The document discusses best practices for digital reputation management and social media marketing. It covers topics like managing your online presence and brand, personal branding, content saturation indexing to determine how saturated an area is with content, and the benefits of different types of digital advertising like search and display. Specific tactics covered include using video marketing through platforms like YouTube and Videolicious, using Adwords Express for search advertising, and measuring the success of digital marketing efforts. The overall message is on how real estate professionals can use social media to build their brand and manage their online reputation.
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Manage Your Digital Reputation 2015
1. Digital Reputation Management
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