Sustainable Lifecycle Innovation Management (SLIM) is a simple but effective aprroach to making efficiency central to IT operations and in moving IT from being a cost centre to an centre for Innovation and lean efficiency

1. Matt Deacon
Emerging Technology, Microsoft UK
mattd@microsoft.com
www.twitter.com/mattdeacon
blogs.msdn.com/matt_deacon

2. Software challenges
• 90,000 Employees
• 1 Billion Customers
• 425,000 Partners
Reduce the 3-5% of energy consumed
by software driven devices
Use software to address the larger
challenge

3. Green Computing?
Wikipedia
• The study and practice of using computing
resources efficiently.
• primary objective is to account for the triple
bottom line
– People, planet, profit
• The goals are to
– reduce the use of hazardous materials
– maximize energy efficiency during a product's lifetime
– promote recyclability of defunct products and waste.

4. Green (or Sustainable) IT is ...
The practice of managing
computing resources efficiently
throughout their lifecycle©.
Copyright © Microsoft, 2009

5. SO WHAT?
Sustainable Lifecycle and Innovation Management

6. 1. The Environment
Energy Demands
& Population
Growth
Pollution &
Emissions
Climate
Change
Resource
Destruction

7. Freeform & the Register survey Feb 2008
53% of respondents stated that public relations
and the organisation's image were very likely to
motivate action on environmental issues
2. The Customer

8. Wisdom of the Crowds ...
• Mass collaboration changes every thing*:
– www.glassdoor.com
– www.uservoice.com
– www.getsatisfaction.com
– www.ideastorm.com
– www.guardian.co.uk/environment/series/greenwash
– www.howstuffworks.com/greenwashing.htm
– www.stopgreenwash.org
– www.achievezero.com
– www.greenpeace.org
*Wikinomics

9. 3. The Government
• Cares what its customers say ...
– Climate Change Act
– Carbon Reduction Commitment
– EU Code of Conduct for DCs

10. The Climate Change Act 2008
• Introduced 11/07 & law 28/11/08
• First country to put emission targets into law
– 26% reduction by 2020
– 80% reduction by 2050
– Legally-binding 5-year budgets for greenhouse gas
reduction
• All primary greenhouse gases are included
• Carbon Reduction Commitment
http://www.defra.gov.uk/environment/climatechange/uk/legislation

11. The Carbon Reduction Commitment
• Mandatory cap and trade scheme for 04/10
– Affect approx 5K organisations with
Energy consumption of over 6,000MWh.
– Monitor and report their energy usage.
– Appear on a published league table
– Carbon Allowances around £12/tCO2e.
• An organisation consuming around 8,000MWh
could pay as much as £100,000 per year.
http://www.defra.gov.uk/environment/climatechange/uk/legislation

12. EU Code of Conduct for Data centres
• CoC is a voluntary initiative
– Based on US EnergyStar Data Center
Infrastructure Ratings.
– Develop and promote best practice for DCs
– monthly monitoring of energy usage
• Widely seen as “regulation through the back
door”
– “I view this [CoC] as a wider move towards mandatory
energy reporting for data centre owners and
providers.” - Alec Selvon-Bruce of Hitachi
http://re.jrc.ec.europa.eu/energyefficiency/html/standby_initiative_data centers.htm

13. “Western European electricity consumption [in DCs] for
2007 can be estimated at 56 TWh per year and is
projected to increase to 104 TWh per year by 2020.”
• Is “energy” a purchase criteria for your IT?
• It might be for your car… but IT?
4. The money
http://re.jrc.ec.europa.eu/energyefficiency/html/standby_initiative_data centers.htm

14. Introducing ...
The practice of managing computing resources
efficiently throughout their lifecycle
Copyright © Microsoft, 2009

15. SLIM Maturity Model
Copyright © Microsoft, 2009
Baseline
(Cost &
Control)
Emerging
(Efficiency &
Alignment)
Strategic
(Growth &
Innovation)

16. Create/
Consume
UseDispose
SLIM: Chewing the CUD
Responsibly, Efficiently, Sustainably

17. CUD
Quantify
Refine
Learn
SLIM: Continuous Improvement
Responsibly, Efficiently, Sustainably
CUD

18. Baseline
(Cost &
Control)
Emerging
(Efficiency &
Alignment)
Strategic
(Growth &
Innovation)
SLIM putting it together
Quantify
Refine
Learn
Learn
ImproveQuantify
Learn
Quantify
Refine
Consume
UseDispose
Copyright © Microsoft, 2009

19. Example: SLIM Baseline Use
Copyright © Microsoft, 2009
CUD
Quantify
Refine
Improve
USE
Quantify

20. Get hold of your bill!
Freeform & the Register survey Feb 2008
“72% of IT organisations don’t see their
energy bills!”

