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Sentinel Report
Q3 2015
GOAL OF THE REPORT
To provide insightful evidence
of consumer behavior and market
trends that ignites our strategic
thinking.
METRICS &
STATEMENTS
INDUSTRY
UPDATES
CONSUMER
TRENDS
TAKE ACTIONS
WELCOME
The Sentinel Report is Globant’s initiative to present metrics,
statements, market trends, insights, and industry updates on
consumer behavior from all over the world.
This information is meant to inspire new thoughts and trigger new
conversations about products, ideas, and opportunities in an effort
to help us be more creative and innovative in our solutions.
Observation and action are at the core of any sustainable strategy
and we believe that this is a great way to create a positive habit.
We encourage you to share this information with your colleagues
and to deepen understanding of the services and products that we
present here.
Take a look and enjoy!
EMERGING EXPERIENCES
Jointly Conceived Offerings
INDEX
TRENDS
Observing Consumer Behavior
INDUSTRY UPDATES
Relevant Cases in Main Industries
6
33
52
60
ACTIONS
Moving Forward
71
EMERGING PROFILES
Meeting New Consumers
29
STATEMENTS
Results in One Simple Quote
METRICS
Numbers that Show Behavior
31
DISILLUSIONMENT
TREND
HIGHLIGHTS
Adoption landscape
TREND TRIGGER
ENLIGHTENMENT
PLATEAU OF
PRODUCTIVITY
PEAK
OF EXPECTATIONS
SEAMLESS
ECOSYSTEMS
A network of brands that provide
holistic services and products to loyal consumers.
SEAMLESS
ECOSYSTEMS
Consumers will be drawn deeper into
sprawling ecosystems that utilize a handful of
big brands in order to operate via connected
products and diverse alliances.
They will be willing to invest trust and trade personal data for the ubiquitous
personalization and comprehensive shortcuts that an ecosystem provides.
Seamless Ecosystems usually depend on partnerships that seek to provide a not
lock-in value that customers would never want to leave.
This trend becomes real when consumers are able to enjoy the power of brands
working together and making a seamless transition between brands, joining forces
and creating more relevant services and products to a more sophisticated and
demanding breed of consumers.
While Apple’s famously ‘closed’ approach to technology foreshadowed this trend,
in 2015 new ecosystems will offer targeted discounts, seamless shortcuts, perks,
and total personalization.
ADOPTION CURVE
PEAK OF EXPECTATION STAGE
SEAMLESS
ECOSYSTEMS
FLUIDITY & SHORTCUTS
TOTAL PERSONALIZATION
TARGETED DISCOUNTS & PERKS
CO-CREATED OFFERS
TREND DIMENSIONS:
This trend represents itself in 4 main dimensions and allows for new interactions
and types of engagements with consumers.
FLUIDITY &
SHORTCUTS
Seamless Ecosystems can provide
smoother and organic customer journeys.
VALUE FOR USERS
Users tend to drop-off services when the offer is
interrupted. Through seamless ecosystems, users
get a fluid service that allows them to achieve their
goals without having to jump between brands and
in fewer steps.
VALUE FOR COMPANIES
By joining with other companies, brands can cover
the user end-to-end journey and increase their
overall value propositions. Connecting brands that
complete the full user experience seamlessly,
increases conversion and user engagement as the
user stays within a naturally fluid ecosystem.
NAIROBI CITY WATER + SEWAGE
Kenya’s New ATMs Bring
Clean, Affordable Water to Nairobi’s Slums
Nairobi city partnered with a Danish company to
provide Water ATMs to impoverished neighborhoods of
Mathare. Using smart cards, users store “water
credits,” that can be used to purchase clean water. A
simple swipe of the card sends water gushing out of a
pipe into a container positioned to collect it. These
water ATMs dispense 20 liters of water for half a
Kenyan shilling—which amounts to half an American
cent. The system also includes a Water Management
Dashboard where transactional and operational data is
published and processed.
Source:
http://magazine.good.is/articles/water-atms-kenya-
nairobi
COCA COLA TWITTER PINTEREST
UBER SPOTIFY WECHAT
ACTIVE BRANDS
SEAMLESS
ECOSYSTEMS
UBER + ALL BRANDS
API that can be embedded within other apps
In March 2015, Uber launched a feature that allows
developers to embed Uber within other apps. This
means you could be reading a restaurant review in
one app, and then request an Uber car to take you
there — without ever leaving the original app. The
API includes a feature called "Request endpoint,"
which incorporates the full Uber experience into
existing apps. It also opens up more possibilities
around how people can use Uber in the future.
While Uber is already working with companies
such as Starbucks and TripAdvisor as a part of an
affiliate program, the latest news opens up the
service to all brands and their apps.
Source:
http://mashable.com/2015/03/18/uber-embeds-
other-apps/
Industry: Transport
AMERICAN EXPRESS + JAWBONE
Seamless payment experience all in the tap of a
wrist
American Express and Jawbone® announced in
April 2015 a partnership giving eligible U.S.
American Express Card® Members the ability to
tap to pay with the new Jawbone UP4™ fitness
tracker anywhere American Express contactless
payments are accepted in the U.S. This partnership
and product launch marks the first time consumers
can use a wearable fitness tracker with an
embedded NFC chip for Amex payments,
redefining what is possible with a 24/7 activity
tracker.
Source:
http://about.americanexpress.
com/news/pr/2015/amex-jawbone-to-launch-up4-
fitness-wearable.aspx
Industry: Financial Services, Health
SNAPCHAT + SQUARE CASH
Snapchash Chat app integrates P2P payments
November 2014 saw Snapchat add a feature
enabling users to send money via the mobile chat
app. The Snapcash payments option is provided
thanks to a partnership with Square Cash. To send
cash, users need to add a debit card, details of the
amount they wish to send, and then press the ‘Pay’
button for an instant transfer.
Source:
https://www.youtube.com/watch?
v=kBwjxBmMszQ
Industry: Financial Services, Telecoms
SEAMLESS ECOSYSTEMS FLUIDITY & SHORTCUTS
TREND: FLUIDITY & SHORTCUTS
SANTIAGO FONTANARROSA
VP of Technology - Mobile Studio at
Globant
“Collaboration, the key to
success”
There is no such thing as an application that "can do it all." If we try to reach the perfect solution -
one that can help us with our daily tasks, from paying for coffee in the morning, to hailing a taxi to
get to the office, to booking theatre tickets and making dinner reservations, we are setting ourselves
up to fail."
Time and money are required to create such an ecosystem to allow users to perform all necessary
tasks, plus years of research and knowledge. It is simply not something that can be acquired and
learned in just a few days.
Here is where partnership came into play - "the whole is greater than the sum of its parts."
In order to keep users engaged, two or more companies can join forces in order to provide a full user
experience. By working together they can keep track of users actions and gather user info. This not
only provides access into user preferences, but also provides insights on how the interaction
between brands can lead to new partnerships and collaborations.
PROFESSIONAL OPINION
MINI FASHION BAR
Hotel’s curated mini bar allows guests to borrow
the latest apparel
May 2015 saw Antwerp’s Hotel Banks unveil the
Mini Fashion Bar, an initiative created in
partnership with French fashion brand Pimkie.
Guests can borrow any items from a curated range
of Pimkie's latest collection for the duration of
their stay at the hotel. The fashion brand is set to
roll out the concept to hotels in European cities,
including Paris, London, Berlin, and Milan. Via a QR
code on the Mini Fashion Bar, guests can also
scan a QR code that takes them to Pimkie’s
website, allowing them to view the brand’s full
collection.
Source:
http://minifashionbar.com/en
Industry: Fashion, Travel
RIO 2016 + CORREIOS + VISA + B2W
Olympic and Paralympic games bring brands
together to a large event
The Rio 2016 Committee in May 2015 launched its
online store to sell licensed products of the Olympic
and Paralympic Games. On the website, users can
find products related to the mascots of the games,
Vinicius, and Tom. The online shop is operated by
Digital B2W in Brazil, deliveries are made by
Correios, official sponsor and logistics operator of
the Rio 2016 Games. Anyone who lives in Rio de
Janeiro can also shop at the physical store. The
organizers hope to move one billion dollars of
licensed products to the Olympics. There will be 150
official stores and 40,000 points of sale are
expected.
Source:
http://exame.abril.com.br/marketing/noticias/rio-
2016-lanca-loja-online-com-produtos-das-olimpiadas
Industry: Sports, Entertainment
ZOOMI
Mobile app allows Tunisians to report
environmental problems
Available to download in May 2015, Zoomi is a
mobile app created by Tunisia’s Ministry of the
Environment and Sustainable Development in
partnership with mobile operator Ooredoo. Via the
free app, people can report environmental
problems in their area – whether that’s trash that
needs clearing away or something more serious.
Offered in French and Arabic versions, Zoomi
allows users to take a photograph and add their
comments before sending it directly to the relevant
authorities along with location details.
Source:
https://itunes.apple.com/app/id997034742
Industry: Government & Public Sector
SEAMLESS ECOSYSTEMS FLUIDITY & SHORTCUTS
TAKE ACTION
What partnerships would you
create to reduce wait time?
WHISKAS + INSTAGRAM
Pet food brand offers photo device for cats
Whiskas Australia unveils the Catstacam: a device
designed to help people get closer to their pets, by
allowing cats to take and post their own images to
Instagram. Cats wear a small camera around their
necks, with motion detector technology taking one
image every 20 seconds which is then automatically
posted to the animal’s own Instagram account.
Each image is posted with the caption: “I took this
photo so you can see the world through my eyes. If
you notice any behaviour you’re curious about,
simply ask a question using the hashtag
#askwhiskas. You can see photos from other cats
at #Catstacam.
Source:
https://www.youtube.com/watch?v=pWofshPDFMA
STARBUCKS VISA GYROSCOPE
AMERICAN EXPRESS ALIBABA
ACTIVE BRANDS
TOTAL
PERSONALIZATION
Ecosystems allow brands to deliver
seamless tailored experiences by bridging
customized products.
VALUE FOR USERS
Personalized experiences embrace users' desire to
express and be recognized for their individual
interests, personality, and identity through
consumption. Connecting these solutions feeds
their need relevant relationship with brands that
'get' them in every step of the way.
VALUE FOR COMPANIES
By partnering with others, brands can get a more
complete understanding of who their users are and
what they do, not just with a single service, but
within a system of related services. Aggregating
this data allows brands to provide more engaging
solutions that increase conversion and loyalty.
