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Mobike & Ofo: China's Bike Sharing Industry Mini Report

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This Industry Mini Report Breaksdown Key Statistics & Trends In The Fast Moving Bike Sharing Business. Colored Bikes Are Now Everywhere In China with Mobike & Ofo Leading The Market.

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Mobike & Ofo: China's Bike Sharing Industry Mini Report

  1. 1. China’s Bike Sharing Industry Mini Report November 2016 chinachannel.co
  2. 2. China’s cities are rapidly filling up with different colored bikes as bike sharing apps become all the rage
  3. 3. The market has become flooded with new entrants in recent months
  4. 4. The WeChat team in Guangzhou even have their own on campus bike sharing: WeBike
  5. 5. Dirty tricks between competitors together with vandalism and abuse of the bikes by the public have been well reported
  6. 6. There are over 450 million bikes in China chinachannel.co
  7. 7. 78%of households own a bike chinachannel.co
  8. 8. Breakdown Of The Players chinachannel.co
  9. 9. The Clear Market Leaders chinachannel.co
  10. 10. Male*Data: Libra Global Android Market Analysis Platform 71.92 53.23 28.08 46.77 Users by gender Female
  11. 11. High frequency use apps *Data: Libra Global Android Market Analysis Platform Bike sharing app users who use the app on a particular day, will on average open the app many times. Mobike users significantly more so than Ofo users. Ofo Mobike
  12. 12. Mobike Founded: Markets: Notes: Official WeChat Account 摩拜单车 January 2015 Tier 1 Cities + Chengdu Backed by Tencent Tencent Android App Store Downloads 400k
  13. 13. Official WeChat Account Ofo Founded: Based: Notes: 共享单车 December 2014 Tier 1 Cities + Chengdu Backed by DiDi, Xiaomi Tencent Android App Store Downloads 170k
  14. 14. Many industry analysts believe it likely that Mobike and Ofo will eventually merge in the same way as taxi hailing apps did.
  15. 15. The Smaller Players chinachannel.co
  16. 16. Official WeChat Account XiaoMing Bike Founded: Based: Notes: 小鸣单车 July 2016 Shanghai 100 Million RMB A round Investment completed Tencent Android App Store Downloads 6.4k
  17. 17. Official WeChat Account Bluegogo Founded: Based: Notes: 小蓝单车 November 2016 Shenzhen 5 Mao per half hour, adjustable seat heights Tencent Android App Store Downloads 3.7k
  18. 18. Official WeChat Account HelloBike Founded: Based: Notes: 哈罗单车 March 2016 Ningbo, Suzhou First 15 mins is free Tencent Android App Store Downloads 3k
  19. 19. Official WeChat Account 1 Step Bikes Founded: Based: 一步单车 October 2016 Chengdu Tencent Android App Store Downloads 2.2k
  20. 20. Official WeChat Account Qibei Founded: Based: Notes: 骑呗单车 July 2015 Hangzhou Users with high credit scores don’t need to put down a deposit Tencent Android App Store Downloads 2k
  21. 21. Official WeChat Account Uni Bike Founded: Based: Notes: 由你单车 June 2016 Beijing, Shanghai, Guangzhou Focuses on university campuses Tencent Android App Store Downloads Not listed
  22. 22. All of the apps except one* will ask users to make a deposit before using their service. Highest is 299 RMB ($43.2) Lowest is 99 RMB ($14.3) *Users with a Sesame credit score (Ant financial) of above 750 will are exempt from deposit when using Qibei
  23. 23. In researching this report we even found a bike sharing app that lets users purchase walnuts
  24. 24. Currently Ofo is the only platform that can work directly through their WeChat service account without downloading their app.
  25. 25. Bike sharing isn’t for every city in China Chongqing Urban population: 18 million Nickname: Mountain City 山城
  26. 26. But fear not… chinachannel.co
  27. 27. Official WeChat Account
  28. 28. 0 RMB deposit 99 RMB registration fee 1.19 RMB per mile + 0.59 RMB per minute
  29. 29. China’s Bike Sharing App Industry Mini Report November 2016 chinachannel.co

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