Tencent’s structure, higher management, financials, key products, and locations.

1. TENCENT REPORT
A SHORT INTRODUCTION TO ASIA’S MOST IMPORTANT
AND LEAST UNDERSTOOD INTERNET COMPANY
PREPARED BY: MATTHEW BRENNAN & SAMIN SHA

2. MATTHEW BRENNAN
CO-FOUNDER OF CHINA CHANNEL
MATTHEW IS A WELL-KNOWN SPEAKER AND WRITER
ABOUT WECHAT AND TENCENT (CHINA'S LARGEST
INTERNET COMPANY). HIS OPINIONS ARE REGULARLY
FEATURED IN GLOBAL MEDIA: THE ECONOMIST, BBC,
THE FINANCIAL TIMES, FORBES, QUARTZ,
TECHCRUNCH, TECHINASIA, CAMPAIGN ASIA,
EMARKETER, ADAGE. MATTHEW'S COMPANY CHINA
CHANNEL ORGANIZES CHINA’S LARGEST WECHAT
MARKETING CONFERENCE SERIES FOR
INTERNATIONAL COMPANIES. HE WORKS PRIMARILY
WITH INTERNATIONAL BUSINESSES TO HELP FORM
AND IMPLEMENT THEIR WECHAT PLATFORM
STRATEGY. CO-HOST OF THE CHINA TECH TALK
PODCAST PRODUCED TOGETHER WITH CHINA'S
LARGEST ENGLISH LANGUAGE TECH MEDIA, MATTHEW
HAS BEEN BASED IN CHINA NOW FOR OVER 13+ YEARS.
PARTS OF THIS REPORT ARE ADAPTED FROM KEYNOTE SPEECHES DELIVERED BY MATTHEW BRENNAN AT THE ALSMA
APAC REGIONAL CONFERENCE, NOV 2017 SIEM REAP & THE MADE BY CHINA CONFERENCE, DECEMBER 2017 COPENHAGEN.
FOR SPEAKING AVAILABILITY: INFO@CHINACHANNEL.CO
FOR MEDIA INQUIRIES: MEDIA@CHINACHANNEL.CO
LINKEDIN: HTTPS://CN.LINKEDIN.COM/IN/MATTHEW-BRENNAN
TWITTER: @MBRENNANCHINA

3. INTRODUCTION
THIS SHORT REPORT AIMS TO LAYOUT THE BASICS OF TENCENT’S STRUCTURE AND SOME DETAIL ON
THEIR HIGHER MANAGEMENT AND FINANCIALS. I HAVE PUT IT ALL TOGETHER AS A RESOURCE TO HELP
INVESTORS AND TECH INDUSTRY WATCHERS BETTER UNDERSTAND ASIA’S LARGEST TECH GIANT.
INDEX
a. GROUP STRUCTURE
b. MANAGERIAL TALENT
c. OTHERS: FINANCIAL BASICS, KEY PRODUCTS, LOCATIONS
DISCLAIMER
THE INFORMATION IN THIS REPORT IS PIECED TOGETHER AND TRANSLATED FROM A WIDE VARIETY OF
PUBLIC SOURCES. I’VE TAKEN EFFORTS TO TRY AND ASSURE THE INFORMATION IS ACCURATE BUT TAKE
NO RESPONSIBILITY FOR THE VALIDITY OF THE INFORMATION WITHIN. I DO NOT REPRESENT TENCENT
HOLDINGS LIMITED NOR DO I HOLD STOCK IN THEM.
MATTHEW BRENNAN
COPYRIGHT 2018: ALL RIGHTS RESERVED
CHINACHANNEL.CO

4. GROUP STRUCTURE
7 CORE GROUPS
CHINACHANNEL.CO

5. TENCENT’S 7 CORE BUSINESS GROUPS
CHINACHANNEL.CO
WXGIEG OMG CDG
SNG
MIG TEG
MARK
PONY MA
MARTIN LAU
DOWSON
TONG
ALLEN
ZHANG SHAN LU
INTERACTIVE ENTERTAINMENT
ONLINE MEDIA
MOBILE INTERNET
SOCIAL NETWORKING
CORPORATE DEVELOPMENT
WEIXIN (WECHAT)
TECHNOLOGY & ENGINEERING
IEG:
OMG:
MIG:
SNG:
CDG:
WXG:
TEG:

