Slides of Career

1. PERSONAL BRAND EXPLORATION
Matt Seaman
Project & Portfolio I: Week 1
August 4, 2022

2. My name is Matt Seaman, and I am originally
from Virginia Beach, Virginia. My main goal is to
host my own sports radio show. I was the sports
editor for my high school newspaper and since
then have created a sports podcast where I talk
about a multitude of sports. My life experiences
have helped shaped me to cultivate my desired
career path.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Radio Host
• Broadcast Production
• Program Director
BRAND ARCHETYPE – Entertainer
Archetype
I can walk into a room and instantly
create a positive work environment
Sports Radio

4. Business Development personnel such as potential sponsors, influencers, and
consumers of my podcast
TARGET AUDIENCE
Outreach Plan:
• Follow Tony Lee on LinkedIn
• Message him on LinkedIn or send him an email
• I plan to talk to Tony and learn about the potential
sponsorships that Shopify offers to social media
influencers and content creators
Social Lead, Growth Marketing
at Shopify
Amit Pelzig
Outreach Plan:
• Contact Amit through LinkedIn
• I will get his email address and follow up with a list of
questions about his company
• Set up an interview with him to discuss his marketing
experience and partnership with Spotify
CRO at ADIO
Outreach Plan:
• Follow his personals on social media
• Research his career from Senior Executive, Editor,
Writer & Producer at ESPN, AOL Sports, Fox Sports,
WWE, Active, and SI for Kids.
• Invite him onto a podcast to talk about the strategies he
has used throughout his career
Founder & President at Sport
Media Entertainment, Inc.
Tony D Lee
Marc Appleman

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Entry level job in the sports radio market, 2023.
‣ Before graduation, I will reach out to potential
employers and companies on LinkedIn to
constantly view my resume.
Mid Term: (2024)
• Work with a major professional sports team on
projects.
‣ While working in an entry level job, I will
continue to grow my online status by
publishing episodes on my podcast and
creating additional content on social media
platforms to reach a larger audience.
Long Term: (2030)
• Have my own sports radio talk show.
‣ The dream is right here, by gaining experience
and rebranding myself throughout my journey,
I will sign a contract with a major network and
host my own sports radio talk show.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Writing for a newspaper
SOFT
HARD
Expert
Working with audio equipment Adept
Adept
Adept
Operate control consoles for sound, lighting or video.
SOFT
HARD
Novice
Music or sound editing software Adept
Establishing and Maintaining Interpersonal Relationships Adept
Performing for or Working Directly with the Public Adept
Communication skills
UsingAdobeSoftware

7. I help sports fan learn different sports angles by having
applicable conversations about it.
PROMISE

8. CREDENTIALS
Work Experience:
• Sports Editor for school newspaper
• Golf course cart guy, greenskeeper, and
landscaper
Education:
• Sportscasting B.S., Full Sail University (2023)
• High School Graduate
Awards:
• Gallup Award for top 5 school newspaper
in the state of Virginia
• 3x Citizen of the Year K-8th grade
• Multiple Scholarship offers throughout
high school

9. COMPETITION
Kam Brunson
Industry Experience:
• Sports podcast called, “The Coach’s
Couch”
Education:
• Full Sail University student
Leadership Experience:
• US Army National Guard E-4 Specialist
• Over Crane Operator and oversaw construction
projects
Skills and Proficiencies:
• Sports Knowledge
• Singer
• Video Editing
Matt Seaman
Overall Online Presence:
• The Coach’s Couch Podcast has a 5 out of 5 star
rating, banner image for podcast is customized,
professional standard profile on Apple Music, Spotify,
and Anchor, is active on Instagram and TikTok
• Grade: Superior, 90 out of 100
Industry Experience:
• Sports Podcast host
Education:
• High School Graduate
• Full Sail University student
Leadership Experience:
• Sports Editor for school newspaper
• Greenskeeper assistant at golf course
Skills and Proficiencies:
• Sports Knowledge
• Content Creation
• Ability to pick up on things
Overall Online Presence:
• Over 1,000 social media followers and LinkedIn
connections, banner image for podcast is customized,
profile is set up, 25 published articles on school
website, active on Instagram and TikTok, LinkedIn is
customized
• Grade: Average, 80 out of 100

