The document discusses how imagery, text, and color were used to attract the intended audience for an electronic music magazine. For imagery, photos were taken at concerts and of DJ equipment to engage readers interested in genres like drum and bass. Photos were edited with techniques like depth of field and composite backgrounds. Fonts like Bauhaus 93 and Eris Bold ITC were used for text to look modern. Color schemes of purple, black, white and yellow were chosen to represent the electronic music genre and emulate club/festival lighting styles. Together these visual elements aimed to attract younger audiences by accurately representing the electronic music scene.

1. How did you attract/address your
audience?
• My magazine used many different aspects to
appeal and attract my audience. The upcoming
slides will show how the: colour scheme;
imagery and text are used throughout to appeal
to my different sections of my audience.

2. Imagery
• Imagery is something I wanted to be perfect on my
magazine as I think it is the single most important
aspect of the magazine to attract the audience.
• I began by drafting up ideas of where I was going to go
and what I was going to use as my key pictures in my
magazine. I decided that the best place to begin taking
photos was at a concert so I went to see a quite famous
liquid funk artist known as Netsky. I got over 200
photos from the concert but found the majority were
blurry and ended up only using around 10 as potential
for final photos. Another issue was the resolution. It was
far too pixelated to be used as a cover image or for the
double page spread, so was then allocated as a smaller
image in my double page spread.
• After I began planning images for the double page and
cover and I started looking at clubs or shops that
focused around electro and dance music and came
across a shop called Cyber Dog in Camden. It had the
perfect look for the photos and also featured a DJ and a
range of staff members who suited the conventional
look of the genre. However as I looked deeper into
taking photos it became apparent that taking photos
were forbidden and so I had to start researching
somewhere else to use.
The images from Netsky attract an audience
interested in drum and bass music because they
provide live and unseen photos from within the
crowd. Although they are not very big they help
the audience engage and simulate what the
atmosphere was like at the actual event.

3. Imagery
• After a while of not finding anyone or anywhere
on the internet that could provide me with a
suitable person or place to take the photos I
began asking my family to see if they had links to
any DJ’s and I found out that my mum did. She
got me a special meeting with an upcoming Drum
and bass DJ who had all the latest equipment for
mixing and editing music.
• I took a range of photos of the different
equipment from many different angles and
applied my photography skills to make it look as
engaging as possible.
• I also took a range of photos of the DJ (DJ K.I.M.)
from many different angles and with her using a
range of equipment. I found that the depth of
field photos with her staring into the lens were
the most engaging and so there for chose a
couple of them to be potential double page
spread photos. I chose to use a depth of field
shot of the artist looking into the lens for the
double page because it was engaging but also
featured an expensive pair of headphones which
would attract the audience who are interested in
technology.
Depth of field Expensive
equipment
Simple
background,
no
distractions
Gaze
Theory

4. Imagery
For my cover page I used an image of the DJ behind the
decks which is image conventional scene in pictures
from concerts and clubs. I thought this was perfect for
representing all sections of the audience. However the
background was too plain and therefore I wanted too
change it for something that fitted the genre better. So I
Googled Dubstep and drum and bass and was
presented with a range of different images but the one
that stood out was that of a graphic equaliser. So I used
Adobe Photoshop to design a layout for it. It consisted
of many squares and a single square to show where the
max limit was for each bar. I added this to the image of
the artist of the DJ but it was still too dull. I decided to
use the purple which is conventional throughout my
magazine to create a gradient overlay for the image.
This makes it look a lot more vibrant and combined with
the image from my photo shoot with the DJ creates a
great representation of the Electro/ Dubstep genre. This
would attract an audience because it is styled to look
like cover art used on recent Dubstep album covers and
also looks like the image has been taken straight out of
a club, which is where the majority of my target
audience would find out about this genre of music.
Gaze
Theory
Dynamic
Background
Expensive equipment and
extremely good
Conventional
colours
Conventional
composition
of image

5. Imagery
• The imagery I have used attracts my audience because
it uses dynamic and engaging approaches to
photography to display the genre and present the
artists and equipment.
• By using a range of photographical techniques
including depth of field, macro shots and low angles I
have been to provide the audience with a wide range
of interesting photos to look at.
• The double page spread and cover page both use gaze
theory to attract an audience through use of beauty of
the artist. This is a convention used throughout
images for all magazines and I decided it was an
important aspect to consider when appealing to my
audience.
• Since my audience is built up of young people the
photo can make or break their decision to engage and
read through the rest of the magazine.
• The use of Photoshop to create a dynamic background
also indentifies to the audience what genre the
magazine is. It also helps improve the actual
appearance of the cover image and adds a sense of
atmosphere as if she was presenting in a club.

6. Text
• Text is another element that helps to address and
attract an audience. Whether it is the style and font of
the text or what is written, each bit helps to attract
the audience.
• Content – I made sure that the content in the
magazine features some of the best artists out there
including Skrillex and Dirtyphonics. Artists like this are
very big at the moment and they have a vast database
of fans who will want to know everything that is
happening with them, so would be interested in
getting the magazine just to find out a bit more
information about them. My text content also features
information about prizes which means that my
magazine also interacts with its audience. Interaction
isn’t a key factor I focused on but the prizes allow the
audience to show an interest in what Max Sounds
doing and therefore lets me see what the audience
think of the magazine and their understanding of the
content we offer.

7. Text
• Another aspect of text which engages and draws
in the audience is the style. I have made my style
look very modern to fit the genre and design I
had laid out for my magazine. I decided to use
two main fonts in my work Bauhaus 93 and Eris
Bold ITC. Bauhaus 93 looks really modern but
was hard to read when in paragraphs so was
therefore used for titles and page numbers. Eris
Bold ITC was perfect for the main body of text
and with Bauhaus 93 also looked quite modern
and helped construct the genre of
Electro/Dubstep.
• I think that presentation and style of text is
rather essential when attracting the audience. I
carefully picked mine so that fitted the genre of
Dubstep and clearly represented the atmosphere
and style that professional magazines use when
featuring a Dubstep artist.
Bauhaus 93
Eras Bold
ITC
Modern text to help create
representation of a club
atmosphere.

8. Colour
• The last aspect I think was important in attracting my
audience was the use of colour. I didn't want it to
appear dull and gritty like a rock magazine I wanted it
to appear fresh and modern. I got my ideas for colour
from my visit to Netsky at The Forum. I found that the
use of a blue or purple with a black created a vibrant
and engaging colour scheme. From personal
preference I preferred the colour purple and it also
fitted better with the good photos I got from the
concert so I used it as my primary colour to layout the
designs, originally, for all the pages. It didn't suit the
double page spread so was removed from there but
was used a lot on the cover and contents page.
• The text needed to be another colour but it still had
to be able to fit with the colours for the designs of the
page. I chose to use white for the body text and yellow
for the tiles as they clearly stood out from the other
colours but it didn't make it look tacky instead it made
look vibrant and sharp the way I wanted it to be. A
black stroke was added to the majority of text just to
give it an extra bit of definition.
Colour is an aspect that helps represent the
genre. The colours I chose to use are modern
and slick and appeal to younger audiences as
they emulate the style and design of lighting
that is used in clubs and at festivals.

9. Conclusion
• To attract my audience I have used a variety of aspects ranging from the colour of font to the way the
images are composed. I found that genre representation is key when addressing the audience. That's why I
have used colours that I have found are used by actual artists and images that have been in composed in
such a way that they show off the style of the genre and the atmosphere administered by the music I'm
featuring. I have also featured content in my text that shows the greatest artist in the scene at the
moment so that my audience can easily identify the genre.