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Preparing to List and Sell Your Home with Matt Heisler

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This presentation is for home owners who are thinking about selling their home, and are interested in working with an agent who will demystify the process of listing and selling your home.

Veröffentlicht in: Immobilien
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Preparing to List and Sell Your Home with Matt Heisler

  2. 2. About this templateWelcome Welcome I realize that you have a choice when hiring an agent to help you sell your home and truly appreciate the opportunity to present my proven approach and the results I’ve achieved for my clients. As your agent, there are several services you can expect me to provide, including: • Accurately pricing your home. • Enhancing the perceived - and real - value of your home, enabling you to command a higher asking price. • Providing unmatched marketing including professional staging, photography, video and facebook marketing. • Securing a qualified buyer within your specific time frame. • Helping you avoid the two main reasons sales fall apart - low lender’s appraisals and problems with the home inspection. Regardless of the price of your home, when you hire me as your Realtor, both you - and your home - will be prepared for a successful sale. Warm Regards, Matt Heisler Matt Heisler Broker/Owner
  3. 3. About this templateAbout Matt From the beginning of his real estate career, Matt has had a singular focus on making sure his clients make the most educated decision possible. Real estate transactions, with more data available than ever before, is no longer a mysterious process, at least, it shouldn’t be! Although Matt has helped many people out of difficult situations over the years, what he is most proud of is giving his customers the information so that they are “experts” in the selling of their own home, and don’t have to rely on gut feel for what works, what doesn’t work, and what should be done next. His “straight talk” minimizes the emotional turmoil that can often come with selling your most treasured item - your Home! In addition to growing his customers knowledge, Matt has developed a home valuation model which helps him price homes for sale and purchase, to help sellers move quickly and maximize value, and de-risking things for home buyers. Matt Heisler graduated from Algonquin Regional and then matriculated from Vanderbilt University. He has lived in Metrowest since 1976. He currently resides in Southborough with his wife and 3 children, Jake, Katrina, and Fiorella
  4. 4. About this templateMatt’s Track Record Of Success Matt Heisler (44 Days) All Agents (70 Days) My pricing methodology is more accurate than the average agent. This allows me to homes 34% faster than the average agent in this area. *Statistically sampled data from MLS, sales averaged over 6 years.
  5. 5. About this templateMatt’s Track Record Of Success KW CBRB Matt Heisler Matt sells 334%+ more than the local average KW agent annually, and 181% more than the average Coldwell-Banker agent.* *Data from MLS, sales averaged over 6 years.
  6. 6. About this templateTestimonials Our home was on the market for 5 months and we didn't receive an offer. We took it off for the holidays, intending to re-list in early spring, and several realtors reached out to us claiming to specialize in selling "stale" properties. We picked 4 of them to meet with, then found Matt's blog which was up to date and contained useful information on our and surrounding towns. We decided to list with Matt. Our home was re-listed on a Friday, the open house was Sunday, and we had 3 offers by Monday. We closed a few weeks later without any issues. Matt was a great throughout partner during the negotiations. Throughout the closing process Matt was very helpful, providing useful information about Radon testing (we had to install a mitigation system), greater referrals for services we needed, and sending us friendly reminders about the many things that need to be done before closing. Matt is a professional whose practical, no B.S. demeanor makes him effective and a pleasure to work with. . -Dr. Mark Tarantan Matt is awesome to work with. He has helped us buy two homes and sell another over the course of the last few years. He is one of the hardest working realtors with whom I have ever dealt and responds to any communications in lightning speed -- even if you are just asking a minor, unimportant question where time is not of the essence. He is great at helping you stage your home for sale, and even better at helping you determine the pros and cons of houses you considering. He is always looking out for his clients' best interests. He is fair and honest and I would recommend him to anyone. -Matt Falcone
