PRCA National Conference 2014: Alison Clarke presentation

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Grayling UK and Ireland CEO Alison Clarke's Welcome Speech.

Leadership & Management

Change
Convergence

Growth Diversity International The future

Members Employees Groups
ICCO Events

Fighting your
corner
Insight
Improving
standards
Campaigning
Rewarding
excellence

PRCA National Conference 2014: Alison Clarke presentation

PRCA National Conference 2014: Alison Clarke presentation

PRCA National Conference 2014: Alison Clarke presentation

PRCA National Conference 2014: Alison Clarke presentation

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This paper "Beyond the Codes: Repositioning Towards a Sustainable Development," presented in 2013, underscores the crucial role of effective communication in driving sustainability within engineering practice. While traditional engineering approaches have relied heavily on codes of measurement and standardization to ensure safety and efficiency, the paper argues for a fundamental repositioning of engineering towards sustainability. This repositioning, depicted as going "beyond the codes," urges engineers to integrate sustainability principles into their work. Engineers must recognize that sustainability encompasses environmental stewardship, social equity, and economic prosperity, transcending mere compliance with technical standards. This broader mandate requires engineers to engage in dialogue with diverse stakeholders, including policymakers, industry leaders, and communities. Effective communication becomes paramount in fostering collaboration and garnering support for sustainable initiatives. Moreover, engineers must embrace a new mindset that positions sustainability as a core aspect of their profession. They must advocate for sustainability within their organizations, challenging existing norms, and championing innovative solutions. This shift in perspective requires engineers to become proficient communicators, capable of articulating the value proposition of sustainability to various audiences. Internal communication within engineering firms is equally vital, fostering a culture of collaboration and innovation. Engineers must share knowledge, expertise, and best practices to accelerate the adoption of sustainable technologies and practices. Visual communication tools, such as data visualization, can aid in conveying complex technical information effectively. Ultimately, the paper emphasizes that effective communication is essential for repositioning engineering towards sustainability. By embracing communication as a core competency and championing sustainability, engineers can navigate the complexities of the 21st century and pave the way for a more sustainable future.

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PRCA National Conference 2014: Alison Clarke presentation

1.

2. Change Convergence

3. Growth Diversity International The future

4. Members Employees Groups ICCO Events

5. Fighting your corner Insight Improving standards Campaigning Rewarding excellence