The Power of Visual Content - Digital Dealer 18 Tampa Florida

THE POWER OF VISUAL CONTENT
MATT SITALA
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

CONTENT
GOES HERE
LET ME TELL YOU ALET ME TELL YOU A
STORY ABOUT OUR CATS.STORY ABOUT OUR CATS.
MATT SILTALA | AVALAUNCH MEDIA | PRESIDENT |
@MATT_SILTALA

CONTENT
GOES HERE
100,000+
Social Shares
Thousands
Of Links Built
Thousands
Of $$$ generated
l started with this single infogr
@MATT_SILTALA

eBookMotion GraphicSlide Share
@MATT_SILTALA

The Interactive
Purriodic Table of Internet
Cats
And then
there was…
The Interactive
Purriodic Table of
Internet Cats
@MATT_SILTALA

THE RESULTS WERETHE RESULTS WERE
INCONCIEVABLE!INCONCIEVABLE!
@MATT_SILTALA

@MATT_SILTALA

But that’s
not all…
@MATT_SILTALA

Our
interactive
table
outperformed
Friskies "list"
because ours
was more visual.
@MATT_SILTALA

MAXIMIZE THE VISIBILITYMAXIMIZE THE VISIBILITY
OF YOUR BRANDINGOF YOUR BRANDING
@MATT_SILTALA

LOGO
LOGO
LOGO
Tastefully add
your logo
@MATT_SILTALA

LINKS + BRANDING + KEYWORDS=LINKS + BRANDING + KEYWORDS=
IMPROVED RANK & RELEVANCYIMPROVED RANK & RELEVANCY
FOR EXACTLY WHAT YOU OFFERFOR EXACTLY WHAT YOU OFFER
@MATT_SILTALA

SO, WHY DOESSO, WHY DOES
THIS WORK?THIS WORK?
@MATT_SILTALA

HERE’S THE SCIENCEHERE’S THE SCIENCE
@MATT_SILTALA

Of info
submitted to
the brain is
visual
90%
60,000x
Images process
faster than text
40%
of people respond
to visual information
over plain text
@MATT_SILTALA

80%
Videos on landing pages
increase page
conversions
rates by
94% MORE
Posts with
visuals get
page visits and
engagement than
those without
of consumers
are more likely to
click on a
business
whose image
appear in
search
results
60%
@MATT_SILTALA

THE TREND IS GOING VISUAL
@MATT_SILTALA

JOIN THE CLUBJOIN THE CLUB
AND GET VISUAL WITHAND GET VISUAL WITH
YOUR CONTENT MARKETINGYOUR CONTENT MARKETING
@MATT_SILTALA

VISUAL CONTENT
@MATT_SILTALA

VISUAL CONTENTVISUAL CONTENT
IS THE BAITIS THE BAIT

300,000,000
Users
257 MINUTES/MONTH
Avg. time spent
on Instagram
70 MILLION
Photos
uploaded every
day30 BILLION
Total shared
photos
2.5 BILLION
Likes per day
49%
Of users check
Instagram daily
Going Visual On
Insta
gram

Going Visual On
Pinte
rest
70,000,000
Users
14.2 MINUTES/MONTH
Avg. time spent
on Pinterest
80% OF PINS
Are repins (best
image size 600 x 800)
80%
Of users are
female
78 CENTS IN SALES/PIN
On average. Up
25% since 2012
10 Million
US Monthly
Unique Visitors
(faster than any
independent site in US
history)

Going Visual On
Pinte
rest
nterest, you can create: How-to’s, recipes, checklists, an

Pinterest’s ‘Pin It’ button is thePinterest’s ‘Pin It’ button is the
new “Top Gun” and has nownew “Top Gun” and has now
overtaken Facebook’s ‘Like’ buttonovertaken Facebook’s ‘Like’ button
and Twitter’s
‘Tweet’ button
on brands’
product pages.
62% 61%59% 42%
Of
brands
have Pin
It
buttons
Of
brand
s
have
Tweet
butto
ns
Of
brands
have
Like
buttons
Of brands
have
Google+
buttons