SEAMLESS
ECOSYSTEMS
In September 2014 high-fashion designer Tory
Burch teamed up with wearable tech brand FitBit
to create a line of chic jewelry pieces that can
track an individual's fitness, monitoring steps,
heart rate and health. These fitness bracelets and
necklaces are marketed towards women with the
hope that the FitBit items will feel less like fitness
trackers and more like conventional pieces of
jewelry.
Source:
http://www.trendhunter.com/trends/tory-burch
Industry:
Fashion
KATE SPADE AND TRUE FIT
Personalized fit and size
Kate Spade New York and True Fit, a leading fit
personalization service, announced a partnership
to provide personalized fit and size
recommendations for Kate Spade New York
branded apparel and footwear on katespade.com.
True Fit’s technology, powered by a global platform
of fit data and consumer feedback from millions of
consumers and the technical design details from
the world’s top apparel and footwear brands,
enables the company’s customers to shop the
brand’s flagship site with increased confidence
about fit.
Source:
http://www.businesswire.
com/news/home/20150527005278/en/kate-
spade-york-True-Fit-Announce-Partnership#.
VXijM89Vikp
Industry:
Fashion
WAY
Personal skincare companion
Way is a compact device designed to fit in the
user's bag or pocket, incorporating a range of
sensors to provide personalized skincare advice.
That data is combined with pollution and weather
reports, linking to a smartphone app (iOS and
Android) to provide personalized advice. During
use, the app will pop up with notifications, making
recommendations such as applying moisturizer
when humidity is low or putting on sunscreen
when the UV index is high. It will also suggest
particular skincare products based on the
recorded stats, giving advice on the best way to
apply them.
Source: http://www.helloway.co/
Industry: Beauty & Personal Care
SEAMLESS ECOSYSTEMS TOTAL
PERSONALIZATION
TORY BURCH FITBIT BRACELET
High Fashion wearable
TREND: SEAMLESS ECOSYSTEMS
ESTEBAN ABAIT
Technical Director at Consumer
Experience Studio in Globant
“Intelligent products will
understand user’s emotions.”
Personalization of the User Interface (UI) has been previously achieved by means of Adaptive Content,
and Adaptive Navigation. Adaptive Content tailors the content to be presented to meet user's needs
and habits. Examples, are Amazon presenting products based on search history and the wish list. Or
Netflix, recommending a movie based on the user watching history. Adaptive Navigation, on the other
hand, improves the user interface interactions by changing the paths to information or tasks. For
instance, Microsoft Word 2000 had an adaptive menu which would hide infrequently used items and
show frequently ones at the top of the menu.
With the advent of mobile, IoT, and wearable devices, and an increasing use of social networks, there
is an ever growing amount of data related to how users interact among each other, and with its own
devices and applications. This new type of data has spawned new fields of research aiming at identify
personality types, mood, sleep, and stress level, among other user factors. New cloud-based services
have been created to leverage that type of data, and provide insights on users emotions and
personality. For instance, IBM's Watson Personality Insights service can infer cognitive and social
characteristics from communications that the user makes available in social networks.
Intelligent User Interfaces, built upon this new type of user information, will engage with the user by
not only tailoring content or interface elements, they will also understand user's personality, emotion,
and other social factors to improve the conversation in a natural, empathetic way. They will blur the
distinction between physical and virtual worlds even more.
PROFESSIONAL OPINION
While the embedding feature isn’t totally new, it’s
interesting to see Discovery choose to partner
with Meerkat, rather than Twitter’s Periscope
service, to deliver Shark Week content. One of the
reasons is likely the particular feature set offered
up by Meerkat. New user numbers for the live-
streaming service are slowing as time progresses
and the initial fanfare dies down, but Meerkat’s
founder Ben Rubin said on Twitter recently that
‘core’ users are generating more use than ever
before, showing ongoing engagement.
Source:
http://tnw.to/g4wPy
Industry:
Media & Entertainment
NEST + MERCEDES BENZ
Automaker announces
in-car integration with Nest
In June 2014, Mercedes-Benz announced in-car
compatibility with Nest. Drivers can control heat
settings and adjust the temperature of their home
using a Nest app integrated into vehicle
dashboards. Via GPS tracking and pre-selected
functions, the app automatically switches the
heating or air conditioning on when the driver is 30
minutes from home.
Source:
http://nest.drivestyleapp.com/
Industry:
Automotive
CHOCOJET
D Printing Arrives With Hershey Stamp of Approval
Chocoholics no longer need to head to the nearest
deli or wait for the next batch of groceries to be
delivered: Now they can just sit back and press a
button to get their fix.3D Systems (in partnership
with Hershey) is enticing show-goers with
demonstrations (watch below) of the CocoJet and
ChefJet Pro printers, with the promise that
consumers can print and consume chocolate and
other edible creations in their own homes.
Source: http://brandchannel.
com/2015/01/07/ces-2015-3d-printing-arrives-
with-hershey-stamp-of-approval/
Industry:
Food & Beverage
SEAMLESS ECOSYSTEMS TOTAL
PERSONALIZATION
DISCOVERY + MEERKAT
Discovery links up with Meerkat for live video streams
during Shark Week
TAKE ACTION
What if you would create new
partnerships to create a
personalized experience that
will set you aside from your
competitors?
UBER + STARWOOD
Uber unveils members’ partnership
with hotels chain
February 2015 saw US-based hotel chain
Starwood announce a service in which
members receive one Starwood point for every
USD spent on Uber. Members can start
collecting Starwood points after syncing an
SPG account with their Uber account, and
spending one night at any Starwood hotel.
Starwood celebrated the partnership by giving
participating users in five selected cities the
chance to win 15,000 Starwood points.
Source:
https://www.spgpromos.com/uber/
AMAZON EDX SOUTHWEST
APPLE FACEBOOK
ACTIVE BRANDS
WALMART UBER RYANAIR
TAM
VIRGIN SEARS AMAZON
ACTIVE BRANDS
TARGETED
DISCOUNTS & PERKS
Working with other partners allows
companies to offer new and meaningful
perks in order to attract users.
VALUE FOR USERS
Customers can take advantage of customized
discounts and fringe benefits offered by joint
brands that take care of the moments of in-
between moments. In this way, users gets a better
overall value-for-money offering linked to a better
the brand experience.
VALUE FOR COMPANIES
It is proven that scarcity is a proven psychological
trigger that can make UX design persuasive. By
working with others, companies can create love-in
value by offering extras to cover and transform low
engagement moments, increase cross, and up-
sales in order to avoid conversion abandonment.
SEAMLESS
ECOSYSTEMS
EASY TAXI + TAM
Easy taxi and TAM share your taxi ride
Since December 2014, the taxi app Easy Taxi, in
partnership with airline company TAM is giving
50% discounts on taxi rides to/from the airport.
Users must purchase the ticket at TAM and
call/pay the ride with the app.
Source:
http://promo.easytaxi.com/br/tam/
Industry:
Travel & Transport
BEAMANDGO + ZAP GROUP
Online remittance service partners with discounts
company
In March 2015, Philippine-based remittance
service BeamAndGo partnered with the Zap Group
to allow customers to gain Zap loyalty points for
every BeamAndGo purchase. After paying a USD
1.95 service fee, expat Filipinos can buy online gift
certificates for groceries, supplies, and
prescription medicines from BeamAndGo for
recipients in the Philippines. The certificates can
be retrieved at associated stores using an SMS
code. Customers receive five Zap points for every
PHP 1,000 spent, and points can be exchanged for
discounts at stores and restaurants.
Source:
https://beamandgo.wordpress.com/
Industry:
Financial services
JOHN HANCOCK + VITALITY + FITBIT
New Approach to Life Insurance That Rewards
Customers for Healthy Living
Developed through an exclusive, first-ever U.S. life
insurance partnership with Vitality, new life
insurance solution provides policyholders with
industry-leading financial protection, as well as
opportunities to significantly save on their annual
premiums and earn valuable rewards and
discounts for taking steps to improve their health.
Policyholders receive personalized health goals
and can easily log their activities using online and
automated tools, which are integrated with
personal health technology. In fact, John Hancock
is giving every new policyholder a free Fitbit® as
one easy way to track their progress.
Source: http://www.thevitalitygroup.com/john-
hancock-enters-exclusive-partnership-with-vitality/
Industry:
Health
Insurance
SEAMLESS ECOSYSTEMS TARGETED DISCOUNTS & PERKS
GOOGLE + WAZE
Google-owned mapping service Waze has started
a carpooling trial in Tel Aviv, Israel
The service, called RideWith, will charge a small
fee for passengers who pay fellow drivers for a lift
to or from work. Unsurprisingly, it’ll use Waze’s
mapping app for navigation. In theory, it should
learn which routes people most frequently take to
get to or from work and pair them up with other
users who tend to favor the same routes.
It’s just a trial for now, with no suggestion of
imminent launches in other countries, and drivers
are blocked from offering more than two rides per
day. That means they can’t earn a salary from the
service, unlike with car services like Uber.
Source:
http://tinyurl.com/pqtlxl7
Industry:
Travel & Transport
ALIBABA + ALIPASS
Alibaba introduces ticket and voucher
management app
In July 2014, e-payment app Aplipay Wallet
introduced Alipass: a new feature that allows
users to store and manage e-tickets, vouchers and
coupons. Similar to Apple’s Passbook, the update
functions across partner merchants and apps that
support Alipay. Aplipay is owned by Chinese e-
commerce service Alibaba.
Source:
http://www.weibo.com/1891502860/BeztQq1Ke?
mod=weibotime
Industry:
Retail
LYFT
The ride hailing company is giving frequent
passengers special treats.
Lyft, the ride-hailing service that once used a
kooky pink mustache as its corporate emblem, is
getting even more festive — literally. The San
Francisco company is rolling out Lyft Nation, a
club for the top 10% of its passengers in each city
that includes secret parties and exclusive
partnerships. Lyft passengers who made the cut
have received emails announcing the new
program, along with a personalized summary
about their use of the service like the date they
first took a Lyft ride and the number of miles they’
ve been taxied around town.
