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@j8matteo - @intesys_IT
#methodcamp2014
RWD
YOU ARE NOT
SUPERMAN
ONE SITE FITS FOR ALL
…SURE?
SALES MANAGER WAS EXCITED
ALSO DEVS WERE EXCITED
GOOGLE SAID MULTISCREEN
UX GURU SAID «OK!»
SEO NINJA SAID «OK!»
EVEN CHUCK SAID «OK!»
WE FOUND OUR SUPERHERO:
RWD!
AND PEOPLE?
THE REAL
UX DESIGNER
THE REAL
UX DESIGNER
IT’S THE USER
RESTART FROM
PEOPLE
GIVE PEOPLE
PRODUCTS
WITH SOUL
LET THEM LIVE
INTIMATE
EXPERIENCES
TRUE STORY
Sales Manager
«We sold reponsive website>
TRUE STORY
Super comunication Agency
UI was designed as if it were a sheet of A4
UX was not designed
TRUE STORY
Me
«stop»
TRUE STORY
- Delivery desktop site first (like mvp)
- Watch Analytics
- Listen User
- See User journey
- Collect UI and UX pattern of devices
- Don’t change paths
- Don’t create new UI
- Parse text and enhance it
TRUE STORY
RWD partially adopted
increase 2% after one month
Increase 5% after two month
RWD
IS A TOOL
NOT A SOLUTION
RWD
IS NOT SUPERMAN
Thank you!
@j8matteo – j8.matteo@gmail.com
#methodcamp2014

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Responsive Web Design you are not superman! #methodcamp14