My slides from the Schema 201 session at SMX West 2013.

2. Matthew Brown
Head of Special Projects
SEOmoz (in Portland!)
Twitter: @MatthewJBrown
Slideshare:
MatthewBrownPDX
http://www.portlandground.com/archives/2003/05/steel_bridge_an.php

4. What types of rich snippets does Google
support? Bookmark This!

5. How do to each one? SEOGadget has you
covered - Bookmark This!

6. How do I troubleshoot rich snippets? Bookmark
This!

7. “If your site has very few pages, or very few
pages with marked-up structured data, it may
not be picked up by the rich snippets system.”
There are non-obvious things you may need to
troubleshoot

8. All else fails? Try Google’s mystery form:
Bookmark This!

9. Data Highlighter: What does it do?

10. But! Not as reliable as markup code, and only
Google can see it

11. Breadcrumbs,
and…um..more
breadcrumbs
What do Bing SERP snippets look like?

12. Inventory status,
Review stars,
authorship
snippet,
breadcrumbs,
prices, shares
Google search for the same query

13. At least there’s this? (Come on now, Bing)

14. Facebook: Graph Search and Open Graph
@MatthewJBrown #SMX #23C

15. When does Graph Search roll in Open Graph?

16. FB Open Graph API search: Bookmark This!

17. http://developers.facebook.com/docs/opengraphprotocol/
Remember Open Graph Actions?

18. New OG Action Opportunities - More info!

19. Use OG markup to optimize from start to finish

20. Everything just got bigger on FB - More Info!

22. There are many languages and vocabularies for
structured data

23. To get started, focus on Schema.org and Open
Graph

24. The Good Relations blog for ecommerce markup:
Bookmark This!

25. Want to check semantic markup stats?
Bookmark This!

26. @MatthewJBrown
#SMX #23C

27. Breadcrumbs (Competition: Easy)

28. Events (Competition: Medium, but KG potential)

29. Recipes (Competition: BRUTAL)

30. Music (Hard, but can get KG query clicks)

31. People (easy, but don’t often appear)

32. Products (Medium) – Reviews: (Hard)

33. Application Search (competition level: MED)

35. Only 1,620 domains using Schema for hotels!
655 for restaurants, 435 for auto dealers

36. Yes. We’ve seen up to 70% growth in CTR

38. Come on over to the Knowledge Graph session!