  7. 7. About this templateTestimonials Matt was a pleasure to work with. He is a true professional, always honest and extremely knowledgeable about the market. He goes above and beyond to ensure that all our questions and concerns are addressed right away. He is always available which gives us a great sense of comfort. Matt is a long time local and has a great network of resources for all types of repairs, contractors, Real Estate lawyers etc. Lastly, Matt is a wonderful person and he truly cares about his clients and works very hard for them. I would recommend Matt to anyone and everyone in need of an agent. -Cynthia Perregaux We lived in Southborough for 4 years, and Matt assisted us both with the purchase of our house when we moved to Southborough from New York, and with the sale of our house when we moved from Southborough. - Matt's in-depth, personal knowledge of Southborough and the history of the neighborhoods helped us understand the pros and cons of each house. - Matt took a personal interest in helping us find the right house for our family. He gave us honest, practical advice at every step, and he was always available (within a couple of hours, at the most) to answer our questions. - Matt's understanding of the market direction and seasonal timing, and his detailed research of comps on the market, gave us important insight on whether houses were overpriced or underpriced. He also gave us important, practical advice during the negotiation process, which helped us close the deals amicably, and at the right price. In a market like Southborough, where every house is different, it's important to have a strong real estate agent. We were very happy with every aspect of Matt's support, and strongly recommend him to anyone buying or selling a house in metrowest Mass . -John Zearfoss Matt recently sold our house in Shrewsbury. His knowledge of the current market and the area were instrumental in finding the right buyer. Matt handled all the details with such professionalism it enabled us to move smoothly through the selling process with minimal stress. He was always available and in communication with us keeping us appraised of events so we could make critical decisions as needed. We're in the process of looking for a new house, we wouldn't use anyone else! -John Cosimini
  8. 8. About this templateHow Homes Sell Understanding How Buyers Evaluate Homes The marketing I will do to promote your home has only one purpose -to increase awareness among potential buyers leading to in-person showings. Once buyers reach your front door, the job of marketing is over. Your home must now compete with other homes in two areas; Features and Price. If your home has more features that appeal to buyers - or your home is priced lower than comparable homes - your home will stand out as the better value. Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price. To be effective, your home should stand out as one of the top two to three best values in your immediate market place. Poor Marketing results in less foot traffic and lower sale prices than might otherwise receive!
  9. 9. About this templatePrice PRICING YOUR HOME FOR A SUCCESSFUL SALE Pricing your home accurately is the most effective way to ensure a successful sale. Allow me to repeat that - pricing your home accurately is the most effective way to ensure a successful sale. No amount of marketing can sell an overpriced home. Many sellers are tempted to list their home with the agent who quotes the highest price. Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market will set the price, or value, for your home. Factors that Influence Market Value • Supply & Demand • Economic Conditions • Asking & Selling Prices of Competing Homes • Your Home’s Condition • Buyer’s Perception of Your Home Factors with Little or No Influence on Market Value • The Price the Seller Paid for the House • The Seller’s Expected Net Proceeds • The Amount Spent on Improvements
  10. 10. About this templateCondition PREPARING YOUR HOME FOR A SUCCESSFUL SALE Together, we will review the condition of your home and discuss any potential “deal killers” that are likely to come up at inspection. Although I am not a home inspector, I have become very good at seeing a home through their eyes and can often help you understand how many issues will be framed by the buyer during the purchase process. Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule. Having your house in move-in condition also helps you avoid delays in closing and demonstrates to buyers, agents and the buyer’s home inspector that your house has been very well maintained. We want buyers to focus on how they would live in your home - not what they would have to repair. Additionally, your house will stand out from the competition as a better value and command a higher price. If required, I will also recommend trustworthy, professional contractors to address any repairs that are needed. We focus on repairs that are likely to have the biggest impact on your sale price.. You have the ability to command a higher asking price, and substantiate it, when your home is in top condition. In a Maritz Research poll, 63% of buyers responded that they would pay more for a house that is move-in ready.