6. HEAD: MARK REN
@TENCENT SINCE 2000
FOUNDED AUG
2003,
CURRENTLY
CONTRIBUTES
AROUND 41%
OF ALL
REVENUE
FOUNDED MAR
2012, BIGGEST
ANIMATION &
COMICS
PLATFORM IN
CHINA
GAME.QQ.COM AC.QQ.COM
FOUNDED SEP 2013,
MERGED WITH SDO
LITERATURE IN MAR
2015, RECENTLY SPUN
OUT WITH
SUCCESSFUL HONG
KONG IPO
WWW.YUEWEN.COM
FOUNDED SEP
2015, FOCUS ON
TRADITIONAL
MOVIES
PICTURES.QQ.COM
CHINA’S NO.1
E-SPORT
PLATFORM
LAUNCHED
DEC 2016
ESPORTS.QQ.COM
TENCENT GAMES CHINA LITERATURE TENECENT COMIC TENCENT PICTURES TENCENT ESPORTS
IEG: INTERACTIVE
ENTERTAINMENT GROUP
KEY DIVISIONS + PRODUCTS
SHENZHEN
BEIJING
SHANGHAI
CHENGDU
IEG STAFF GEOGRAPHICAL BREAKDOWN：
*BASED ON TECENT HR HIRING NEEDS DATA 2016

7. OMG: ONLINE
MEDIA GROUP
KEY DIVISIONS + PRODUCTS
HEAD: MARK REN
TOOK OVER OMG IN MAR 2017
FOUNDED AUG
2003, THE NO.1
TRADITIONAL
NEWS PORTAL
IN CHINA
LAUNCHED APR
2011, NOW THE
NO.1 VIDEO
PLATFORM IN
CHINA
NEWS.QQ.COM V.QQ.COM
PERSONALIZED
NEWS APP
LAUNCHED AUG
2015 TO
COMPETE WITH
TOUTIAO (DAILY
HEADLINE)
KUAIBAO.QQ.COM
BRAND ADS
PLATFORM
LAUNCHED IN
OCT 2011
TONG.QQ.COM
FOUNDED SEP
2015, WITH THE
FOCUS ON
ONLINE
MOVIES &
DRAMAS
FAILED TWITTER
LIKE SOCIAL
PLATFORM
SHUTTERED IN
2014.
T.QQ.COM
FORMER HEAD: SY LAU
@TENCENT SINCE 2006
TENCENT NEWS QUICK NEWS** TENCENT VIDEO PENGUIN PICTURES TONG TENCENT MICROBLOG
SHENZHEN
BEIJING
SHANGHAI
GUANGZHOU
OMG STAFF GEOGRAPHICAL BREAKDOWN：
*BASED ON TECENT HR HIRING NEEDS DATA 2016
** OUR TRANSLATION
NONE FOUND

8. MIG: MOBILE
INTERNET GROUP
KEY DIVISIONS + PRODUCTS
HEAD: MARK REN
TOOK OVER MIG IN JAN 2013
THE NO.1
MOBILE
SECURITY APP
IN CHINA.
RELEASED SEP
2010. IOS
INTEGRATION
SEP 2016
THE NO.1
ANDROID APP
STORE IN
CHINA
LAUNCHED IN
SEP 2011
M.QQ.COM SJ.QQ.COM
NO.2 MOBILE
BROWSER IN
CHINA. MOBILE
VERSION
LAUNCHED
JUNE 2010
BROWSER.QQ.COM
LAUNCHED FEB
2010. OPEN
PLATFORM FOR
DEVELOPERS AND
BUSINESS TO
WORK WITHIN
THE TENCENT
ECOSYSTEM
OPEN.QQ.COM
TOP 3 MAP
APPLICATION
IN CHINA.
RELEASED
DEC 2013
LAUNCHED IN
MAR 2015 AS AN
EXPERIMENTAL
PROJECT ON
MOBILE OS.
SHUT DOWN
JUN 2017
BBS.TOS.CNMAP.QQ.COM
MYAPP TENCENT MAP OPEN PLATFORM TENCENT OSMOBILE MANGER QQ BROWSER
SHENZHEN
BEIJING
GUANGZHOU
CHENGDU
MIG STAFF GEOGRAPHICAL BREAKDOWN：
*BASED ON TECENT HR HIRING NEEDS DATA 2016