Source: http://fortune.com/2015/07/02/lyft-
parties-top-customers/
Industry:
Travel & Transport
SEAMLESS ECOSYSTEMS TARGETED DISCOUNTS & PERKS
TAKE ACTION
What if you could uncover the
ecosystems' hooks hidden in
your users' customer journey in
order to decrease drop-offs?
The Magnum Effect aroma was incorporated into the
wrap using oNotes, a system which integrates scent
into apparel. Combined with the colors and silky texture
of the fabric, the wrap was designed to reproduce the
sensuous experience of a Magnum ice cream bar.
Source:
http://prn.to/1zqytgi
DORITOS GOOGLE NIKE
FIAT GUCCI GIVENCHY
MAGNUM ICE CREAM + BCBGMAXAZRIA
Perfumed wrap inspired by ice cream brand
ACTIVE BRANDS
CO-CREATED
OFFERS
Brands will go beyond connecting individual
products and services and into a full
creative partnership that results in a one of
a kind offering.
VALUE FOR USERS
They want innovative products, services, and
experiences. This is harder and harder to find in our
crowded marketplaces, so more and more brands
are collaborating to create real breakthroughs. Co-
making is on the rise, and it’s very positive for
brands and their audiences.
VALUE FOR COMPANIES
They will team up to jointly devise unique offerings
that result from co-creation. The process is
empowered by the creative blending of each
brand´s distinct core and strong expertise.
SEAMLESS
ECOSYSTEMS
Ephemera
Perfume line is inspired by conceptual
soundscapes
Inspired by conceptual soundscapes, Ephemera is
a perfume range from the Poland-based Unsound
Festival, created in partnership with perfumer
Geza Schoen and music collective Kode9. The
fragrances were officially launched at the Tromsø
Center For Contemporary Art in Norway in October
2014, alongside an interactive art installation
conceived by the participating musicians. Priced
at 80 EUR, each perfume has an accompanying
soundtrack, which can be accessed online.
Source:
http://ephemera.pl/
Industry:
Beauty & Personal Care
L’Atelier Givenchy
Hotel bar creates cocktail collection based on
luxury perfumes
London hotel Café Royal partnered with Parfums
Givenchy to launch a series of seven cocktails
mirroring the color, personality, and taste of the L’
Atelier de Givenchy luxury perfume collection. The
Atelier Collection of Cocktails was available
exclusively at Café Royal’s Green Bar, priced from
13 GBP.
Source:
http://www.hotelcaferoyal.com/restaurants-and-
bars/green-bar/
Industry:
Beauty & Personal Care
Luxury
Travel
Green Beer Fiber Bottle
Brewery unveils biodegradeable wood-fiber
beer bottle
In January 2015, Danish brewery Carlsberg
unveiled a partnership with packaging firm
ecoXpac to create a biodegradable wood-fiber
beer bottle. The Green Fibre Bottle is made from
sustainably-sourced wood-fiber, and designed to
ensure sustainable delivery of liquids in the future.
Source: http://www.carlsberggroup.
com/investor/news/Pages/CarlsbergandPartnerst
oDevelopBiodegradableWood-FiberBottle.aspx#.
VZq5ZflViko
Industry:
Food & Beverage
EMERGING EXPERIENCES CO-CREATED OFFERS
TREND: SEAMLESS ECOSYSTEMS
"Customers don't need your marketing
experts to have mind-reading skills. They
just need to be heard."
The cookies on our devices, the information we share, the posts we like, all of it can
be (and sometimes already is) read.
In our online interactions, we open our lives as books, in exchange for building
relationships with brands, being better assisted on e-commerce, getting
suggestions on what content we should consume next.
This is why we should crown a new internet king: Context.
It means if we are able to read the signals the user is sending us with each
interaction he or she makes, we will be right on their side as they tells us what has
changed in their life or what they need right now. However, we face a great
challenge: "The User" in this book we are trying to read, has some missing
paragraphs and chapters.
Each time the user interacts on some domain to which you do not have access,
some information is lost. That is why companies are joining efforts, completing
those missing chunks of information to develop the so-called Seamless Ecosystem,
where they can centralize user knowledge and combine it with technology to
provide a rich and customized experience.
Who better to tell you what the customer needs than the customers themselves?
PROFESSIONAL OPINION
ANDRE MARTIN LORENZ FILHO
Digital Marketing Specialist of the
Digital Content Studio at Globant.
Feel Good To Be You
Artist collaborates with soda brand on World Book
Day stunt
On World Book Day in March 2015, 7up partnered
with Argentina-based artist Raul Lemesoff as part
of the soda brand’s ‘Feel Good To Be You’
campaign. Lemesoff toured Buenos Aires in his
1979 Ford Falcon distributing free books to
pedestrians and passers-by. A video clip of the
stunt was hosted on the brand’s website.
Source:
http://www.7up.com.ar/web.php
Industry:
Food & Beverage
DC Superhero Girls
Toy brand unveils superhero products for girls
In April 2015, Mattel announced that it was joining
forces with DC Entertainment and Warner Bros. for
the global launch of DC Super Hero Girls (a range
of action figure toys aimed at pre-teen girls). The
initial launch featured an immersive digital
experience and online content, followed by TV
shows, toys, and apparel. DC Super Hero Girls also
comprises a portfolio of novels from Random
House Books for Young Readers, as well as
themed LEGO building kits.
Source:
http://www.dccomics.com/blog/2015/04/22/wb-
and-dc-entertainment-in-partnership-with-mattel-
launch-dc-super-hero-girls
Industry:
Media & Entertainment
Salted Caramel Brownie Brown Ale
Ice-cream flavored craft beer combats climate
change
In April 2015, Ben & Jerry’s announced a
partnership with New Belgium Brewing to create a
Salted Caramel Brownie Brown Ale. The 6.3% ABV
craft beer will be available from fall 2015, with
proceeds of the partnership going to help the
Protect Our Winters campaign to combat climate
change.
Source: http://www.newbelgium.com/beer/detail.
aspx?id=fbd1bebe-fa28-48b4-aa14-c56a4b616a47
Industry:
Food & Beverage
EMERGING EXPERIENCES CO-CREATED OFFERS
TAKE ACTION
What if you could partner with
a brand you love in order to
create a completely new
offering to your shared
audience?
EMERGING CONSUMERS PROFILES
Meeting new consumers and how they expect
to interact with brands
EMERGING CONSUMER PROFILES
Meet the Time Savvy
Consumers will never stop embracing time-saving
products, services, and experiences that simplify their
lives.
Consumers live busy lives. Naturally, many are happy to spend
some money on anything that makes things a bit faster, hassle-
free, and easier, whether it’s new formats, bundled products or
innovative models. In fact, for many consumers, convenience is
a prerequisite, a hygiene factor if you will. The ‘trend’ may feel
tired, but the innovations are not. Brands that give people their
most valuable commodity – time – will be showered with sales.
For Time Savvy there are endless opportunities to make
consumers’ lives less stressful and more enjoyable. Try adding
‘convenience’ into the mix when next brainstorming new
directions. Think marketing as a service; think simple (or
alternatively, multifunctional); think integrated; think about pain
points and their solutions.
FAST-MOVING
ALWAYS BUSY
EXIGENT
EFFICIENT
CONNECTED
OVERWHELMED
ATTITUDE
CONVENIENCE
NOVELTY
INTELLIGENT OFFERS
EFFORTLESS
HELPFULL
SEAMLESS
BRAND DESIRES
GOBEAUTY + WECHAT
Beauty services bookable via WeChat
In May 2015, South Africa-based mobile app
GoBeauty launched on WeChat. Via the move,
customers can automatically book services for
free in real-time using the mobile chat app. Once
users have added GoBeautySA to their WeChat
contacts, they can book services such
hairdressing, manicures and spa treatments.
Source:
http://ventureburn.com/2015/04/wechat-
launch-gobeauty/
"Most times, in terms of services, I’d
rather pay more to wait less. I’d rather
send an email or get the company to call
me back when they have a solution."
Kate, 31
INDUSTRY UPDATES
Cases worth noticing
MEDIA
Industry Updates
The following examples have been drawn from around the world. This selection of
products, services, and marketing campaigns from established brands and new
startups will be sure to inspire your strategic thinking.
SNAPCHAT
Social messaging app introduces time-
sensitive geofilters
In April 2015, at the Coachella Music
Festival in California, Snapchat introduced
dynamic geofilters that changed
throughout the day, available only for the
duration of specific events. There was not
an extra charge for the unique filters,
which were made available for every music
set throughout the festival. Users were
able to pin their images to transient times
and events, highlighting the unique quality
of their experience at the event.
Source: https://www.snapchat.com/
Related trends: Local Love, Ephemeral
CELLPHONE CASE
Features evolving satellite-captured images
In May 2015, Google launched Editions, a
series of creative collaborations resulting
in limited edition cases for Android
cellphones. The special Skrillex Live case
can be connected with a cellphone to give
users access to exclusive Skrillex content
and an accompanying wallpaper which
updates over the day to show daytime and
nighttime Google Earth images. Google
and Skrillex also launched a custom-
designed balloon satellite named after
Skrillex’s dog to capture the Google Earth
images.
Source: http://officialandroid.blogspot.co.
uk/2015/05/the-limited-edition-skrillex-
live-case.html
Related trends: Joining, Fuzzynomics
TINY FILM FESTIVAL
Toy company creates movie based on kids’ ideas
In March 2015, LEGO Duplo UK partnered
with Disney to host the Tiny Film Festival,
an event celebrating kids’ creativity. Over a
six-week period, one child was chosen
each week to have their animated movie
idea created by Disney using LEGO Duplo
bricks. Kids could take part in the
competition by submitting their idea via
the Tiny Film Festival website, with the 15-
second stop-motion movies consequently
being premiered on Facebook.
Source :https://tinyfilm.lego.com/
Related trends: Fuzzynomics
NEW CASES MEDIA
MICO
Headphone detect user’s mood and play
music accordingly
Developed by Japanese product design
brand Neurowear and unveiled in March
2013, the Mico headset consists of
headphones and an EEG reader that rests
on the wearer’s forehead and senses
neural activity. Brain signals allow the
device to detect the user’s mood (such as
sleepy, stressed or focused), which is
shown on an LED earpiece display. The
headphones relay the information to a
mobile running the Mico app and mood-
appropriate music is selected from the
database.
