This presentation, given during Zenith Conference in Duluth MN is full of visual content marketing examples, ideas and case studies.

1. How to make the best content in the world.

2. This is me.

3. Some of our clients.

5. Shameless Plug

6. I LOVE Photography

7. In fact…

8. There’s so much beauty in our world.
Find the corners that speak to your
brand and share them with your
audience.
www.insights.newscred.com/visual-content-marketing-2017

9. “Do you feel like your social media shares are going nowhere?”

10. Here are the problems (from clients)

11. “We need to create more content”

12. “We need to create more content”
“We need to be on all the social media”

13. “We need to create more content”
“We need to be on all the social media”
“I heard we need to create infographics”

14. “We need to create more content”
“We need to be on all the social media”
“I heard we need to create infographics”
“I heard we need to be creating video”

15. “We need to create more content”
“We need to be on all the social media”
“I heard we need to create infographics”
“I heard we need to be creating video”
You get the point

17. Don’t get trapped in this

18. Provide the path for success

19. Think beyond the Infographic

26. Getting the Most Out of Your Visual Content
Blog Banners
White Papers
PowerPoint
Social Content
Website Banners
MicroGraphics

27. Infographics White Papers

28. Get teams involved

29. Get teams involved
PPC SEO
Outreach
Better Social Media Content

30. You don’t want (the project) shot down AFTER work has been done

31. That will drive you crazy

32. I really hope this gets likes
and links

33. I really hope this gets likes
and links
Lets Stop
Thinking
Like This

34. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017

38. Case Study

39. •High-level placement opportunities
•Educate people about the causes, symptoms, and treatments for varicose veins
•Improve backlink profile and web exposure to drive traffic and leads to iVein.com
Objectives?

41. • http://triangleveins.com/resources/medical-links/what-are-varicose-veins/
• http://chicagotimespost.com/2015/06/all-of-your-varicose-vein-questions-answered-
• in-one-simple-chart/
• http://dailyscene.com/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/
• http://www.johnsbooksandhobbies.com/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/#.WCYmP-ErJTY
• http://www.vvcjackson.com/blog/
• http://womansworkconsultinggroup.com/all-of-your-varicose-vein-questions-answered-in-one-simple-chart/
• http://allurenews.com/this-handy-infographic-could-be-the-key-to-great-legs/19002/
• http://fashionfix.co.za/this-handy-infographic-could-be-the-key-to-great-legs/
• http://www.overage.com/h/i/90508485-all-of-your-varicose-vein-questions- answered-in-one-simple-chart
Other Publications:

43. Leverage your content for MAX Capacity

44. Leverage your content for MAX Capacity
•Follow up strategy
A.Blog Content
1.Social Ads
2.Paid Ads

45. Leverage your content for MAX Capacity
• Campaign Strategies
•Follow up strategy
A.Blog Content
1.Social Ads
2.Paid Ads

46. Leverage your content for MAX Capacity
• Campaign Strategies
• Plan out the topics
•Follow up strategy
A.Blog Content
1.Social Ads
2.Paid Ads

47. Recurring Topics

48. Once the topics
are established, a content
campaign can be
structured
and planned around each
topic with a variety of
content created.

49. This is going to help brands foresee trends and be prepared

50. Continue to think beyond the normal

52. THE OBJECTIVE
Blendtec, creators of “The World’s Most Advanced Blender,” looked
to Avalaunch Media to help them sell 800 units of their brand-new
Blendtec GO Jar. As per the promotion, the units all needed to be
sold within four days of the launch.

53. OUR SOLUTION
To get Blendtec’s new blender jar sold—and fast—the Avalaunch
team dove right in. They put together an innovative remarketing
strategy.
The Avalaunch team created video assets and three static banners
for carousel ads: recipes for margaritas, blended coffee, and protein
smoothies. And if customers visited Blendtec’s website but didn’t go
through with a purchase, Avalaunch was ready with cart
abandonment ads.

54. THE RESULTS
Avalaunch’s remarketing strategy didn’t just meet Blendtec’s goals
and timeframe—it exceeded everyone’s expectations. All 800 units
sold out within 48 hours of the promo’s launch, and 406 of those
sales were directly because of the campaign. Blendtec received a
1,742% return on ad spend! The Google AdWords paid search ads
saw a click through rate of 4.2%, as well as 192,158 impressions.
Because the Avalaunch team was able to reach consumers through
remarketing strategies, eye-catching video assets, and multiple
carousel ads, Blendtec gained new customers and reinforced their
value among existing fans.

55. 21,000,000 Views
76,000 Likes
93,000 Comments
280,000 Shares
CASE STUDY
Simplicity of data (6 National
Parks on one highway) and
plays on the emotion to visit
them

56. Is it too much content if you guys keep asking for it?

63. Raised over 10k

64. Raised over 10k

65. Raised over 10k

66. Raised over 10k

67. Thank You!