9. HEAD: DOWSON TONG
@TENCENT SINCE 2005
THE ORIGINAL
TENCENT
PRODUCT. THE
INSTANT
MESSENGER
THAT STARTED
IT ALL
IM.QQ.COM QZONE.QQ.COM Y.QQ.COM
SNG: SOCIAL
NETWORK GROUP
KEY DIVISIONS + PRODUCTS
SHENZHEN
BEIJING
SHANGHAI
CHENGDU
SNG STAFF GEOGRAPHICAL BREAKDOWN：
*BASED ON TECENT HR HIRING NEEDS DATA 2016
NOW.QQ.COM YOUTU.QQ.COM CLOUD.TENCENT.COM
QQ IM Q ZONE QQ MUSIC NOW LIVE STREAM TENCENT YOUTU LAB TENCENT CLOUD
SOCIAL
NETWORK
FOUNDED 2005,
USERS CAN
BLOG, STORE
PHOTOS,
MUSIC, AND
VIDEOS.
ONE OF
CHINA’S
MARKET
LEADING
MUSIC APPS
LIVE
STREAMING
PLATFORM
LAUNCHED IN
JUN 2015
FOUNDED IN
2012,
SPECIALIZES
IN FACIAL
AND VOICE
RECOGNITION
TECH
CLOUD
COMPUTING
DIVISION

10. CDG: CORPORATE
DEVELOPMENT GROUP
KEY DIVISIONS + PRODUCTS
SHENZHEN
BEIJING
SHANGHAI
GUANGZHOU
CDG STAFF GEOGRAPHICAL BREAKDOWN：
*BASED ON TECENT HR HIRING NEEDS DATA 2016
CHENGDU
FOUNDED SEPT 2015,
UNIFIED TENCENT’S
PAYMENT PLATFORMS
AND FINANCIAL
RELATED PRODUCTS
AND SERVICES
FITGROUP.COM
FOUNDED MAY 2015,
UNIFIED ALL
PERFORMANCE BASED
AD PLATFORMS
ACROSS TENCENT,
SEE BELOW
E.QQ.COM
ONE OF
SEVERAL
INVESTMENT
UNITS AT
TENCENT
HEAD: MARTIN LAU
@TENCENT SINCE 2005
NONE FOUND
SOCIAL ADS FINANCIAL TECH INVESTMENT

11. QQ MAIL
LAUNCHED IN JAN 2011, IT HAS
BECOME CHINA’S DOMINANT SOCIAL
NETWORK AND THE JEWEL IN THE
CROWN OF TENCENT’S EMPIRE
WEIXIN.QQ.COM
CHINA’S MOST POPULAR
EMAIL SERVICE
LAUNCHED 2002
MAIL.QQ.COM
HEAD: ALLEN ZHANG
@TENCENT SINCE 2005
SHENZHEN
BEIJING
GUANGZHOU
SHANGHAI
CHENGDU
WXG STAFF GEOGRAPHICAL BREAKDOWN：
*BASED ON TECENT HR HIRING NEEDS DATA 2016
WXG: WEIXIN
(WECHAT) GROUP
KEY DIVISIONS + PRODUCTS
WECHAT

12. HEAD: SHAN LU
@TENCENT SINCE 2005
COMPREHENSIVE DATA PLATFORM INCLUDING
ANALYTICS FOR WEBITES, APPS, MINI PROGRAMS
AND HTML5
FOUNDED IN APR 2016 WITH FOCUS ON
COMPUTER VISION, VOICE
RECOGNITION, NATURAL LANGUAGE
PROCESSING AND MACHINE LEARNING
BIGDATA.QQ.COM AI.TENCENT.COM
SHENZHEN BEIJING
TEG STAFF GEOGRAPHICAL BREAKDOWN：
*BASED ON TECENT HR HIRING NEEDS DATA 2016
TEG: TECHNOLOGY &
ENGINEERING GROUP
KEY DIVISIONS + PRODUCTS
TENCENT BIG
DATA
TENCENT AI
LABS

13. TENCENT EMPLOYEES
CHINACHANNEL.CO
6,194
7,515
10,692
17,446
24,160
27,492 27,690
30,641
38,775
43,000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Q3
SOURCE: STATISTA / TENCENT
ALMOST 2,000
WECHAT TEAM
ALL STAFF
THERE ARE ALMOST HALF A MILLION
ACTIVE WECHAT USERS FOR EVERY SINGLE
STAFF MEMBER ON THE WECHAT TEAM!