Source: http://micobyneurowear.com/
Related trends: Betterment, Youniverse,
Infolust
THE AD FILTER
Browser extension only shows award-winning ads
Launched by British advertising
organization D&AD in May 2015, The Ad
Filter is a browser extension which blocks
regular pre-roll ads. Available for Chrome
and Firefox browsers, the free extension
automatically replaces ads with D&AD
award-winning clips from previous years.
Source: https://www.dandad.org/en/ad-
filter/
Related trends: Infolust
JOHN MOOSE
Band’s album can only be listened to the woods
April 2015 saw John Moose release their
debut album via a free mobile app. The
Swedish band’s album can only be listened
to in the woods – which evoke the music’s
theme of a human connection with nature.
The app uses a device’s GPS to detect
whether people are located in the woods or
not, and will only play the music in wooded
areas.
Source: http://johnmoosemusic.com/
Related trends: Status Seeker, Local Love
NEW CASES MEDIA
TELECOMS
Industry Updates
The following examples have been drawn from around the world. This selection of
products, services, and marketing campaigns from established brands and new
startups will be sure to inspire your strategic thinking.
BLUE FREEDOM
Gadgets charged via portable hydropower
plant
Surpassing its crowdfunding goal in
March 2015, Blue Freedom is a USD 319
portable hydropower plant that provides
enough energy to charge gadgets such
as cellphones or tablets. The US-
designed device can be placed into any
source of running water, and after one
hour of its micro turbine spinning, it will
have produced enough energy to power a
smartphone for up to ten hours. Devices
can be charged directly from the Blue
Freedom plant with a micro-USB cable
Source: http://blue-freedom.net/
Related trends: Better Business
SESANE
Touch-free smartphone system is
designed for the disabled
Successfully funded on Indiegogo in
January 2015, Sesame provides touch-
free access for the Google Nexus Phone.
Developed in Israel, the smartphone
software allows users to carry out a
range of functions, including making
phone calls and playing games via
gesture or voice control. Sold pre-
installed on the handset for USD 700, the
operating system was developed to aid
people with disabilities and is capable of
recognizing small head movements
Source: http://sesame-enable.com/
Related trends: Helpful, Ubitech
INKCASE I6
Cellphone case turns iPhone into e-readers
March 2015 saw Singapore-based technology
firm Oaxis announce the inkCase i6: a 4.2mm
iPhone 6 case with a low-power e-ink display
on the reverse. The e-ink display connects to
the iPhone via Bluetooth and can display
notifications without the need to switch on
the display, providing a more pleasurable
reading experience free from backlight or
glare. The case features an integrated USB-
charging battery system.
Source: http://v4.oaxis.com/?page_id=517
Related trends: Helpful, Better Business,
Ubitech
NEW CASES TELECOMS
SNAPI
Selfie app functions via gesture control
Available to download from March 2015,
Snapi is a touch-free selfie app. Created
by Israel-based EyeSight Technologies,
the free mobile app allows people to
take self-portraits using gesture control.
Once users have opened the app and set
up their image, they then raise an open
palm to the camera. Closing their hand
into a fist starts a timer, and once this
has counted down, Snapi automatically
takes the selfie. The app also
autofocuses, and includes a sound
signal.
Source: https://play.google.
com/store/apps/details?id=com.
eyesight.app.camera&hl=en
Related trends: Status Seekers,
Youniverse, Helpfull, Ubitech
PROJECT JACQUARD
Fabric project integrates wearable
technology control into jeans
Project Jacquard is a partnership between
Levi Strauss and Google, focusing on
creating apparel from fabrics with
touchscreen capabilities. The project’s aim
is to allow wearers to control their
cellphone via gestures made on the woven
fabric of their apparel. Swipes or taps are
mapped to cellphone functionality, allowing
wearers to carry out actions such as
silencing calls and controlling music, as
well as altering cellphone settings and
apps. Both companies committed to
manufacturing and integrating Project
Jacquard technology during 2016.
Source: https://www.youtube.com/watch?
v=qObSFfdfe7I&feature=youtu.be
Related trends: Helpfull, Ubitech,
Fuzzynomics
TRAY TYPER
Paper-thin food tray functions as a wireless
keyboard
In Q2 2105, KFC unveiled the Tray Typer, a
paper tray which functions as a wireless
keyboard when paired with a cellphone.
Designed to allow diners to use their
cellphone hands-free – and avoid getting the
screen dirty while eating – the trays were
handed out for free at the opening of new
KFC restaurants. To use the ultra-thin
rechargeable keyboard, diners simply
connect their cellphone via Bluetooth.
Source: https://vimeo.com/126814985
Related trends: Playsumers, Helpfull, Human
Brands, Ubitech
NEW CASES TELECOMS
BANKING & FINANCE
Industry Updates
The following examples have been drawn from around the world. This selection of
products, services, and marketing campaigns from established brands and new
startups will be sure to inspire your strategic thinking.
NEW CASES
Swyp Electric Wallet
Electric wallet holds up to 25 bank cards
January 2015 saw US-based SWYP
announce pre-ordering for its electric
wallet, which allows users to sync credit,
debit, gift, and loyalty cards to one
mobile wallet that can be used at any
card terminal. Up to 25 cards can be
encrypted into SWYP, which locks
automatically if separated from its
synced smartphone by more than six
feet.
Source: https://www.swypcard.com/
Related Trend: Youniverse, Helpful,
Ubitech
Icici Bank
Bank offers secure authentication via
voice recognition
From April 2015, ICICI Bank customers
can carry out transactions over the
telephone via voice authentication.
Customers need to call from a registered
cellphone number, and then within ten
seconds, the server will authenticate
their identity by matching a voice sample
with the India-based bank’s database.
Source: http://www.icicibank.
com/aboutus/article.page?
identifier=news-icici-bank-introduces-
voice-recognition-for-biometric-
authentication-20152505124050634
Related Trends: Ephemeral, Helpful,
Human Brands, Ubitech
Glassjar Mobile Group Payment
The best way to collect money from a
group of friends
March 2015 saw the US launch of
Glassjar, a free app that aims to
simplify group payments. The New
Zealand-created mobile app helps
friends split bills and lets people
create a group to collect money from
so they can pay together. Glassjar is
powered by Venmo and all
transactions are instant and free.
Source: https://glassjar.co/
Related Trend: Ephemeral,Helpful,
Infolust
FINANCIAL INDUSTRY
NEW CASES
Chillr
Banking app transfers cash based on
location
In March 2015, HDFC Bank launched a
mobile app, Chillr, to enable account
holders to transfer money instantly to
cellphone contacts anywhere in India, 24
hours a day. Customers can also use the
‘Near Me’ option to send money to Chillr
app users in their vicinity without sharing
mobile numbers.
Source: http://www.hdfcbank.
com/htdocs/common/MobileBanking/ch
illr-app/index.htm
Related Trend: Helpful, Ubitech
In April 2015, Danish investment firm
Saxo Bank announced it would begin live-
streaming trading ideas to its retail
clients via Twitter. The #SaxoStrats
service is available on Twitter and via
Persicope (Twitter’s live-streaming app),
and includes trading ideas from the bank’
s resident experts.
Source: http://www.saxobank.com/
Related Trends: Ephemeral, Human
Brands, Infolust
Bitseeds
Environmental foundation raises funds
via cryptocurrency
Launched in the US during April 2015,
BitSeeds is a digital currency created
by the Rainforest Foundation. The
nonprofit’s currency is designed to
support global forest protection
initiatives. 100 coins were pre-mined
and set aside in a wallet generating
quarterly interest, which benefits the
Rainforest Foundation. A total of 1
billion BitSeeds are set to be mined
over the cryptocurrency’s lifetime.
Source: http://bitseeds.org/
Related Trend: Helpful, Better
Business, Ubitech
FINANCIAL INDUSTRY
Saxo Bank
Bank live-streams trading ideas via
Twitter
The following examples have been drawn from around the world. This selection of
products, services, and marketing campaigns from established brands and new
startups will be sure to inspire your strategic thinking.
RETAIL
Industry Updates
NEW CASES
Tira-vez
Supermarket app saves shoppers from waiting in line
Launched in March 2015, Tira-vez Continente
(meaning “Take-time”) is a free mobile app that
lets supermarket shoppers know where they are in
line. Those visiting Continente supermarkets in
Portugal can use the app to wait in line for the
various counters, such as the delicatessen, bakery,
or fishmonger. The app will automatically keep
them updated as to where they are in the line and
when it is their time to be served.
Source: http://www.continente.pt/pt-
pt/public/Pages/homepage.aspx
Related Trend: Ephemeral, Helpful, Infolust
Amazon Kiranow
Amazon launches hyperlocal grocery delivery service
March 2015 saw Amazon launch KiranaNow in
Bangalore. Via this service, customers can order
products from neighborhood stores – called
‘kirana’ – for delivery within two to four hours. The
hyperlocal service is available on mobile only, and
allows shoppers to find stores near them that have
uploaded their product inventory to Amazon.
Groceries are then delivered via the detailer’s
logistics network or by the store’s own staff.
Source: http://www.amazon.
in/l/5756143031/ref=mh_everyday_essentials_addr
ess_widget
Related Trends: Ephemeral, Helpful, Remapped
Magic
On-demand SMS service supplies anything customers
need
Launched in the US during February 2015, Magic is
a company supplying a variety of services via SMS.
People simply send an SMS to Magic with their
request, which could be anything from food
delivery or home repair to reserving a restaurant or
booking flights. Once they’ve sent their request,
customers receive a price quote for the services
required and if they confirm, they are sent a 128-bit
encrypted HTTPS link asking them to enter credit
card information or pay via Bitcoin.
Source: http://www.getmagicnow.com/
Related Trend: Ephemeral, Helpful
RETAIL
NEW CASES
Boooodl
Smart shopping app alerts users when
wanted items are nearby
Launched in Sydney in April 2015, the Booodl
app allows people to create smart shopping
lists, and notifies shoppers when items on
their list is available at nearby stores. Via the
free mobile app, shoppers can send an SMS
to local retailers asking specific product
questions, with replies sent within five
minutes. Purchases can be made in-app, and
an integrated Uber function allows shoppers
to order taxis to stores.
Source: https://www.booodl.com/
Related Trend: Local Love, Helpful, Infolust
MikMak
Mobile app features quirky shopping
infomercials
Beta-launched in the US during Q1 2015,
MikMak is a free mobile app allowing
customers to shop products via short, 30-
second infomercials. The humorous videos
feature items such as beauty products,
accessories, and homewares, with a limited
number available to buy. New videos are
added to MikMak every evening, and all
featured products cost under USD 100.
