Vancery's findings around the future of TikTok.

1. 1
Automated Fundamental
Research
TikTok’s Future Survey

2. Methodology
2
In late September 2020, Vancery conducted a survey to
understand more about TikTok’s future and the impact of its
acquisition. The survey analyzed how B2C brands like LinkedIn
and MeUndies are reacting to the deal, along with how it might
impact their plans in the near future.
Vancery used their collaborative online network to connect with
B2C industry experts and survey over 30 c-suites and senior
leaders within the United States. View the graphs below to see
what we found.

3. Profile Sample
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# Title Industry Sector
1 Chief Marketing Officer Marketing & Advertising Business Services
2 Chief Marketing Officer Apparel; Beauty, Cosmetics and Personal Care Consumer Goods
3 Senior Vice President of Integrated Media & Platform Strategy Marketing & Advertising Business Services
4 Chief Innovation Officer Marketing & Advertising, Public Relations
Media & Entertainment, Business
Services
5 Head of Marketing Accessories, Apparel, Retail Consumer Goods
6 SVP, Strategy & Planning Marketing & Advertising Business Services
7 Managing Director Marketing & Advertising Business Services
8 VP, Strategy Marketing & Advertising
Media & Entertainment, Business
Services
9 Chief Strategy Officer Marketing & Advertising Business Services
10 VP of Marketing Marketing & Advertising Business Services
11 SVP Global Chief Strategy Officer Marketing & Advertising Business Services
12 Executive Vice President Education Technology, Education Servies Consumer Goods
13 Director of Marketing, Strategic Planning & Analysis Marketing & Advertising Business Services
14 SVP of Business Development Marketing & Advertising Business Services
15 Chief Marketing Officer Restaurants, Consumer Products, Beverages
Media & Entertainment, Consumer
Goods
16 SVP, Account Management Marketing & Advertising Business Services
17 President Marketing & Advertising Business Services
18 SVP, Group Planning Marketing & Advertising Business Services
19 VP, Director of Data & Analytics Marketing & Advertising, Consulting Healthcare, Business Services
20 Head of Marketing Technology
Mobile Technology, Creative Services, Advertising
Technology Consumer Services, Technology
21 Chief Marketing Officer Marketing & Advertising, Office Supplies Consumer Goods, Business Services
22 Chief Brand Officer Marketing & Advertising Business Services

4. Key Takeaways
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• Nearly all respondents were either “very closely” or “somewhat”
monitoring the TikTok deal.
• The TikTok deal, if it goes through, will impact the company plans
of 73% of those surveyed.
• These impacts primarily consist of changing advertising plans,
changing consumer behaviors, new products and altering data
collection techniques. Many see TikTok as the key to brining
Gen-Z into the “standard e-commerce world.”

5. Walmart as a threat to Amazon post-TikTok deal
5

6. Oracle’s safety as a leader in advertising data
6

7. Scrutiny of TikTok deal
7

8. Impact of the deal on plans
8

9. How the deal will impact various businesses
9

10. Selected experts’ answers on other impacts of the
deal
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If you indicated there are other ways the deal may impact your business, what are
they? Please elaborate.