14. MANAGERIAL
TALENT
BOYS CLUB ONLY
CHINACHANNEL.CO

15. ALLEN ZHANG (张小龙),
FOUNDER OF WECHAT
DOWSON TONG,
SENIOR EXECUTIVE
VP (汤道生)
JAMES MITCHELL
CHIEF STRATEGY
OFFICER
MARK REN
COO OF TENCENT,
IMARK REN (任宇昕)
PONY MA
CEO OF TENCENT
(马化腾)
MARTIN LAU
PRESIDENT OF TENCENT
(刘炽平)
SOME WHITE GUY. NOT
SURE WHO HE IS ;-)
TENCENT HIGHER MANAGEMENT TEAM AT CUPERTINO AUG 2017

16. PONY MA马化腾
CO-FOUNDER & CEO
PONY IS VERY OFTEN COMPARED TO HIS NAMESAKE
JACK MA (NO RELATION) OF ALIBABA. THE 2 LEADER’S
OF CHINA’S LARGEST INTERNET COMPANIES HAVE
VERY DIFFERENT STYLES HOWEVER WITH PONY
KNOWN AS A LOW PROFILE ENTREPRENEUR COMPARED
TO JACK MA'S OUTGOING SHOWMANSHIP.
AVID GAMER PONY CAME FROM HUMBLE BEGINNINGS
(FATHER WAS A PORT MANAGER) GRADUATING FROM
SHENZHEN UNIVERSITY WITH A DEGREE IN COMPUTER
SCIENCE, HE IS ONE OF THE FIRST GENERATION OF
CHINA’S INTERNET ENTREPRENEURS.
STRATEGIC AND THOUGHTFUL, PONY HAS BEEN
PREVIOUSLY QUOTED AS SAYING STEVE JOBS WAS AN
INSPIRATION. HE IS CURRENTLY CHINA’S RICHEST MAN.
RANDOM FACT: HE MET HIS WIFE OVER TENCENT’S
INSTANT MESSAGING SERVICE QQ. AGE: 46
NET WORTH: $50.9 BILLION
*BLOOMBERG BILLIONAIRES INDEX DEC 4TH 2018

17. MARTIN LAU 刘炽平
PRESIDENT
PRIOR TO JOINING TENCENT, MARTIN HELD
SENIOR POSITIONS AT MCKINSEY & GOLDMAN
SACHS WHERE HE HELPED HANDLE TENCENT’S
IPO.
MARTIN SPEAKS ENGLISH FLUENTLY HAVING
ATTENDED COLLEGE IN THE U.S. (UNIVERSITY
OF MICHIGAN) AND RECEIVED A MASTER OF
SCIENCE DEGREE IN ELECTRICAL ENGINEERING
FROM STANFORD UNIVERSITY WITH AN MBA
DEGREE FROM KELLOGG GRADUATE SCHOOL OF
MANAGEMENT.
A DEVOUT CHRISTIAN, AN AVID GAMER, MARTIN
IS FIRST AND FOREMOST A GREAT BUSINESS
ANALYST. HE KNOWS WHAT WARS TO FIGHT.
MARTIN SITS ON THE BOARD OF SEVERAL
OVERSEAS-LISTED MAINLAND COMPANIES, SUCH
AS TENCENT E-COMMERCE PARTNER JD.COM.
AGE: 44
JOINED TENCENT: 2005
NET WORTH: $2.5 BILLION

18. MARK REN 任宇昕
CHIEF OPERATING OFFICER
HAILING FROM LIAONING PROVINCE IN NORTH EAST OF
CHINA PRIOR TO TENCENT, MARK WORKED AT HUAWEI
TECHNOLOGIES.
HE WAS PROMOTED TO CHIEF OPERATING OFFICER OF
THE COMPANY IN MAY 2012
WHILE HE’S KNOWN FOR HAVING A VERY LOW-KEY
PERSONALITY MARK’S PERFORMANCE HAS BEEN
ANYTHING BUT LOW KEY. HE’S ONE OF THE COMPANY’S
MOST TRUSTED AND CAPABLE TALENTS.
MARK IS FAMED FOR GUIDING TENCENT’S GAMING
DIVISION TO ACHIEVE THE “DOUBLE 50%” I.E. INCOME
FROM THE GAMING ACCOUNTING FOR MORE THAN 50%
OF TENCENT’S REVENUE, AND TENCENT GAMES
ACCOUNTING FOR MORE THAN 50% OF THE CHINESE
INDUSTRY.
IMAGE CREDIT:
DIGITAL AGE
AGE: 43
JOINED TENCENT: 2000