Source: https://www.mikmak.tv/
Related Trends: Ephemeral, Helpful
The traceable coat hanger
Traceable coat hanger challenges fashion
brands to be more transparent
In April 2015, sustainable Dutch fashion
brand Nukuhiva launched the traceable coat
hanger as part of a campaign to challenge
major fashion labels to be transparent about
how and where their garments are made. On
the wooden coat hanger are printed the
coordinates of exactly where it was made,
from what type of wood, and when the tree
used was cut down. The promotional
hangers were sent to influential editors,
journalists and bloggers.
Source: http://nukuhiva.nl/coathanger/
Related Trend: Infolust
RETAIL
TRAVEL & TRANSPORT
Industry Updates
The following examples have been drawn from around the world. This selection of
products, services, and marketing campaigns from established brands and new
startups will be sure to inspire your strategic thinking.
NEW CASES
One world observatory
The latest in gesture-based technology
for an interactive concierge.
One hundred stories above the city skyline,
One World Observatory is the newest tourist
attraction of NYC . City Pulse, from media
designers Local Projects, helps guests to
connect with the landmarks and
neighbourhoods they observe from above.
At City Pulse, ‘global ambassadors’ are
stationed under a ring of HD video monitors
fitted with gesture recognition technology.
Source: https://www.lsnglobal.
com/seed/article/17681/point-and-look
Related trends: Internet of better things
Nimber
Social delivery service utilizes existing
travel to transport goods
In April 2015, Norway-based Nimber
introduced its social delivery service into the
UK. The service, which the company
estimates has helped cut carbon emissions
by 198.24 tons, is free to join, and allows
items of any size to be transported between
members as part of trips they would be
taking anyway. The system works by
matching up those who need items to be
delivered with people traveling to that
location.
Source: https://www.nimber.com/
Related trends: Joyning, Fuzzynomics
Lopeca
Discover places. Live from local people’s
camera
Beta-launched in Turkey during March
2015, Lopeca is a website allowing people
to act as online tour guides via their
cellphone. Based on a peer-to-peer model,
local residents are paid to be tour guides
for an area of the city they are familiar
with. Users are connected to local
residents via the Lopeca website, who then
guide visitors around the area via video
chat.
Source: http://www.lopeca.com/
Related Trend: Local love, Ephemeral,
Joyning, Fuzzynomics, Remapped
TRAVEL
NEW CASES
Thalys
Interactive billboards capture the sounds
of the city
In May 2015, Thalys unveiled interactive
audio billboards in Paris, Amsterdam and
Brussels. Designed to promote railroad
intercity services, the European train
operator’s billboards each featured a map of
one of the cities, and over 1,000 audio clips
recorded in each location. Passers-by could
plug their headphones into one of the audio
jacks to heard the sounds of the cities – such
as pigeons in Paris, fries cooking in Brussels
or bicycle bells in Amsterdam.
Source: https://www.youtube.com/watch?
v=ltcNSZu0nZc
Related trends: Local love, Ephemeral.
inforlust
Grabbike
On-demand booking app expands to
motorcycle taxis
May 2015 saw GrabTaxi announce GrabBike:
a service allowing people to book
motorcycle taxis through the Malaysia-based
taxi booking app. Via the service, customers
can access driver information – such as a
vehicle registration number and a profile
photo – and track the bike’s location in real-
time. GrabBike was initially launched in
Jakarta, following a successful pilot in two
Vietnamese cities.
Source: http://grabtaxi.com/jakarta-
indonesia/nge-bike-gratis-pake-grabbike/
.
Related trends:Remapped
Tripbook Smiles
On-demand booking app expands to
motorcycle taxis
In April 2015, Smiles (Brazil-based Gol
Airline’s frequent flyer program) launched
Trip Book: a free app adapting stories to
suit the reader’s location. The app’s GPS
identifies the city the reader is in (Rio de
Janeiro, Buenos Aires, New York, Paris,
Rome or Lisbon) and amends the story
accordingly. If the reader travels to a new
destination during the course of reading
the novel, the story evolves to reflect their
route. All the stories were written by the
Brazilian author Marcelo Rubens Paiva.
Source: http://www.tripbooksmiles.com.br
Related Trend:Local love, Human Brands
TRAVEL
HEALTH
Industry Updates
The following examples have been drawn from around the world. This selection of
products, services, and marketing campaigns from established brands and new
startups will be sure to inspire your strategic thinking.
NEW CASES HEALTH
Neulasta Delivery Kit
On-body injector treats chemo
patients at home
The app records sleep patterns, exercise
and social interactions, and adjusts life
expectancy accordingly. For example, if a
wearer only sleeps 5 hours a night (rather
than the recommended 8) 26 minutes are
removed, whereas completing a 30
minute workout adds 36 minutes.
Source: http://www.thelifeclockapp.
com
Related Trends: Betterment, Infolust,
Youniverse, Human Brands
After chemotherapy, clinicians fill
and activate the injector with
pegfilgrastim, and apply it to patient.
It automatically activates the next
day, providing the patient with the
medicine they need without requiring
a return to hospital for the shot.
Source: http://www.neulasta.
com/on-body-injector.html
Related Trend: Helpfull, Ephemeral
Maven
Telemedicine app provides information
and teleconsultation for women
LifeClock
Apple Watch app adjusts life expectancy
based on individual habits
Positioned as a digital clinic, the app
offers video consultations with
healthcare professionals (medical
doctors, lactation consultants, etc),
and appointment duration ranging
from 10 minutes to 1 hour.
Source: http://www.mavenclinic.com
Related Trends: Helpfull, Post
demographic, Infolust
NEW CASES HEALTH
Zami Stool
Sensory stool & app promote active
sitting and better posture
Zami Life’s smart stool has pressure
sensors in its legs that transmit
information to the companion mobile
app via Bluetooth, providing feedback
about posture and daily sitting
habits. It encourages active sitting
and healthy posture.
Source: http://www.zamilife.com/
Related Trend: Ubitech, Betterment
BitBite
Wearable device helps people change
their eating habits
The virtual trip to an amusement park
improved children’s mood and
mindset during hospital stay, raising
their spirits and aiding return to good
health. It was well received by kids
and parents.
Source: http://bit.ly/1B7J3cV
Related Trends: Better business,
Human Brands, Playsumers
Device fits into the ear and listens to
when and how users eat, registering
what they are eating if they say the
food out loud. A connected app
shows a nutrition diary, calorie intake
and infographics of eating habits.
Source: http://www.thebitbite.com/
Related Trends: Ephemeral, InfoLust,
Betterment
eMotion Project
Samsumg´s Gear VR takes kids in
hospital on a trip to Movieland
Metrics
NUMBERS THAT SHOW BEHAVIOR
METRICS
Share of web traffic by device
Based on each device's share of total web pages served
Source: StatCounter, 2015.
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
62%
YEAR ON YEAR
↓13%
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
31%
YEAR ON YEAR
↑39%
SHARE OF WEB
PAGE VIEWS:
TABLETS
7%
YEAR ON YEAR
↓17%
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
0.1%
YEAR ON YEAR
↑18%
METRICS
Social Networks: Active User Members
Based on accounts that logged at least once in the most recent 30 days report periods. Data listed here is in the millions.
Source: GSMA Intelligence, 2015. Wikipedia for population data.
98% 77% 79% 119% 139% 125% 126% 101% 124% 91% 112% 109%
EASTASIA
SOUTH
ASIA
AFRICA
SOUTHERN
AFRICA
EASTERN
EUROPE
WESTERN
EUROPE
SOUTH
AMERIC
A
NORTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
CENTRAL
ASIA
OCEANICA
1565
1296
900
744
583
521 519
358
294
191
76 42
Mobile Connections, in millions.
Chat Applications
METRICS
Social Networks: Active User Members
Based on accounts that logged in at least once in the most recent 30 days report periods. Data listed in the millions.
Source: GSMA Intelligence, 2015. Wikipedia for population data.
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
7.1B
#
MOBILE
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
99%
PERCENTAGE OF
MOBILE
CONNECTIONS THAT
ARE PRE-PAID
80%
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE BROADBAND
(3G&4G)
42%
PERCENTAGE OF
MOBILE
CONNECTIONS THAT
ARE POST-PAID
24%
METRICS
Mobile Broadband: Active 3G & 4G mobile connections.
Compared to total active mobile connections per region.
Source: InternetLivesStats 2015, InternetWorldStats 2015. Wikipedia for population data.
85%
NORTH
AMERICA
31%
CENTRAL
AMERICA
57%
SOUTH
AMERICA
16%
AFRICA
85%
WEST
EUROPE
53%
EAST
EUROPE
21% CENTRAL
ASIA
34%
MIDDLE
EAST
EAST
ASIA53%
SOUTH
ASIA
8%
48%
SOUTHEAST
ASIA
OCEANIA
84%
GLOBAL
AVERAGE
38%
METRICS
Primary marketing channel used by US small-business owners to
focus their marketing efforts to millennials, April 2015
Based on total amount of respondents
Social Media
Website or Blog
Email
Paid Online Ads
Email
Others
Source: Manta, "Marketing to Millennials", June 23, 2015. - www.emarketer.com.
METRICS
Internet Data in Numbers
660
Accounts Created
342000
Tweets
138840
Video Hours
Watched
120
Video Hours
Uploaded
10920
User Searches
1388880
Minutes Used
347155
+1s
1395
Blog Posts
276480
Searches
$96120
Ad Revenue
30
Reviews
2100
Check-ins
3060
Items Purchased
$141540
Money Spent
74160
App Downloads
38040
App Downloads
3131760 Likes
3298560 Posts
360GB of Data
1111140 Likes
60000 Comments
41640 Uploads
204166680
Email Sent
694440
Files Saved
720
Accounts Created
13194420
Messages Sent
65 Posts
845 Comments
13780 Votes 27780
Posts
23160
Hours Watched
61230
Hours Watched
347725
Stories Viewed
486120
Messages Sent
14280
Pins
AN AVERAGE AMOUNT OF 1353827 GB OF DATA WAS
TRANSFERRED ON THE INTERNET PER MINUTE DURING Q2 2015
ACCESS THE LIVE FEED @ http://pennystocks.la/internet-in-real-time/
Statements
SURVEY AND STUDIES RESULTS IN A QUOTE
of customers say that they intentionally browse online to buy products at
stores, showing that integrating physical and digital demands are really
important.