21. Datacentre power consumption
Source: EYP Mission Critical Facilities Inc., New York
IT Equipment,
50%
Cooling, 25%
Air
Movement,
12%
Electricity
Transformer/
UPS, 10%
Lighting, 3%

22. Find the hotspots ...
Back Top
Back Middle
Back Bottom
16 20 24 4 8 12 16
60
65
70
75
80
85
90
Time (24 hours from 2/26/2007 4:00pm)
Front Top
Front Middle
Front Bottom

23. Example: SLIM Baseline Use
Copyright © Microsoft, 2009
CUD
Quantify
Refine
Improve
USE
Refine
“ Up to 30% of servers housed within many data
centres are functionally ‘dead’”
McKinsey 2008 report

24. Get rid of the sleepers

25. Hot & Cold Aisle Cooling
Source: Lawrence Berkeley National Labs
CRAH = computer room air handler

26. Raise the temperature!
• Many DCs are run for
the comfort of the
operators or hotspots
• In favourable climates
outside air can
work well
too.*
* http://www.intel.com/it/pdf/Reducing_Data_Center_Cost_with_an_Air_Economizer.pdf

27. Capacity Planning

28. Source: Ward Ralston and Erik
Virtualisation

29. Server setup Average
watts kWh/year Cost* Kilograms of
CO2*
Standalone IIS7 server × 4 2,000.40 17,535.51 $1,602.75 13,633
One Hyper-V server with 4 IIS7
virtual machines
517.66
(measured) 4,537.81 $414.76 3,528
Potential Savings 1,482.74 12,997.70 $1,187.99 10,105
Standalone IIS7 server × 10 5,001.00 43,838.77 $4,006.86 34,083
One Hyper-V server with 10 IIS7
virtual machines
512.17
(measured) 4,489.68 $410.36 3,491
Potential Savings 4,488.83 39,349.08 $3,596.51 30,592
* See Average Retail Price of Electricity to Ultimate Customers by End-Use Sector, by State (http://www.eia.doe.gov/cneaf/electricity/epm/table5_6_b.html) and
Greenhouse Gas Equivalencies Calculator (http://www.epa.gov/cleanenergy/energy-resources/calculator.html) from the U.S. Environmental Protection Agency.
Source: Ward Ralston and Erik
Virtualisation

30. Virtualisation pitfalls
• VM Sprawl
– Management of VMs is key
• Storage
– VMs are only part of the solution, don’t forget
storage virtualisation too
• IO bottleneck
– Understand IO requirements of VM candidates
– It won’t be the # VMs but amount of IO that
throttles the server

31. Example: SLIM Baseline Use
Copyright © Microsoft, 2009
CUD
Quantify
Refine
Improve
USE
Improve

32. Power Usage Efficiency (PUE)
Microsoft Datacentre PUE from
Aug 2004 to Aug 2007
Annual Avg PUE Targets for New
Datacenter Construction
http://blogs.msdn.com/the_power_of_software/
Data Center Efficiency - Beyond PUE and DCiE

33. In Summary ...
• Sustainability is and will be a key factor for IT
– Environment
– Customers
– Government
– Cost
• Consider Green IT in terms of
– Sustainability
– Efficiency
– Agility
– Innovation

34. SLIM is ...
• Looking at sustainability across the lifecycle
• Gradual quantifiable success
• Continuous improvement
• Moving from cost & control to
growth and innovation
• Developing a culture of sustainable innovation
• And don’t forget ...

35. Consume
UseDispose
SLIM: Chewing the CUD
Responsibly, Efficiently, Sustainably

36. Thank you

37. Resources
• White Papers
– 4 reasons to go green
• http://msdn.microsoft.com/en-gb/dd722718.aspx
– Processor Power Management in Windows Vista and Windows Server 2008
• http://www.microsoft.com/whdc/system/pnppwr/powermgmt/ProcPowerMgmt.mspx
– How to Enable Processor Power Management in Windows Server 2003
• http://www.microsoft.com/whdc/system/pnppwr/powermgmt/w2k3_ProcPower.mspx
– Windows Vista Energy Conservation
• http://www.microsoft.com/whdc/system/pnppwr/powermgmt/VistaEnergyConserv.mspx
– Best practices for datacenters
• http://download.microsoft.com/download/a/7/b/a7b72ab1-ca17-4589-923a-83b0ff57be6d/Energy-
Efficiency-Best-Practices-in-Microsoft-Data-Center-Operations-CeBIT.doc
• http://blogs.technet.com/msdatacenters/archive/2009/04/20/microsoft-s-top-10-business-practices-
for-environmentally-sustainable-data-centers-celebrating-earth-day.aspx
• What Microsoft is doing
– http://www.microsoft.com/environment
• The Green Grid organization
– http://www.thegreengrid.org