1.39 Billion
Users
20 MINUTES/DAY
Avg. time spent
on Facebook
300 MILLION
Photos
uploaded every
day4.5 BILLION
Likes per day
1.972 Million
Friend requests
per day
30 Billion
Whats App
messages per
day
Going Visual On
Faceb
ook
https://zephoria.com/social-media/top-15-valuable-facebook-statistics/

Going Visual On
Facebook
Cover Photo: 851 x 315
Profile Photo: 180x 180
(recommended)
Shared Photos: 403 x 403
Facebook Page Post Images: 960 x 960
Link previews: 90 x 90
Ad image size: 100 x 72
Sponsored Story Images: 194 x 139
Milestone or Highlighted Post: 843 x
403
http://www.techwyse.com/blog/infographics/facebook-cheat-sheetsize-and-dimensions/

645,750,000
Users
12:51 MINUTES/DAY
Avg. time spent
on Twitter
500+ MILLION
Tweets
everyday
2.1 BILLION
Twitter search
engine queries
(Per day)
75%
Of users are on
mobile
208 FOLLOWERS
Per user (on
average)
Going Visual On
Twitt
er
http://techcrunch.com/2013/10/03/mobile-twitter-161m-access-from-handheld-devices-each-month-65-of-ad-revenues-coming-from-mobile/

300,000,000
Users
5.5 MINUTES/DAY
Avg. time spent
on Twitter
1.5 BILLION
Photos
uploaded every
week20 MILLION
Mobile Monthly
Users
33%
Growth Per
Year
56% GROWTH
In usage for
member (ages 45-
54)
Going Visual On
Googl
e+
http://www.digitaltrends.com/social-media/google/#ixzz3SDrWEMnx

6 Billion
Photos uploadedPhotos uploaded
each montheach month
Photos & Images get…
More Interaction
than other
content
More Shares
than
links
More Likes
50%
10x
7x

WHIP YOURWHIP YOUR
CONTENT MARKETINGCONTENT MARKETING
PLAN INTO SHAPEPLAN INTO SHAPE
WITH THESE TIPSWITH THESE TIPS

STAND OUT AMONGSTSTAND OUT AMONGST
THE CROWD BY…THE CROWD BY…

CREATING CONTENT SO GOOD THAT ITCREATING CONTENT SO GOOD THAT IT
MAKES THEM THINK, “I’LL BE BACK.”MAKES THEM THINK, “I’LL BE BACK.”

BECOME A BETTERBECOME A BETTER
WRITERWRITER

SEE WHAT THESEE WHAT THE
BUZZ IS ABOUTBUZZ IS ABOUT

LEVERAGE WHATLEVERAGE WHAT
YOU’VE GOTYOU’VE GOT

GIVE THEM A WINDOWGIVE THEM A WINDOW
INTO YOUR INNERINTO YOUR INNER
WORKINGSWORKINGS

NEWSJACKNEWSJACK

THINK LIKETHINK LIKE
A JOURNALISTA JOURNALIST

TRANSFORM CONTENT YOU ALREADY HAVETRANSFORM CONTENT YOU ALREADY HAVE
• Blog posts
• New Releases
• Linkbait
articles
• Infographics
• Video
• Podcasts
• Images/Meme
s
• White Papers
• Power Points
Repurpose
successful
content you
already have
into:

BRANDS HAVE CAUGHT ON
AND BECOME CONTENT MARKETERS

EVEN CELEBRITIES HAVE BECOME
BRILLIANT CONTENT MARKETERS
John Oliver has questions for the Miss
America Scholarship Fund

•• HubspotHubspot
•• PocketPocket
•• PowToonPowToon
•• BuzzSumoBuzzSumo
•• NewsleNewsle
•• Pushover & IFTTTPushover & IFTTT
•• SwayySwayy
•• TalkwalkerTalkwalker
•• CanvaCanva
•Pin AlertsPin Alerts
COOL TOOLS

Pintrest
Instagram Vine
TwitterFacebook
REMEMBER, THE TREND IS GOING
VISUAL DON’T BE LEFT BEHIND.

Contact Info
Full Name:
Company:
Job Title :
Email:
Matt Siltala
Avalaunch Media
President
matt@avalaunchmedia.com
Share an important takeaway you received from this session
using hashtag #DD18 for a chance to win an iPad.

The Power of Visual Content - Digital Dealer 18 Tampa Florida

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