PwC, February 2015.
70%
STATEMENTS
Retail
of consumers spend more when their experience is personalized.
GetElastic, February 2015.
48%
STATEMENTS
Personalization
of consumers said the interaction they had with their favorite brands on
social media has driven them to buy more.
PwC, February 2015.
STATEMENTS
Brand
62%
wearable devices sold, between tokens, smartwatches, and wristbands. 8
times more than 2014.
CCS Insight, February 2015.
75million
STATEMENTS
Wearables
of travelers use their smartphones to conduct research and make
decisions about their activities and where to travel to.
Think with Google, June 2015.
56%
STATEMENTS
Travel
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This Report is intended for informational purposes only, based on information available in public domain. Whilst the
information provided has been obtained from sources believed to be reliable, neither Globant nor any of their
affiliates, directors, officers nor agents attests to its accuracy or completeness.
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Sentinel report q3 2015

  • 1.
  • 3. GOAL OF THE REPORT To provide insightful evidence of consumer behavior and market trends that ignites our strategic thinking. METRICS & STATEMENTS INDUSTRY UPDATES CONSUMER TRENDS TAKE ACTIONS
  • 4. WELCOME The Sentinel Report is Globant’s initiative to present metrics, statements, market trends, insights, and industry updates on consumer behavior from all over the world. This information is meant to inspire new thoughts and trigger new conversations about products, ideas, and opportunities in an effort to help us be more creative and innovative in our solutions. Observation and action are at the core of any sustainable strategy and we believe that this is a great way to create a positive habit. We encourage you to share this information with your colleagues and to deepen understanding of the services and products that we present here. Take a look and enjoy!
  • 5. EMERGING EXPERIENCES Jointly Conceived Offerings INDEX TRENDS Observing Consumer Behavior INDUSTRY UPDATES Relevant Cases in Main Industries 6 33 52 60 ACTIONS Moving Forward 71 EMERGING PROFILES Meeting New Consumers 29 STATEMENTS Results in One Simple Quote METRICS Numbers that Show Behavior 31
  • 7. SEAMLESS ECOSYSTEMS A network of brands that provide holistic services and products to loyal consumers.
  • 8. SEAMLESS ECOSYSTEMS Consumers will be drawn deeper into sprawling ecosystems that utilize a handful of big brands in order to operate via connected products and diverse alliances. They will be willing to invest trust and trade personal data for the ubiquitous personalization and comprehensive shortcuts that an ecosystem provides. Seamless Ecosystems usually depend on partnerships that seek to provide a not lock-in value that customers would never want to leave. This trend becomes real when consumers are able to enjoy the power of brands working together and making a seamless transition between brands, joining forces and creating more relevant services and products to a more sophisticated and demanding breed of consumers. While Apple’s famously ‘closed’ approach to technology foreshadowed this trend, in 2015 new ecosystems will offer targeted discounts, seamless shortcuts, perks, and total personalization. ADOPTION CURVE PEAK OF EXPECTATION STAGE
  • 9. SEAMLESS ECOSYSTEMS FLUIDITY & SHORTCUTS TOTAL PERSONALIZATION TARGETED DISCOUNTS & PERKS CO-CREATED OFFERS TREND DIMENSIONS: This trend represents itself in 4 main dimensions and allows for new interactions and types of engagements with consumers.
  • 10. FLUIDITY & SHORTCUTS Seamless Ecosystems can provide smoother and organic customer journeys. VALUE FOR USERS Users tend to drop-off services when the offer is interrupted. Through seamless ecosystems, users get a fluid service that allows them to achieve their goals without having to jump between brands and in fewer steps. VALUE FOR COMPANIES By joining with other companies, brands can cover the user end-to-end journey and increase their overall value propositions. Connecting brands that complete the full user experience seamlessly, increases conversion and user engagement as the user stays within a naturally fluid ecosystem. NAIROBI CITY WATER + SEWAGE Kenya’s New ATMs Bring Clean, Affordable Water to Nairobi’s Slums Nairobi city partnered with a Danish company to provide Water ATMs to impoverished neighborhoods of Mathare. Using smart cards, users store “water credits,” that can be used to purchase clean water. A simple swipe of the card sends water gushing out of a pipe into a container positioned to collect it. These water ATMs dispense 20 liters of water for half a Kenyan shilling—which amounts to half an American cent. The system also includes a Water Management Dashboard where transactional and operational data is published and processed. Source: http://magazine.good.is/articles/water-atms-kenya- nairobi COCA COLA TWITTER PINTEREST UBER SPOTIFY WECHAT ACTIVE BRANDS SEAMLESS ECOSYSTEMS
  • 11. UBER + ALL BRANDS API that can be embedded within other apps In March 2015, Uber launched a feature that allows developers to embed Uber within other apps. This means you could be reading a restaurant review in one app, and then request an Uber car to take you there — without ever leaving the original app. The API includes a feature called "Request endpoint," which incorporates the full Uber experience into existing apps. It also opens up more possibilities around how people can use Uber in the future. While Uber is already working with companies such as Starbucks and TripAdvisor as a part of an affiliate program, the latest news opens up the service to all brands and their apps. Source: http://mashable.com/2015/03/18/uber-embeds- other-apps/ Industry: Transport AMERICAN EXPRESS + JAWBONE Seamless payment experience all in the tap of a wrist American Express and Jawbone® announced in April 2015 a partnership giving eligible U.S. American Express Card® Members the ability to tap to pay with the new Jawbone UP4™ fitness tracker anywhere American Express contactless payments are accepted in the U.S. This partnership and product launch marks the first time consumers can use a wearable fitness tracker with an embedded NFC chip for Amex payments, redefining what is possible with a 24/7 activity tracker. Source: http://about.americanexpress. com/news/pr/2015/amex-jawbone-to-launch-up4- fitness-wearable.aspx Industry: Financial Services, Health SNAPCHAT + SQUARE CASH Snapchash Chat app integrates P2P payments November 2014 saw Snapchat add a feature enabling users to send money via the mobile chat app. The Snapcash payments option is provided thanks to a partnership with Square Cash. To send cash, users need to add a debit card, details of the amount they wish to send, and then press the ‘Pay’ button for an instant transfer. Source: https://www.youtube.com/watch? v=kBwjxBmMszQ Industry: Financial Services, Telecoms SEAMLESS ECOSYSTEMS FLUIDITY & SHORTCUTS
  • 12. TREND: FLUIDITY & SHORTCUTS SANTIAGO FONTANARROSA VP of Technology - Mobile Studio at Globant “Collaboration, the key to success” There is no such thing as an application that "can do it all." If we try to reach the perfect solution - one that can help us with our daily tasks, from paying for coffee in the morning, to hailing a taxi to get to the office, to booking theatre tickets and making dinner reservations, we are setting ourselves up to fail." Time and money are required to create such an ecosystem to allow users to perform all necessary tasks, plus years of research and knowledge. It is simply not something that can be acquired and learned in just a few days. Here is where partnership came into play - "the whole is greater than the sum of its parts." In order to keep users engaged, two or more companies can join forces in order to provide a full user experience. By working together they can keep track of users actions and gather user info. This not only provides access into user preferences, but also provides insights on how the interaction between brands can lead to new partnerships and collaborations. PROFESSIONAL OPINION
  • 13. MINI FASHION BAR Hotel’s curated mini bar allows guests to borrow the latest apparel May 2015 saw Antwerp’s Hotel Banks unveil the Mini Fashion Bar, an initiative created in partnership with French fashion brand Pimkie. Guests can borrow any items from a curated range of Pimkie's latest collection for the duration of their stay at the hotel. The fashion brand is set to roll out the concept to hotels in European cities, including Paris, London, Berlin, and Milan. Via a QR code on the Mini Fashion Bar, guests can also scan a QR code that takes them to Pimkie’s website, allowing them to view the brand’s full collection. Source: http://minifashionbar.com/en Industry: Fashion, Travel RIO 2016 + CORREIOS + VISA + B2W Olympic and Paralympic games bring brands together to a large event The Rio 2016 Committee in May 2015 launched its online store to sell licensed products of the Olympic and Paralympic Games. On the website, users can find products related to the mascots of the games, Vinicius, and Tom. The online shop is operated by Digital B2W in Brazil, deliveries are made by Correios, official sponsor and logistics operator of the Rio 2016 Games. Anyone who lives in Rio de Janeiro can also shop at the physical store. The organizers hope to move one billion dollars of licensed products to the Olympics. There will be 150 official stores and 40,000 points of sale are expected. Source: http://exame.abril.com.br/marketing/noticias/rio- 2016-lanca-loja-online-com-produtos-das-olimpiadas Industry: Sports, Entertainment ZOOMI Mobile app allows Tunisians to report environmental problems Available to download in May 2015, Zoomi is a mobile app created by Tunisia’s Ministry of the Environment and Sustainable Development in partnership with mobile operator Ooredoo. Via the free app, people can report environmental problems in their area – whether that’s trash that needs clearing away or something more serious. Offered in French and Arabic versions, Zoomi allows users to take a photograph and add their comments before sending it directly to the relevant authorities along with location details. Source: https://itunes.apple.com/app/id997034742 Industry: Government & Public Sector SEAMLESS ECOSYSTEMS FLUIDITY & SHORTCUTS
  • 14. TAKE ACTION What partnerships would you create to reduce wait time?