19. JAMES MITCHELL
CHIEF STRATEGY OFFICER &
SENIOR EXECUTIVE VP
A RELATIVE NEWBIE TO THE HIGHER MANAGEMENT
TEAM (JOINED TENCENT IN 2011) JAMES IS
RESPONSIBLE FOR VARIOUS FUNCTIONS, INCLUDING
THE COMPANY’S STRATEGIC PLANNING AND
IMPLEMENTATION, INVESTOR RELATIONSHIPS, M&A AND
INVESTMENT ACTIVITY.
OXFORD UNIVERSITY GRADUATE JAMES PREVIOUSLY
WORKED IN INVESTMENT BANKING FOR 16 YEARS WITH
PRIOR ROLES AT GOLDMAN SACHS’ NEW YORK’S
RESEARCH TEAM, ANALYZING INTERNET,
ENTERTAINMENT AND MEDIA COMPANIES.
WHEN JAMES FIRST ARRIVED AT TENCENT HE DIDN’T
SPEAK THE LANGUAGE AND WASN’T A CHINA HAND.
WHAT HE DID BRING WAS A BANKER’S SENSIBILITIES
FOR RELATIONSHIPS AND POLITICS.
IMAGE CREDIT:
FRONTIER.CO.UK
AGE: 43
JOINED TENCENT: 2011

20. ALLEN ZHANG 张小龙
“THE FATHER OF WECHAT”
SENIOR EXECUTIVE VP
ALLEN ZHANG IS THE CLOSEST THING CHINA HAS
TO A STEVE JOBS LIKE TECH VISIONARY. UNLIKE
STEVE HOWEVER ALLEN SHUNS THE LIMELIGHT
AND RARELY APPEARS IN PUBLIC.
HE’S A LEGENDARY PRODUCT MANAGER THAT
SINGLE HANDEDLY CREATED ONE OF CHINA’S
MOST POPULAR EMAIL PRODUCTS FOXMAIL. HE
LATER CAME TO TRANSFORM CHINESE SOCIETY
WITH THE MESSAGING PLATFORM WECHAT.
WECHAT IS THE JEWEL IN THE CROWN OF
TENCENT’S EMPIRE, THE ENGINE WHICH
INDIRECTLY DRIVES MUCH OF ITS BUSINESS IN
CHINA. ITS CONTINUED ABILITY TO LEAD AND
INNOVATE IS DUE IN LARGE PART TO ALLEN.
AGE: 49
JOINED TENCENT: 2005

21. S Y LAU 刘胜义
SENIOR EXECUTIVE VP,
CHAIRMAN OF TENCENT ADVERTISING
SENG YEE LAU IS A CHINA ADVERTISING
INDUSTRY VETERAN. HE JOINED TENCENT IN 2006
HAVING PREVIOUSLY HELD SENIOR ROLES AT
MCCANN-ERICKSON, PUBLICIS AND BBDO CHINA.
HARVARD BUSINESS SCHOOL GRADUATE LAU, IS
AN ENTERTAINING SPEAKER IN BOTH ENGLISH
AND CHINESE, HE IS ALSO A PROLIFIC ARTICLE
CONTRIBUTOR.
PREVIOUSLY VICE PRESIDENT OF CHINA
ADVERTISING ASSOCIATION. CANNES LION
FESTIVAL “MEDIA PERSON OF THE YEAR 2015”
(FIRST CHINESE RECIPIENT).
SY PREVIOUSLY RAN THE ONLINE MEDIA GROUP
OF TENCENT NOW HEADED BY MARK REN.
IMAGE CREDIT:
CAMPAIGN MIDDLE EAST
AGE: 51
JOINED TENCENT: 2011

22. OTHER KEY HIGHER MANAGEMENT
CHINACHANNEL.CO
JOHN LO
CFO
SENIOR VICE
PRESIDENT
DANIEL XU
许晨晔
CO-FOUNDER
CHIEF
INFORMATION
OFFICER
LU SHAN
SENIOR EXECUTIVE
VICE PRESIDENT
PRESIDENT OF
TECHNOLOGY AND
ENGINEERING
GROUP
DOWSON TONG
汤道生
SENIOR VP
PRESIDENT OF
SOCIAL NETWORK
GROUP (SNG)
CHAIRMAN OF
TENCENT MUSIC
ENTERTAINMENT
GROUP
DAVID
WALLERSTEIN
CHIEF
EXPLORATION
OFFICER
SENIOR EXECUTIVE
VICE PRESIDENT

