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Evil UX - Turn Evil into Empathy - Digital Pond September 2017 - Empathy in Design

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As designers, we want to satisfy – and even delight! – our users. But, jumping straight in and coming up with the best designs to solve their challenges can be hard. It’s easy to get stuck.

So what do you do when faced with a design challenge? Ask yourself what would Dr Evil do.

In this session, I will explore how you can get your organisation thinking in a more user-centred way about your customers or users, by approaching UX like a super villain. Designing like an evil genius at the start can lead to more creative and empathic design solutions, that will make your users’ lives better, and help get more non-designer stakeholders on-board and involved in the design process.

Slides from talk given at Digital Pond on 14th September 2017.

Veröffentlicht in: Design
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Evil UX - Turn Evil into Empathy - Digital Pond September 2017 - Empathy in Design

  1. 1. @duckymatt EVIL UX Image credit: Capella International, Eric’s Boy, KC Medien, Moving Pictures and New Line Cinema (Austin Powers, 1997)
  2. 2. @duckymatt We’re all a bit evil you see. @duckymatt
  3. 3. @duckymatt Article source: http://www.bbc.co.uk/news/uk-england-bristol-41167296
  4. 4. @duckymatt Image credit: Capella International, Eric’s Boy, KC Medien, Moving Pictures and New Line Cinema (Austin Powers, 1997)
  5. 5. @duckymatt
  6. 6. @duckymatt Thinking evil to be more empathic Image credit: Hartswood Films, BBC Wales & Masterpiece (Sherlock, 2010)
  7. 7. @duckymatt 1. Why take the path of villainy? @duckymatt
  8. 8. @duckymatt@duckymatt
  9. 9. @duckymatt@duckymatt WHERE DO I START?
  10. 10. @duckymatt@duckymatt WHERE DO I START? MANAGING CONFLICT?
  11. 11. @duckymatt@duckymatt WHERE DO I START? STUCK IN A RUT? MANAGING CONFLICT?
  12. 12. @duckymatt Sound familiar? @duckymatt
  13. 13. @duckymatt Time to think like a super villain
  14. 14. @duckymatt
  15. 15. @duckymatt Image credit: Lucasfilm (Star Wars: Episode V - The Empire Strikes Back, 1980)
  16. 16. @duckymatt People will tend to conform to the dominant ideas of the group, reducing the breadth of original solutions. @duckymatt COLLABORATIVE FIXATION Article source: http://onlinelibrary.wiley.com/doi/10.1002/acp.1699/full
  17. 17. @duckymatt@duckymatt @duckymatt
  18. 18. @duckymatt BAD IDEA Article source: http://www.telegraph.co.uk/technology/news/10531063/iPotty-named-worst-toy-of-the-year.html
  19. 19. @duckymatt BAD IDEA Article source: https://www.forbes.com/sites/jaymcgregor/2015/07/31/5-depressing-gadgets-that-make-you-question-humanity/?ss=lists
  20. 20. @duckymatt BAD IDEA Article source: http://www.huffingtonpost.co.uk/sushil-nash/a-beginners-guide-to-usin_1_b_17971846.html
  21. 21. @duckymatt Telling a good idea from bad is harder if you don’t define what good is Article source: http://www.huhmagazine.co.uk/8094/a-performance-artist-is-spending-2-days-looking-for-a-needle-in-a-haystack
  22. 22. @duckymatt 2. Time to get our evil on @duckymatt
  23. 23. @duckymatt@duckymatt CAN WE MAKE IT WORSE? Image credit: Capella International, Eric’s Boy, KC Medien, Moving Pictures and New Line Cinema (Austin Powers, 1997)
  24. 24. @duckymatt@duckymatt
  25. 25. @duckymatt Fewer barriers to entry @duckymatt WHY BEING BAD WORKS
  26. 26. @duckymatt Fewer barriers to entry @duckymatt WHY BEING BAD WORKS It’s fun
  27. 27. @duckymatt@duckymatt “Humour is an essential part of spontaneity, an essential part of playfulness, an essential part of the creativity that we need to solve problems, no matter how ‘serious’ they may be. JOHN CLEESE Quote source: https://www.youtube.com/watch?v=Pb5oIIPO62g
  28. 28. @duckymatt Fewer barriers to entry @duckymatt WHY BEING BAD WORKS It’s fun The possibilities are endless
  29. 29. @duckymatt Fewer barriers to entry @duckymatt WHY BEING BAD WORKS It’s fun The possibilities are endless The focus is on the user
  30. 30. @duckymatt 3. Under the radar empathy @duckymatt
  31. 31. @duckymatt@duckymatt EINFÜHLUNG Empathy originates from the German word Into Feeling Article source: https://uxmag.com/articles/what-is-empathy Image credit: The Ladd Company, Shaw Brothers and Warner Bros. (Blade Runner, 1982)
  32. 32. @duckymatt@duckymatt @duckymatt Article source & Image credit: https://uxmag.com/articles/what-is-empathy
  33. 33. @duckymatt@duckymatt Image credit: 10 by 10 entertainment, Anisa productions, Pottle productions, Ty Ty Baby productions (America’s Next Top Model, 2003—)
  34. 34. @duckymatt We realise we all have the ability to make the user experience worse @duckymatt Image credit: boredpanda.com
  35. 35. @duckymatt@duckymatt We realise we all have the ability to make the user experience better Image credit: boredpanda.com
  36. 36. @duckymatt 4. Turning bad into good @duckymatt
  37. 37. @duckymatt@duckymatt Image credit: Image credit: Am Psycho Productions, Edward R Pressman Film, Lions Gate Films, Muse Productions, PPS Films, Quadra Entertainment, Universal Pictures (American Psycho, 2000) Consider, what makes the idea so terrible?
  38. 38. @duckymatt WRITE DOWN THE NEGATIVE QUALITY
  39. 39. @duckymatt FLIP THE QUALITY INTO SOMETHING POSITIVE
  40. 40. @duckymatt NOW WE HAVE POSITIVE QUALITIES TO INSPIRE IDEAS
  41. 41. @duckymatt AND WE CAN MAP OUR IDEAS OUT AS A JOURNEY
  42. 42. @duckymatt Method in the madness? @duckymatt Image credit: Warner Bros, Legendary Entertainment, Syncopy, DC Comics (The Dark Knight, 2008—)
  43. 43. @duckymatt@duckymatt THE VALUE OF BAD IDEAS FIRST It’s user centric
  44. 44. @duckymatt@duckymatt THE VALUE OF BAD IDEAS FIRST It’s user centric It encourages creativity
  45. 45. @duckymatt@duckymatt THE VALUE OF BAD IDEAS FIRST It’s user centric It encourages creativity It gets the whole team onside
  46. 46. @duckymatt Finally… @duckymatt
  47. 47. @duckymatt It helps to build empathy. @duckymatt Image credit: The Ladd Company, Shaw Brothers and Warner Bros. (Blade Runner, 1982)
  48. 48. @duckymatt And empathy breeds better design. @duckymatt Image credit: The Ladd Company, Shaw Brothers and Warner Bros. (Blade Runner, 1982)
  49. 49. @duckymatt@duckymatt Image credit: Universal Pictures, Illumination Entertainment (Despicable Me, 2010) THANK YOU

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