The ultimate questionnaire for a Gym Business Consultant to receive from a gym, when starting a review.of the gym's business.
Gym - Healthclub - Yoga Studio - Fitness Studio - Personal Training - Dojo - Boxing - MMA - GroupEx
Gyms... if a business consultant wants your business and did not have you fill this in first, find a different business consultant.
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Gym Client Questionaire
1. - Page 1 of 2 -
Gym Client Intro Questionnaire
Gym Name: __________________________________________ Date: _______________________
Gym Address: _______________________________________________________________________
Gym Email(s): _____________________________________ Gym Phone Num: _________________
Gym Website: ____________________________________________________
Gym Primary Focus? (e.g. PT, yoga, mma, general healthcub): ___________________________________
Gym Location: shopping mall office park stand alone bldg along city street other: _____________
Independent or Franchise? ________________________ Approx Total Usable Sq.Ft.? ____________
Major Secondary Amenities (e.g. childcare, pool, basketball court): _________________________________
Total Num of Members: _______________________ Monthly Turnover: ________________________
Num of Core Members (over 100 visits per year): __________________ % of Total members: _________
Single Gym or Multi Gym Owner? _________________________
Owner(s) Name: ______________________________________________________________________
Email: _______________________________________ Mobile Phone Num: ____________________
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Gym Feedback
Branding Msg or Tagline: ______________________________________________________________
What do you think differentiates your gym? (biggest strength) ___________________________________
____________________________________________________________________________________
What do you think are your 2 biggest weaknesses? (not enough members, too much turnover, not enough non-
dues revenue, maintenance costs too high, etc.)
____________________________________________________________________________________
____________________________________________________________________________________
Where do you want THE GYM to be in 5 years? ____________________________________________
____________________________________________________________________________________
Where do YOU want to be in 5 years? ____________________________________________________
____________________________________________________________________________________
About how many other gyms within a 1-mile radius of you? ______________
2. - Page 2 of 2 -
Is your outside front sign clean, clear and visible? Y / N (please attach a current picture)
When you walk in the front door, what do you see? ___________________________________________
Please walk into your locker rooms and bathrooms now. Are they all clean? Y / N
Do you like your website? Y / N Does it clearly deliver your message? Y / N
Other Advertising/Marketing? ___________________________________________________________
(Please review https://www.slideshare.net/MatthewFeldman/sales-is-teamwork-81480509)
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For Consultant’s Use Only
Called Gym – 1st
time – Date & Time: ______________________________________
Answered? Y / N If No, Duration until reply: ________________
Notes (friendly? helpful?): _______________________________________________________________
Called Gym – 2nd
time – Date & Time: ______________________________________
Answered? Y / N If No, Duration until reply: ________________
Notes: ______________________________________________________________________________
Emailed Gym – 1st
time – Date & Time: ______________________________________
Answered? Y / N If No, Duration until reply: ________________
Notes (friendly? helpful?): _______________________________________________________________
Emailed Gym – 2nd
time – Date & Time: ______________________________________
Answered? Y / N If No, Duration until reply: ________________
Notes: ______________________________________________________________________________
Website: First impression: ______________________________________________________________
Is the phone number easily visible? Y / N Includes an email address and/or email form? Y / N
Does website clearly deliver the right message? Y / N
Links work? Email: Y / N Social Media: Y / N Other: _______________ Y / N
Does Gym have Social Media accounts? Which ones? ______________________________________
___________________________________________ ______________________________________
Date of last post on Social Media: ______________________________
Social Media Reviews? (e.g. Yelp) ________________________________________________________