What's the key to finding the balance between ad monetization and user experience? In a word, quality. But that's just the beginning.
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2. Balancing Ad Monetization
and User Experience
Ads as a main
source of revenue
Ad quality
Good vs. bad ads
Data and how to
use it
Finding the
right partner
3. 5,000
About Matomy
Launched Employees Offices Customers Media Partners
26,000
440
112007
Tel Aviv | New York | London | San Francisco | Fort Lauderdale | Denver | Toronto | Munich | Vienna | Beijing | Seoul
6. Ads Rule Mobile Monetization
84% 61% 27%
Of developers
monetize their apps
through ads
Generate the most
revenue from ads
Make the most
revenue from in-app
purchases
8. Good ads =
Good
monetization +
happy users
Bad Ads Weigh You Down
Ad
Monetization
Bad ads =
Bad UX
No ads =
Bad Monetization
User
Experience
9. Data and technology are
the key to better ads
Cut sources =
Cut revenue
• Bad ads cut the entire source
• Cutting sources lower fill
• Low fill Low revenue
Finding balance
• Use data
• Manage your inventory
• Apply technology
12. Ad quality tools
to tip the scale
Better
Ad Control
Improved
Resolution
Better Ad
Experience
13. Choose the right partner to help you
achieve balanceAdMonetization
Good ads =
Good
monetization +
happy users
1. Data Management
platform (DMP)
2. Direct deals
3. Ad Quality tools
UserExperience