been seen using AKG microphones and
headphones.

4. History
• AKG was founded in Vienna Austria in
the year 1947 by Dr. Rudolf Goerike and
Ernst Pless.
• Within months of being founded AKG
was supplying equipment to radio
stations, theatres and jazz clubs; at that
time the products were hand made by
only five employees.

5. History
In 1949, AKG released their first pair of headphones. In
the 1950s AKG made a step forward with the
development of the first condenser microphone the C-12.

6. Quality
• AKG has a strict tolerance for high-
quality products.
• AKG employs a strict quality
management program to ensure
high-quality product.

7. •To improve customer satisfaction constantly and acquire new customers.
•To use our system of key figures and objectives to constantly improve corporate
processes and product quality.
•Our employees act with dedication and personal responsibility.
•Our social commitment beyond cultural, religious, and regional boundaries is
devoted both to our employees and human society as a whole.
Quality Principles

8. Warranty Information
• AKG does not provide a warranty to
damaged products in the United
States and Canada.

9. Benefits of AKG Acoustics
• Many of our favorite artists use or have
been recorded using AKG products.
• We like the sound of these artists, and
that is the sound we would like to bring
out in our recordings we need to use the
same products.

10. SWOT Analysis
Strengths Weakness
 The quality in the products is very good and highly rated.
 Easy access to the products online or at a retailer.
 There is a lot of information online and in person because this is a
large company.
 Great quality sound for our studio recordings.
 Potential for increased business with good equipment.
 The price of the products may be a problem for our studio.
 There is no service available in the United States from AKG in the event
of a problem.
 May be an issue for new employees in operation of more advanced
equipment.
Opportunities Threats
 AKG is a well-known brand which means people will recognize the
name.
 The impression that new customers might get when they see AKG
equipment being used in our studio.
 Potential Endorsements from AKG for using their products.
 Maintenance of the products.
 Artists may request other products.
 Problem with working with other studios in case of assistance.

11. Benefits
• The quality of sound produced with their
microphones is great, and they are durable.
• The quality assurance from the company is
comforting.
• Many people know the name AKG and would be
impressed if a studio carried their products.

12. Drawbacks
• AKG does not provide a warranty to
users in the United States.
• Repair and maintenance may be a
problem due to issues with the
warranty.

13. References
"Professional Audio Solutions - Headphones and Microphones | AKG
Acoustics." Professional Audio Solutions - Headphones and Microphones |
AKG Acoustics. AKG, 2015. Web. 10 July 2015.
Coletti, Justin. "Curing Condenser Confusion: An Audio History of the AKG C
414." Trust Me I'm a Scientist. N.p., 5 Sept. 2011. Web. 17 July 2015.