As designers, we want to satisfy – and even delight! – our users. But, jumping straight in and coming up with the best designs to solve their challenges can be hard. It’s easy to get stuck.
So what do you do when faced with a design challenge? Ask yourself what would Dr Evil do.
In this session, I will explore how you can get your organisation thinking in a more user-centred way about your customers or users, by approaching UX like a super villain. Designing like an evil genius at the start can lead to more creative and empathic design solutions, that will make your users’ lives better, and help get more non-designer stakeholders on-board and involved in the design process.
Slides from talk given at Digital Pond on 14th September 2017.