Slides from a talk given to the National Library of New Zealand on 5 November 2013.

1. An Introduction to Creative
Commons Licensing
5 November 2013

3. First point:
Heritage institutions have
digitised a heap of content

5. Second point:
The technical barriers to access
and reuse are dropping

6. Screenshot from ‘Lego Life Lessons - Safety Tips for Walking to
School’ by the Manning Brothers. Made available under a
Creative Commons Attribution Non-Commercial Share Alike
licence.

7. Third point:
Obvious potential to disseminate
heritage items for reuse

8. Getty: 121 Purchases –> 60,000
downloads per month
Claude-Joseph Vernet
(French, 1714 - 1789)
A Calm at a
Mediterranean Port,
1770, The J. Paul
Getty Museum, Los
Angeles

9. Fourth point:
The legal barriers to dissemination
& reuse remain.

11. Fifth point:
Usage rights statements are often
vague & not standardised
across the sector

13. Sixth point:
Many heritage institutions feel
tension between kaitiaki and
reuse

14. Seventh point:
Most people have no idea what
you have (but there is demand)

15. What to do?
“Grayson, Westley, Stanislaus County, Western San Joaquin Valley, California. Seventh and
eighth grade class in Westley school after lesson in Geography” 1940, US National Archives 83G-41445, via Flickr. No known copyright.

16. “Start from the other direction”

17. First:
Clearly mark out-of-copyright
works as such.

18. Second:
Use Creative Commons licensing
for works with CC-friendly
donors

20. Third:
Works for which institution holds
copyright: release according to
NZGOAL

21. NZGOAL:
Provides a framework for
release using CC BY
Advocates release using CC BY

22. 2. “It is widely recognised... that significant
creative and economic potential may lie
dormant in such copyright and non-copyright
material when locked up in agencies and not
released on terms allowing re-use by others.”
...
3. “The Government wants to encourage the
realisation of this potential.”

23. Fourth:
Add Creative Commons option to
donor/deposit agreements.

25. Pragmatic solution
Creators retain copyright
Standardised
Internationally recognised
& used
(and free!)

26. Public Domain
Few Restrictions

27. Public Domain
Few Restrictions
All Rights Reserved
Few Freedoms

28. Public Domain
Few Restrictions
Some Rights Reserved
Range of Licence Options
All Rights Reserved
Few Freedoms

29. Four Licence Elements

30. Attribution

31. Non Commercial

32. No Derivatives

33. Share Alike

34. Six Licences

35. More free
More restrictive

36. Go to creativecommons.org/choose

37. CC Kiwi by Creative Commons Aotearoa New Zealand is made
available under a Creative Commons Attribution 3.0 New Zealand
Licence.

38. The Remix Kiwi by CCANZ is based on a work by Creative Commons
Aotearoa New Zealand [LINK], which is made available under a
Creative Commons Attribution 3.0 New Zealand Licence.

39. Layers
Lawyer readable
Human readable
Licence symboll

41. More than 700 million works

43. QUESTIONS?
www.creativecommons.org.nz
@cc_Aotearoa
admin@creativecommons.org.nz
facebook.com/creativecommonsnz
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 New Zealand License.