  • 15. WHISKAS + INSTAGRAM Pet food brand offers photo device for cats Whiskas Australia unveils the Catstacam: a device designed to help people get closer to their pets, by allowing cats to take and post their own images to Instagram. Cats wear a small camera around their necks, with motion detector technology taking one image every 20 seconds which is then automatically posted to the animal’s own Instagram account. Each image is posted with the caption: “I took this photo so you can see the world through my eyes. If you notice any behaviour you’re curious about, simply ask a question using the hashtag #askwhiskas. You can see photos from other cats at #Catstacam. Source: https://www.youtube.com/watch?v=pWofshPDFMA STARBUCKS VISA GYROSCOPE AMERICAN EXPRESS ALIBABA ACTIVE BRANDS TOTAL PERSONALIZATION Ecosystems allow brands to deliver seamless tailored experiences by bridging customized products. VALUE FOR USERS Personalized experiences embrace users' desire to express and be recognized for their individual interests, personality, and identity through consumption. Connecting these solutions feeds their need relevant relationship with brands that 'get' them in every step of the way. VALUE FOR COMPANIES By partnering with others, brands can get a more complete understanding of who their users are and what they do, not just with a single service, but within a system of related services. Aggregating this data allows brands to provide more engaging solutions that increase conversion and loyalty. SEAMLESS ECOSYSTEMS
  • 16. In September 2014 high-fashion designer Tory Burch teamed up with wearable tech brand FitBit to create a line of chic jewelry pieces that can track an individual's fitness, monitoring steps, heart rate and health. These fitness bracelets and necklaces are marketed towards women with the hope that the FitBit items will feel less like fitness trackers and more like conventional pieces of jewelry. Source: http://www.trendhunter.com/trends/tory-burch Industry: Fashion KATE SPADE AND TRUE FIT Personalized fit and size Kate Spade New York and True Fit, a leading fit personalization service, announced a partnership to provide personalized fit and size recommendations for Kate Spade New York branded apparel and footwear on katespade.com. True Fit’s technology, powered by a global platform of fit data and consumer feedback from millions of consumers and the technical design details from the world’s top apparel and footwear brands, enables the company’s customers to shop the brand’s flagship site with increased confidence about fit. Source: http://www.businesswire. com/news/home/20150527005278/en/kate- spade-york-True-Fit-Announce-Partnership#. VXijM89Vikp Industry: Fashion WAY Personal skincare companion Way is a compact device designed to fit in the user's bag or pocket, incorporating a range of sensors to provide personalized skincare advice. That data is combined with pollution and weather reports, linking to a smartphone app (iOS and Android) to provide personalized advice. During use, the app will pop up with notifications, making recommendations such as applying moisturizer when humidity is low or putting on sunscreen when the UV index is high. It will also suggest particular skincare products based on the recorded stats, giving advice on the best way to apply them. Source: http://www.helloway.co/ Industry: Beauty & Personal Care SEAMLESS ECOSYSTEMS TOTAL PERSONALIZATION TORY BURCH FITBIT BRACELET High Fashion wearable
  • 17. TREND: SEAMLESS ECOSYSTEMS ESTEBAN ABAIT Technical Director at Consumer Experience Studio in Globant “Intelligent products will understand user’s emotions.” Personalization of the User Interface (UI) has been previously achieved by means of Adaptive Content, and Adaptive Navigation. Adaptive Content tailors the content to be presented to meet user's needs and habits. Examples, are Amazon presenting products based on search history and the wish list. Or Netflix, recommending a movie based on the user watching history. Adaptive Navigation, on the other hand, improves the user interface interactions by changing the paths to information or tasks. For instance, Microsoft Word 2000 had an adaptive menu which would hide infrequently used items and show frequently ones at the top of the menu. With the advent of mobile, IoT, and wearable devices, and an increasing use of social networks, there is an ever growing amount of data related to how users interact among each other, and with its own devices and applications. This new type of data has spawned new fields of research aiming at identify personality types, mood, sleep, and stress level, among other user factors. New cloud-based services have been created to leverage that type of data, and provide insights on users emotions and personality. For instance, IBM's Watson Personality Insights service can infer cognitive and social characteristics from communications that the user makes available in social networks. Intelligent User Interfaces, built upon this new type of user information, will engage with the user by not only tailoring content or interface elements, they will also understand user's personality, emotion, and other social factors to improve the conversation in a natural, empathetic way. They will blur the distinction between physical and virtual worlds even more. PROFESSIONAL OPINION
  • 18. While the embedding feature isn’t totally new, it’s interesting to see Discovery choose to partner with Meerkat, rather than Twitter’s Periscope service, to deliver Shark Week content. One of the reasons is likely the particular feature set offered up by Meerkat. New user numbers for the live- streaming service are slowing as time progresses and the initial fanfare dies down, but Meerkat’s founder Ben Rubin said on Twitter recently that ‘core’ users are generating more use than ever before, showing ongoing engagement. Source: http://tnw.to/g4wPy Industry: Media & Entertainment NEST + MERCEDES BENZ Automaker announces in-car integration with Nest In June 2014, Mercedes-Benz announced in-car compatibility with Nest. Drivers can control heat settings and adjust the temperature of their home using a Nest app integrated into vehicle dashboards. Via GPS tracking and pre-selected functions, the app automatically switches the heating or air conditioning on when the driver is 30 minutes from home. Source: http://nest.drivestyleapp.com/ Industry: Automotive CHOCOJET D Printing Arrives With Hershey Stamp of Approval Chocoholics no longer need to head to the nearest deli or wait for the next batch of groceries to be delivered: Now they can just sit back and press a button to get their fix.3D Systems (in partnership with Hershey) is enticing show-goers with demonstrations (watch below) of the CocoJet and ChefJet Pro printers, with the promise that consumers can print and consume chocolate and other edible creations in their own homes. Source: http://brandchannel. com/2015/01/07/ces-2015-3d-printing-arrives- with-hershey-stamp-of-approval/ Industry: Food & Beverage SEAMLESS ECOSYSTEMS TOTAL PERSONALIZATION DISCOVERY + MEERKAT Discovery links up with Meerkat for live video streams during Shark Week
  • 19. TAKE ACTION What if you would create new partnerships to create a personalized experience that will set you aside from your competitors?
  • 20. UBER + STARWOOD Uber unveils members’ partnership with hotels chain February 2015 saw US-based hotel chain Starwood announce a service in which members receive one Starwood point for every USD spent on Uber. Members can start collecting Starwood points after syncing an SPG account with their Uber account, and spending one night at any Starwood hotel. Starwood celebrated the partnership by giving participating users in five selected cities the chance to win 15,000 Starwood points. Source: https://www.spgpromos.com/uber/ AMAZON EDX SOUTHWEST APPLE FACEBOOK ACTIVE BRANDS WALMART UBER RYANAIR TAM VIRGIN SEARS AMAZON ACTIVE BRANDS TARGETED DISCOUNTS & PERKS Working with other partners allows companies to offer new and meaningful perks in order to attract users. VALUE FOR USERS Customers can take advantage of customized discounts and fringe benefits offered by joint brands that take care of the moments of in- between moments. In this way, users gets a better overall value-for-money offering linked to a better the brand experience. VALUE FOR COMPANIES It is proven that scarcity is a proven psychological trigger that can make UX design persuasive. By working with others, companies can create love-in value by offering extras to cover and transform low engagement moments, increase cross, and up- sales in order to avoid conversion abandonment. SEAMLESS ECOSYSTEMS
  • 21. EASY TAXI + TAM Easy taxi and TAM share your taxi ride Since December 2014, the taxi app Easy Taxi, in partnership with airline company TAM is giving 50% discounts on taxi rides to/from the airport. Users must purchase the ticket at TAM and call/pay the ride with the app. Source: http://promo.easytaxi.com/br/tam/ Industry: Travel & Transport BEAMANDGO + ZAP GROUP Online remittance service partners with discounts company In March 2015, Philippine-based remittance service BeamAndGo partnered with the Zap Group to allow customers to gain Zap loyalty points for every BeamAndGo purchase. After paying a USD 1.95 service fee, expat Filipinos can buy online gift certificates for groceries, supplies, and prescription medicines from BeamAndGo for recipients in the Philippines. The certificates can be retrieved at associated stores using an SMS code. Customers receive five Zap points for every PHP 1,000 spent, and points can be exchanged for discounts at stores and restaurants. Source: https://beamandgo.wordpress.com/ Industry: Financial services JOHN HANCOCK + VITALITY + FITBIT New Approach to Life Insurance That Rewards Customers for Healthy Living Developed through an exclusive, first-ever U.S. life insurance partnership with Vitality, new life insurance solution provides policyholders with industry-leading financial protection, as well as opportunities to significantly save on their annual premiums and earn valuable rewards and discounts for taking steps to improve their health. Policyholders receive personalized health goals and can easily log their activities using online and automated tools, which are integrated with personal health technology. In fact, John Hancock is giving every new policyholder a free Fitbit® as one easy way to track their progress. Source: http://www.thevitalitygroup.com/john- hancock-enters-exclusive-partnership-with-vitality/ Industry: Health Insurance SEAMLESS ECOSYSTEMS TARGETED DISCOUNTS & PERKS
  • 22. GOOGLE + WAZE Google-owned mapping service Waze has started a carpooling trial in Tel Aviv, Israel The service, called RideWith, will charge a small fee for passengers who pay fellow drivers for a lift to or from work. Unsurprisingly, it’ll use Waze’s mapping app for navigation. In theory, it should learn which routes people most frequently take to get to or from work and pair them up with other users who tend to favor the same routes. It’s just a trial for now, with no suggestion of imminent launches in other countries, and drivers are blocked from offering more than two rides per day. That means they can’t earn a salary from the service, unlike with car services like Uber. Source: http://tinyurl.com/pqtlxl7 Industry: Travel & Transport ALIBABA + ALIPASS Alibaba introduces ticket and voucher management app In July 2014, e-payment app Aplipay Wallet introduced Alipass: a new feature that allows users to store and manage e-tickets, vouchers and coupons. Similar to Apple’s Passbook, the update functions across partner merchants and apps that support Alipay. Aplipay is owned by Chinese e- commerce service Alibaba. Source: http://www.weibo.com/1891502860/BeztQq1Ke? mod=weibotime Industry: Retail LYFT The ride hailing company is giving frequent passengers special treats. Lyft, the ride-hailing service that once used a kooky pink mustache as its corporate emblem, is getting even more festive — literally. The San Francisco company is rolling out Lyft Nation, a club for the top 10% of its passengers in each city that includes secret parties and exclusive partnerships. Lyft passengers who made the cut have received emails announcing the new program, along with a personalized summary about their use of the service like the date they first took a Lyft ride and the number of miles they’ ve been taxied around town. Source: http://fortune.com/2015/07/02/lyft- parties-top-customers/ Industry: Travel & Transport SEAMLESS ECOSYSTEMS TARGETED DISCOUNTS & PERKS
  • 23. TAKE ACTION What if you could uncover the ecosystems' hooks hidden in your users' customer journey in order to decrease drop-offs?
