1. Matt Gentile, Director, Public Relations and Social Media
Century 21 Real Estate LLC
Gentile leads the public relations and social media marketing (PR/SM) efforts for
Century 21 Real Estate, the largest residential real estate sales organization in
the world comprised of approximately 7,000 independently owned and operated
franchised brokerage offices and more than 100,000 sales associates in over 73
countries and territories worldwide.
Since assuming the role in 2008, Gentile has established key performance
indicators for the PR/SM function based on media impressions and engagement,
as well as quantitative and qualitative goals for media opportunities, share of
voice and leads. Highlights include leading the promotion of the 2012 and 2013
Super Bowl ad campaigns which generated over 2.5 billion earned and owned
media impressions; directing social media efforts which resulted in taking a
leadership position in audience size among national real estate franchise
companies on Facebook and Twitter, and directing content strategy and app
development which enabled the Facebook platform to be recognized as a top 10
lead generation site back to century21.com twice in 2012. In addition, Gentile
develops leadership messaging and supports global growth initiatives.
Prior to his current post, Gentile served as a senior communications manager for
Florida’s largest real estate company from 2004 - 2008. He was responsible for
developing messaging for statewide marketing campaigns, leadership
communications and publicity for the company, its managers and agents.
He enhanced his writing, digital marketing and management capabilities while
serving in the technology marketing departments of Arthur Andersen and
PricewaterhouseCoopers from 1998 - 2004. He earned his Masters of Arts in
Organizational Management while working full-time for Andersen.
Gentile’s career in public relations and communications management began in
1991 with The Rendon Group, an international strategic communications firm
based in Washington D.C. As an account executive, he developed and executed
strategic communication plans to meet key objectives of both public and private
clients including: African National Congress, Bell Atlantic, IBM (Saudi Arabia),
Iraqi National Congress, Kuwait National Guard andKuwait Petroleum
Corporation.

2. Education: Gentile earned his B.S. in Communications from Clarion University
of Pennsylvania in 1991 and his Masters in Organizational Management from the
University of Phoenix (Tampa) in 2000.
Philanthropy: From 2004 – 2008, Gentile served as Co-Chair of the Coldwell
Banker CARES Foundation, where he led an initiative to sponsor and build 14
Habitat for Humanity homes throughout the state of Florida from 2005-2007.
Currently, he is actively involved with an effort to raise funds for Easter Seals’
programs to support returning veterans. To date the CENTURY 21 System has
raised over $106 million on behalf of Easter Seals.
He currently resides in Long Valley, NJ with his wife and two sons.
Contact via Mobile: 973-647-9042