23. WANG XING
CEO OF
MEITUAN DIANPING
(王兴)
RICHARD LIU
FOUNDER OF JD
(刘强东)
ZHANG LEI
FOUNDER OF HILLHOUSE CAPITAL
(张磊)
SU HUA
FOUNDER &
CEO OF KUAI
(宿华)
ZHANG YIMING
CEO OF TOUTIAO
(张一鸣)
CHENG WEI,
FOUNDER & CEO OF DIDI CHUXING
(程维)
LEI JUN
FOUNDER OF
XIAOMI
(雷军)
NEIL SHEN
SEQUOIA CAPITAL
GLOBAL MANAGING
PARTNER (沈南鹏)
DAVIS WANG
CEO & CO-FOUNDER
OF MOBIKE
(王晓峰)
WANG HUIWEN
SENIOR VP OF
MEITUAN DIANPING
(王慧文)
ZHOU YUAN
FOUNDER OF ZHIHU
(周源)
YAO JINBO
CEO OF 58.COM
(姚劲波)
ALLEN ZHU
PARTNER, GSR VENTURES
(朱啸虎)
CHEN SHENGQIANG
CEO OF JD FINANCIAL
(陈生强)
YANG YUANQING
CEO OF LENOVO
(杨元庆)
PONY MA
CO-FOUNDER & CEO
TENCENT
(马化腾)
CHINACHANNEL.CO
TENCENT STRATEGIC PARTNERS, WUZHEN SUMMIT, DEC 3RD 2017

24. TENCENT & ALIBABA: SOME KEY AREAS OF COMPETITION
AREA TENCENT ALIBABA
PAYMENTS
WECHAT PAY
(PAY.WEIXIN.QQ.COM)
ALIPAY
(ALIPAY.COM)
ECOMMERCE
JD, VIPSHOP
(JD.COM, VIP.COM)
TAOBAO, TMALL
(TAOBAO.COM TMALL.COM)
SOCIAL
WECHAT, QQ
(WEIXIN.QQ.COM, IM.QQ.COM)
WEIBO
(WEIBO.COM)
BROWSERS
QQ BROWSER
(BROWSER.QQ.COM)
UC BROWSER
(UCWEB.COM)
VIDEO
TENCENT VIDEO
(V.QQ.COM)
YOUKU, TUDOU
(YOUKU.COM, TUDOU.COM)
RETAIL
YONGHUI, CARREFOUR
(YONGHUI.COM.CN, CARREFOUR.CN)
SUNING, HEMA
(SUNING.COM, FRESHHEMA.COM)
CLOUD
TENCENT CLOUD
(CLOUD.TENCENT.COM)
ALI CLOUD
(ALIYUN.COM)
TRAVEL
LY
(LY.COM)
FLIGGY
(ALITRIP.COM)
BIKE SHARING
MOBIKE
(MOBIKE.COM/CN)
OFO
(OFO.SO)
ENTERPRISE
PRODUCTIVITY
WECHAT ENTERPRISE, TIM
(OFFICE.QQ.COM)
DING TALK
(DINGTALK.COM)
MAPS
TENCENT MAPS
(MAP.QQ.COM)
AUTONAVI
(DITU.AMAP.COM)
BANKING
WEBANK
(WEBANK.COM)
MY BANK
(MYBANK.CN)
O2O ON-DEMAND
MEITUAN DIANPING
(MEITUAN.COM, DIANPING.COM)
KOUBEI / ELE.ME
(KOUBEI.COM, ELE.ME)
CHINACHANNEL.CO

25. TENCENT'S 2018 RETAIL INVESTMENT BLITZKRIEG
LAYING THE FOUNDATIONS FOR SMART RETAIL
INVESTMENT
DATE
LOGO COMPANY BUSINESS
CHINA
LOCATIONS
TENCENT
OWNERSHIP
INVESTMENT
AMOUNT
2017 DEC 15TH YONGHUI YONGHUI SUPERMARKETS 580+ 5% $636 M
2018 JAN 15TH VIP SHOP VIP SHOP
CLOTHES RETAIL
3RD LARGEST ECOMMERCE
PLAYER IN CHINA
N/A 7% $604 M
2018 JAN 23RD CARREFOUR CARREFOUR SUPERMARKETS 250+ UNDISCLOSED
2018 JAN 29TH DALIAN WANDA
DALIAN
WANDA
COMMERCIAL PROPERTY,
MALLS, HOTELS
185+ MALLS
90 HOTELS
4.12% $1.5 B
TENCENT HAVE BEEN EXTREMELY ACTIVE IN THE RETAIL SPACE IN THE FIRST MONTH OF 2018

