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Why old SEO still works...sometimes.
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Matthew Brown
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MozTalk June 2015 - Which SEO tactics from the golden age are still worth doing?
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Why old SEO still works...sometimes.
1.
Why Old SEO
that SHOULD fail still…works? Matthew Brown – @MatthewJBrown
2.
Download this: http://bit.ly/oldSEOFTW
3.
Let’s start with
a couple assumptions
4.
Old SEO? Smoldering lowered glasses look Grey Brylcreem?
5.
Old SEO = Links
and Anchor Text Domain Strength On-page keyword relevance Freshness (QDF)
6.
Is Old SEO
dying?
7.
New SEO is
additive to the basic SEO. Many of the same old relevancy signals are Google’s *strongest*
8.
Win SEO with
these four weird old tricks
9.
1: Exact and
Partial Match Domains In SERPs that don’t have a lot of branded results, EMDs/PMDs often win
10.
These all have higher
domain authority and more links! Now might be a good time to invest in EMDs
11.
This site rules!
What else is Google counting?
12.
Two: Win the
Verticals
13.
Ferris Club! – http://theatln.tc/1u2Ikpe
14.
2015: News Boxes
= gettable
15.
2015: In-Depth Boxes
= gettable
16.
2015: Snippets &
Knowledge Graph/Cards
17.
Protip: When you’re
seeing this:
18.
Monitor the effect
in Search Analytics
19.
Keep tabs with
Dr. Pete’s Feature Graph : http://bit.ly/QaBID4
20.
3. Anchor Text
(exact and partial match)
21.
Let’s just say
they built a LOT of links
22.
Their penalty lasted
less than a week?!
23.
And all these
commercial KWs rank top 10
24.
4. It’s still
about the LINKS
25.
Legacy Links FTW Hmmm…What’s with
Tripadvisor?
26.
Legacy Links
27.
Link History from
Majestic
28.
Domain Strength (see
also: BRAND) This domain weighs a ton
29.
Go ahead, try
building links like that now
30.
Link Risk Assessment
by @dyn4mik3 – http://bit.ly/1BcBgKM
31.
Link Risk Assessment
by @dyn4mik3 – http://bit.ly/1BcBgKM
32.
Can the new
mobile world change this?
33.
App Indexing +
Deep Links + Actions - http://tnw.co/1KRDtO3
34.
That is going
to be a LOT of SEO work
35.
Old SEO that
still works: Dominate the verticals EMDs (with other signals) Link building and anchor text!
36.
No usage/brand signals
is a killer Keyword targeting is harder Link building is now much trickier Where Future SEO wins:
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