14. @MatthewBarby
#PowerOfInfluencers
What You’ve Found.
The major content hubs/blogs/news sites/etc.
The content that works in your industry
The top authors/writers within your niche
Who is influencing the sharing of this content
16. @MatthewBarby
#PowerOfInfluencers
How?
Build a content creation team of top authors
Work with them to place content on the top sites
Leverage their industry contacts and knowledge
Incentivise influencers to share content
Engage within active niche communities
Create content that works within your niche