26. OTHERS
REVENUE & LOCATIONS
CHINACHANNEL.CO

27. TENCENT 2017 Q3 REVENUE
CHINACHANNEL.CO
ONLINE GAMES
26.8 BILLION RMB
ONLINE
ADVERTISING
11.4 BILLION RMB
OTHERS: PRIMARILY
PAYMENTS & CLOUD
12.0 BILLION RMB
41%
17%
18%
23%
SOCIAL NETWORKS
15.2 BILLION RMB

28. WXGIEG OMG CDG
SNG
MIG TEG
MARK
PONY MA
MARTIN LAU
DOWSON
TONG
ALLEN
ZHANG SHAN LU
INTERACTIVE ENTERTAINMENT
ONLINE MEDIA
MOBILE INTERNET
SOCIAL NETWORKING
CORPORATE DEVELOPMENT
WEIXIN (WECHAT)
TECHNOLOGY & ENGINEERING
IEG:
OMG:
MIG:
SNG:
CDG:
WXG:
TEG:
ONLINE
GAMES
41%
ONLINE
ADS
OTHERS
17%
18%
TENCENT REVENUE
SEGMENTS MATCHED
LOOSELY TO BUSINESS GROUPS
23%
SOCIAL
NETWORKS

29. CHINACHANNEL.CO
52.6
43.7
27.8
24.5
10.3 9.8 8.3
APPLE AMAZON GOOGLE MICROSOFT FACEBOOK TENCENT ALIBABA
REVENUE COMPARISON
Q3 2017 BILLION USD
17%
34%
24%
12%
47%
61% 61%
YEARLY
INCREASE

30. 10.7
6.7 6.6
0.3
4.7
2.7 2.6
APPLE GOOGLE MICROSOFT AMAZON FACEBOOK TENCENT ALIBABA
19%
33%
16%
2%
79%
69%
146%
CHINACHANNEL.CO
PROFIT COMPARISON
Q3 2017 BILLION USD
YEARLY
INCREASE

31. TENCENT REVENUE, PROFIT & COST OF REVENUE
PAST 9 QUARTERS MILLION RMB
11,014
12,661 13,406
15,235
18,560
20,238
24,109
28,300
33,529
26,590
30,441
31,995
35,691
40,388
43,864
49,552
56,606
65,210
7,445 7,164
9,183
10,737 10,646 10,529
14,476
18,231 18,006
1 2 3 4 5 6 7 8 9
COST OF REV TENCENT REVENUE NET PROFIT (ATTRIBUTED TO SHAREHOLDERS)

32. KEY PRODUCT INTRODUCTION: QQ
MESSAGING FOR CHINA’S YOUTH
QQ IS THE ORIGINAL TENCENT SOCIAL PLATFORM. IT IS NO EXAGGERATION TO SAY THAT AT ONE STAGE
THE QQ DESKTOP MESSENGER WAS INSTALLED ON ALMOST EVERY COMPUTER IN CHINA. THE ICONIC QQ
HIGH PITCHED ‘BEEP, BEEP, BEEP’ SOUND DEFINED THE GENERATION OF CHINA’S EARLY PRE-MOBILE ERA
INTERNET. OVER THE PAST FEW YEARS IT HAS SUCCESSFULLY REBRANDED AND REPOSITIONED AS A
LIVELY AND VIBRANT MESSAGING APP FOR CHINA’S YOUTH.
LAUNCHED: FEB 1999
ACTIVE USERS: 843 MILLION
BG: SNG (SOCIAL NETWORK GROUP)
CORE PRODUCT TEAM: SHENZHEN
POSITIONING: YOUNG AND FUN
OFFICIAL WEBSITE: IM.QQ.COM

33. KEY PRODUCT INTRODUCTION: WECHAT
THE 900 POUND GORILLA OF CHINA’S INTERNET
WECHAT IS CHINA’S MOST FAMOUS INTERNET PRODUCT BY FAR AND WITH GOOD REASON. CHINESE SPEND
APPROXIMATELY 1/3 OF ALL THEIR TIME ON MOBILE IN WECHAT AND USE THE APP FOR EVERYTHING YOU
COULD IMAGINE. THE DECENTRALIZED WECHAT ECOSYSTEM ALLOWS USERS TO DO AND BUY ALL KINDS OF
SERVICES.
LAUNCHED: JAN 2011
ACTIVE USERS: 980 MILLION
BG: WXG (WEIXIN GROUP)
CORE PRODUCT TEAM: GUANGZHOU
POSITIONING: SUPER APP FOR EVERYTHING
OFFICIAL WEBSITE: WEIXIN.QQ.COM