10. COMPETITION
James Scalia
Noteworthy Experience:
• Operating the control board for sports radio shows
• Communicating with the host to detail specific segment
transitions and guest call-ins for on-air production
Matt Seaman
Industry Experience:
• Studio/Associate Producer at Sirius
XM
Education:
• Ramapo College of New Jersey
Skills and Proficiencies:
• Communication
• Taking show notes
• Managing audio equipment
Overall Online Presence:
• 303 connections on LinkedIn, banner image is
customized, profile lists skills, experience, and previous
education, active on social media, LinkedIn is
https://www.linkedin.com/in/james-scalia-a816a1166/
• Grade: Superior, 98 out of 100
Industry Experience:
• Sports Podcast host
Education:
• High School Graduate
• Full Sail University student
Leadership Experience:
• Sports Editor for school newspaper
• Greenskeeper assistant at golf course
Skills and Proficiencies:
• Sports Knowledge
• Content Creation
• Ability to pick up on things
Overall Online Presence:
• Over 1,000 social media followers and LinkedIn
connections, banner image for podcast is customized,
profile is set up, 25 published articles on school
website, active on Instagram, Twitter, and TikTok,
LinkedIn is customized
• Grade: Average, 80 out of 100

11. BRAND POSITION
For sports radio producers who need a new voice,
I provide positive energy, entertainment, and a
unique perspective on sports because of my life
experiences and confident attitude.
“SEAMAN SPEAKS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Opening Kickoff for Florida State vs. LSU
‣ September 3rd | Camping World Stadium in Orlando
• Miami Sports and Entertainment Career Fair
‣ August 27 | Hard Rock Stadium in Miami
• Rollins College Live Broadcaster
‣ TBD | Rollins College in Winter Park, FL
Digital Marketing
• Primary Content: I will livestream the games/matches that I
call for Rollins. I will take videos and pictures for the opening
kickoff game and post those to my social media outlets.
• Primary Tools: I will use Instagram, TikTok, and Twitter as
my main networks for each event. I will also use my school
equipment to take quality footage and post that to my reel and
upload it on my domain website.
• Website: Posting content on my domain such as reels and on
camera takes.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I hope to look up to someone who has similar life
experiences as I do, and who puts their head down and
keeps going despite the obstacles. Setbacks and
hardships are my experiences so someone who I could
relate to with those same experiences would be ideal.
Formal Education
• B.S. in Sportscasting in October 2023
Technical Skills
• Videography- Major Sports Team, August 2023
• Shooting footage- local sports league, November 2022
• Directing and Producing a show, May 2023
Soft Skills
• Interviewing different people- Spotify, November 2023
• Communication between myself and hosts, guests, and
producers- Sirius XM, November 2023
• Public Speaking, August 2022

14. Matt Seaman
You know how hard it is to differentiate yourself in the sports world these
days. Well, what I do is give a spotlight to not only the known sports, but
highlight non-traditional sports from the local high school level all the way to
the pros. In fact, I have a podcast with certain episodes where I dig in deep
to discuss those things in the sports/entertainment world.

15. REFERENCES
“27-3011.00 - Broadcast Announcers and
Radio Disc Jockeys.” O*NET OnLine,
https://www.onetonline.org/link/summary/27-
3011.00.
Lee, Tony D. “Global Paid Social Lead,
Performance Marketing - Linkedin.” LinkedIn,
https://www.linkedin.com/in/sheckii.
Pelzig, Amit. Amit Pelzig - Chief Revenue
Officer - Adio Spotify & Podcast ...
https://il.linkedin.com/in/amit-pelzig-2160637a.
“Camping World Kickoff.” Florida Citrus Sports,
8 Apr. 2022,
https://floridacitrussports.com/event/camping-
world-kickoff/.
Scalia, James. James Scalia -
Studio/Associate Producer - Siriusxm |
Linkedin. https://www.linkedin.com/in/james-
scalia-a816a1166.