  11. 11. About this templateStaging HOME STAGING Once we have had your home inspected and made the necessary repairs we will focus on presentation. You will only get one opportunity to make a positive first impression with potential buyers. Well staged homes look better, photograph better, show better and sell faster than non-staged homes. I partner with experienced, professional stagers, who tackle projects big and small. We will discuss if your home is a good candidate for staging, and what the next steps there might be. Home staging is not decorating. Decorating appeals to the person living in the house; staging is positioning the home to appeal to the psychological needs of buyers by creating a series of impressions that build an emotional connection to help buyers imagine living in the home. Many agents will overlook the presentation of your home and push for price reductions even when simpler, more cost effective options are available through staging.. An AOL Money & Finance poll revealed that 87% of respondents said home presentation makes the difference in most sales..
  12. 12. About this templateMarketing MARKETING YOUR HOME FOR A SUCCESSFUL SALE Your home is now priced accurately and looks great. Let’s show it off! The marketing of your home will reflect an established history of how buyers search for, and purchase, homes. • 95% of buyers use the Internet during their home search. • 95% of all home sales in Massachusetts are co-brokered. This means there is a listing agent who represents you, the seller, and another agent who represents the buyer of your home. As a result, marketing to Realtors® is our most productive activity. • The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.
  13. 13. About this templateMarketing PROFESSIONAL PHOTOGRAPHY When we are ready,I will pay to have your home photographed by a professional photographer, and have the floor plan measured and diagramed. With 95% of buyers using the Internet to search for homes, professional photography is essential to any comprehensive marketing plan. More people will view your home online than will ever visit it personally. Getting, and holding, their attention online with professional photography is one way to increase the probability of an in-person showing. “Buyers perceive homes with professional photography to be worth, on average, 12% more than the actual price.” -The Wall Street Journal In our area, less than 50% of all homes are marketed with professional photos. Less than 25% have virtual tours, and only 10% include on-line floor plans.
  14. 14. About this templateMarketing INTERNET MARKETING Your home will be listed on the “big 3” Zillow, Trulia, and Realtor.com, Features of your listing include: ● Up to 25 oversized photos ● Detailed descriptions of your home. ● Interactive maps ● Open house notices ● Lead generation forms for potential buyers ● Hundreds of additional websites will also feature your listing.
  15. 15. About this templateMarketing INTERNET MARKETING Your home will be featured on our Heisler & Mattson Properties web site where it can be seen by thousands of daily visitors. Additionally, all open houses are promoted on our web site, increasing the exposure of your home. Did you know? Heisler & Mattson Properties main website generates over 250,000 hits a year, far more than the average local real estate website. .
  16. 16. About this templateMarketing SOCIAL MEDIA MARKETING Your home will also be marketed on Facebook, the world’s leading social media site. I will market your home using several proven approaches, including highly-targeted ads. Facebook represents an opportunity to reach tens of thousands of local MA residents on a site where they already spend a lot of time. Very few agents are using facebook at this time, but it can be a powerful tool to help your home generate buzz.
  17. 17. About this templateSERVICE WHAT ELSE YOU CAN EXPECT FROM ME In addition to the services we’ve covered, you can expect me to provide the following: • Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off to other agents or assistants. I book each showing personally to ensure your home is presented properly and to gather valuable feedback. • Regular communications regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive. • Assistance negotiating offers and preparing contracts. • Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale. .
  18. 18. About this templateTHANK YOU Thank you for the privilege and opportunity to work with you. As always, feel free to call me if you have any questions. I look forward to meeting with you and helping you achieve a successful sale. Matt Heisler Owner/Broker Heisler & Mattson Properties 182 Turnpike Road, STE 209 Westborough, MA 01581 Office:508-366-6848 Cell: 617-755-3190 matt_heisler@heislerandmattson.com http://heislerandmattson.com . .
  19. 19. Credits Special thanks to SlidesCarnival who made and released the Presentation template for free