34. WECHAT & QQ MONTHLY ACTIVE USERS
QUARTERLY GROWTH OVER LAST 4 YEARS
MONTHLY ACTIVE USERS (MILLIONS)
272
355
396
438
468
500
549
600
650
697
762
806
846
889
937
963
980
815 808
848
829 820 815
832 843
860 853
877
899 877
868
860 850 843
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

35. 1998
TENCENT WAS FOUNDED IN THIS SMALL ROOM IN SHENZHEN.
NOV 11TH IS NOT ONLY THE DATE OF CHINA’S LARGEST SHOPPING
FESTIVAL, IT ALSO HAPPENS TO BE THE BIRTHDAY OF TENCENT. ON
NOVEMBER 11TH 1998,

36. 2009
FOR THE PAST 9 YEARS THE TENCENT BUILDING IN CENTRAL
SHENZHEN WITH IT’S DISTINCTIVE PENGUIN LOGO ATOP HAS BEEN
THE HEAD QUARTERS.
COMPLETED: AUG 2009
SIZE: 88,180 SQUARE METERS
HEIGHT: 193 METERS (39 FLOORS)

37. 2018
TENCENT IS IN THE PROCESS OF MOVING HEAD
OFFICES TO A NEW MORE MODERN, LARGER
BUILDING: BINHAI MANSION
COMPLETED: LATE 2017
SIZE: 345,570 SQUARE METERS
HEIGHT: 248 METERS (50 FLOORS)

38. GUANGZHOU IS WHERE THE WECHAT TEAM ARE BASED.
THE OFFICES ARE LOW KEY SITUATED IN A LEAFY
INNOVATION PARK

39. PALO ALTO IS THE RELATIVELY SMALL,
MORE LAID BACK U.S. HEAD QUARTERS

40. CHINA
KEY TENCENT OFFICE LOCATIONS
BEIJING
CHENGDU
(GAMING, HONOR
OF KINGS)
SHANGHAI
GUANGZHOU
(WECHAT)
SHENZHEN
(HEAD QUARTERS)
BELLEVUE
(A.I. LABS)
PALO ALTO
(U.S HEAD OFFICE)
THE U.S

41. MATTHEW BRENNAN
CO-FOUNDER OF CHINA CHANNEL
MATTHEW IS A WELL-KNOWN SPEAKER AND WRITER
ABOUT WECHAT AND TENCENT (CHINA'S LARGEST
INTERNET COMPANY). HIS OPINIONS ARE REGULARLY
FEATURED IN GLOBAL MEDIA: THE ECONOMIST, BBC,
THE FINANCIAL TIMES, FORBES, QUARTZ,
TECHCRUNCH, TECHINASIA, CAMPAIGN ASIA,
EMARKETER, ADAGE. MATTHEW'S COMPANY CHINA
CHANNEL ORGANIZES CHINA’S LARGEST WECHAT
MARKETING CONFERENCE SERIES FOR
INTERNATIONAL COMPANIES. HE WORKS PRIMARILY
WITH INTERNATIONAL BUSINESSES TO HELP FORM
AND IMPLEMENT THEIR WECHAT PLATFORM
STRATEGY. CO-HOST OF THE CHINA TECH TALK
PODCAST PRODUCED TOGETHER WITH CHINA'S
LARGEST ENGLISH LANGUAGE TECH MEDIA, MATTHEW
HAS BEEN BASED IN CHINA NOW FOR OVER 13+ YEARS.
PARTS OF THIS REPORT ARE ADAPTED FROM KEYNOTE SPEECHES DELIVERED BY MATTHEW BRENNAN AT THE ALSMA
APAC REGIONAL CONFERENCE, NOV 2017 SIEM REAP & THE MADE BY CHINA CONFERENCE, DECEMBER 2017 COPENHAGEN.
FOR SPEAKING AVAILABILITY: INFO@CHINACHANNEL.CO
FOR MEDIA INQUIRIES: MEDIA@CHINACHANNEL.CO
LINKEDIN: HTTPS://CN.LINKEDIN.COM/IN/MATTHEW-BRENNAN
TWITTER: @MBRENNANCHINA

42. TENCENT REPORT
A SHORT INTRODUCTION TO ASIA’S MOST IMPORTANT
AND LEAST UNDERSTOOD INTERNET COMPANY
PREPARED BY: MATTHEW BRENNAN & SAMIN SHA