  • 24. The Magnum Effect aroma was incorporated into the wrap using oNotes, a system which integrates scent into apparel. Combined with the colors and silky texture of the fabric, the wrap was designed to reproduce the sensuous experience of a Magnum ice cream bar. Source: http://prn.to/1zqytgi DORITOS GOOGLE NIKE FIAT GUCCI GIVENCHY MAGNUM ICE CREAM + BCBGMAXAZRIA Perfumed wrap inspired by ice cream brand ACTIVE BRANDS CO-CREATED OFFERS Brands will go beyond connecting individual products and services and into a full creative partnership that results in a one of a kind offering. VALUE FOR USERS They want innovative products, services, and experiences. This is harder and harder to find in our crowded marketplaces, so more and more brands are collaborating to create real breakthroughs. Co- making is on the rise, and it’s very positive for brands and their audiences. VALUE FOR COMPANIES They will team up to jointly devise unique offerings that result from co-creation. The process is empowered by the creative blending of each brand´s distinct core and strong expertise. SEAMLESS ECOSYSTEMS
  • 25. Ephemera Perfume line is inspired by conceptual soundscapes Inspired by conceptual soundscapes, Ephemera is a perfume range from the Poland-based Unsound Festival, created in partnership with perfumer Geza Schoen and music collective Kode9. The fragrances were officially launched at the Tromsø Center For Contemporary Art in Norway in October 2014, alongside an interactive art installation conceived by the participating musicians. Priced at 80 EUR, each perfume has an accompanying soundtrack, which can be accessed online. Source: http://ephemera.pl/ Industry: Beauty & Personal Care L’Atelier Givenchy Hotel bar creates cocktail collection based on luxury perfumes London hotel Café Royal partnered with Parfums Givenchy to launch a series of seven cocktails mirroring the color, personality, and taste of the L’ Atelier de Givenchy luxury perfume collection. The Atelier Collection of Cocktails was available exclusively at Café Royal’s Green Bar, priced from 13 GBP. Source: http://www.hotelcaferoyal.com/restaurants-and- bars/green-bar/ Industry: Beauty & Personal Care Luxury Travel Green Beer Fiber Bottle Brewery unveils biodegradeable wood-fiber beer bottle In January 2015, Danish brewery Carlsberg unveiled a partnership with packaging firm ecoXpac to create a biodegradable wood-fiber beer bottle. The Green Fibre Bottle is made from sustainably-sourced wood-fiber, and designed to ensure sustainable delivery of liquids in the future. Source: http://www.carlsberggroup. com/investor/news/Pages/CarlsbergandPartnerst oDevelopBiodegradableWood-FiberBottle.aspx#. VZq5ZflViko Industry: Food & Beverage EMERGING EXPERIENCES CO-CREATED OFFERS
  • 26. TREND: SEAMLESS ECOSYSTEMS "Customers don't need your marketing experts to have mind-reading skills. They just need to be heard." The cookies on our devices, the information we share, the posts we like, all of it can be (and sometimes already is) read. In our online interactions, we open our lives as books, in exchange for building relationships with brands, being better assisted on e-commerce, getting suggestions on what content we should consume next. This is why we should crown a new internet king: Context. It means if we are able to read the signals the user is sending us with each interaction he or she makes, we will be right on their side as they tells us what has changed in their life or what they need right now. However, we face a great challenge: "The User" in this book we are trying to read, has some missing paragraphs and chapters. Each time the user interacts on some domain to which you do not have access, some information is lost. That is why companies are joining efforts, completing those missing chunks of information to develop the so-called Seamless Ecosystem, where they can centralize user knowledge and combine it with technology to provide a rich and customized experience. Who better to tell you what the customer needs than the customers themselves? PROFESSIONAL OPINION ANDRE MARTIN LORENZ FILHO Digital Marketing Specialist of the Digital Content Studio at Globant.
  • 27. Feel Good To Be You Artist collaborates with soda brand on World Book Day stunt On World Book Day in March 2015, 7up partnered with Argentina-based artist Raul Lemesoff as part of the soda brand’s ‘Feel Good To Be You’ campaign. Lemesoff toured Buenos Aires in his 1979 Ford Falcon distributing free books to pedestrians and passers-by. A video clip of the stunt was hosted on the brand’s website. Source: http://www.7up.com.ar/web.php Industry: Food & Beverage DC Superhero Girls Toy brand unveils superhero products for girls In April 2015, Mattel announced that it was joining forces with DC Entertainment and Warner Bros. for the global launch of DC Super Hero Girls (a range of action figure toys aimed at pre-teen girls). The initial launch featured an immersive digital experience and online content, followed by TV shows, toys, and apparel. DC Super Hero Girls also comprises a portfolio of novels from Random House Books for Young Readers, as well as themed LEGO building kits. Source: http://www.dccomics.com/blog/2015/04/22/wb- and-dc-entertainment-in-partnership-with-mattel- launch-dc-super-hero-girls Industry: Media & Entertainment Salted Caramel Brownie Brown Ale Ice-cream flavored craft beer combats climate change In April 2015, Ben & Jerry’s announced a partnership with New Belgium Brewing to create a Salted Caramel Brownie Brown Ale. The 6.3% ABV craft beer will be available from fall 2015, with proceeds of the partnership going to help the Protect Our Winters campaign to combat climate change. Source: http://www.newbelgium.com/beer/detail. aspx?id=fbd1bebe-fa28-48b4-aa14-c56a4b616a47 Industry: Food & Beverage EMERGING EXPERIENCES CO-CREATED OFFERS
  • 28. TAKE ACTION What if you could partner with a brand you love in order to create a completely new offering to your shared audience?
  • 29. EMERGING CONSUMERS PROFILES Meeting new consumers and how they expect to interact with brands
  • 30. EMERGING CONSUMER PROFILES Meet the Time Savvy Consumers will never stop embracing time-saving products, services, and experiences that simplify their lives. Consumers live busy lives. Naturally, many are happy to spend some money on anything that makes things a bit faster, hassle- free, and easier, whether it’s new formats, bundled products or innovative models. In fact, for many consumers, convenience is a prerequisite, a hygiene factor if you will. The ‘trend’ may feel tired, but the innovations are not. Brands that give people their most valuable commodity – time – will be showered with sales. For Time Savvy there are endless opportunities to make consumers’ lives less stressful and more enjoyable. Try adding ‘convenience’ into the mix when next brainstorming new directions. Think marketing as a service; think simple (or alternatively, multifunctional); think integrated; think about pain points and their solutions. FAST-MOVING ALWAYS BUSY EXIGENT EFFICIENT CONNECTED OVERWHELMED ATTITUDE CONVENIENCE NOVELTY INTELLIGENT OFFERS EFFORTLESS HELPFULL SEAMLESS BRAND DESIRES GOBEAUTY + WECHAT Beauty services bookable via WeChat In May 2015, South Africa-based mobile app GoBeauty launched on WeChat. Via the move, customers can automatically book services for free in real-time using the mobile chat app. Once users have added GoBeautySA to their WeChat contacts, they can book services such hairdressing, manicures and spa treatments. Source: http://ventureburn.com/2015/04/wechat- launch-gobeauty/ "Most times, in terms of services, I’d rather pay more to wait less. I’d rather send an email or get the company to call me back when they have a solution." Kate, 31
  • 32. MEDIA Industry Updates The following examples have been drawn from around the world. This selection of products, services, and marketing campaigns from established brands and new startups will be sure to inspire your strategic thinking.
  • 33. SNAPCHAT Social messaging app introduces time- sensitive geofilters In April 2015, at the Coachella Music Festival in California, Snapchat introduced dynamic geofilters that changed throughout the day, available only for the duration of specific events. There was not an extra charge for the unique filters, which were made available for every music set throughout the festival. Users were able to pin their images to transient times and events, highlighting the unique quality of their experience at the event. Source: https://www.snapchat.com/ Related trends: Local Love, Ephemeral CELLPHONE CASE Features evolving satellite-captured images In May 2015, Google launched Editions, a series of creative collaborations resulting in limited edition cases for Android cellphones. The special Skrillex Live case can be connected with a cellphone to give users access to exclusive Skrillex content and an accompanying wallpaper which updates over the day to show daytime and nighttime Google Earth images. Google and Skrillex also launched a custom- designed balloon satellite named after Skrillex’s dog to capture the Google Earth images. Source: http://officialandroid.blogspot.co. uk/2015/05/the-limited-edition-skrillex- live-case.html Related trends: Joining, Fuzzynomics TINY FILM FESTIVAL Toy company creates movie based on kids’ ideas In March 2015, LEGO Duplo UK partnered with Disney to host the Tiny Film Festival, an event celebrating kids’ creativity. Over a six-week period, one child was chosen each week to have their animated movie idea created by Disney using LEGO Duplo bricks. Kids could take part in the competition by submitting their idea via the Tiny Film Festival website, with the 15- second stop-motion movies consequently being premiered on Facebook. Source :https://tinyfilm.lego.com/ Related trends: Fuzzynomics NEW CASES MEDIA
  • 34. MICO Headphone detect user’s mood and play music accordingly Developed by Japanese product design brand Neurowear and unveiled in March 2013, the Mico headset consists of headphones and an EEG reader that rests on the wearer’s forehead and senses neural activity. Brain signals allow the device to detect the user’s mood (such as sleepy, stressed or focused), which is shown on an LED earpiece display. The headphones relay the information to a mobile running the Mico app and mood- appropriate music is selected from the database. Source: http://micobyneurowear.com/ Related trends: Betterment, Youniverse, Infolust THE AD FILTER Browser extension only shows award-winning ads Launched by British advertising organization D&AD in May 2015, The Ad Filter is a browser extension which blocks regular pre-roll ads. Available for Chrome and Firefox browsers, the free extension automatically replaces ads with D&AD award-winning clips from previous years. Source: https://www.dandad.org/en/ad- filter/ Related trends: Infolust JOHN MOOSE Band’s album can only be listened to the woods April 2015 saw John Moose release their debut album via a free mobile app. The Swedish band’s album can only be listened to in the woods – which evoke the music’s theme of a human connection with nature. The app uses a device’s GPS to detect whether people are located in the woods or not, and will only play the music in wooded areas. Source: http://johnmoosemusic.com/ Related trends: Status Seeker, Local Love NEW CASES MEDIA
  • 35. TELECOMS Industry Updates The following examples have been drawn from around the world. This selection of products, services, and marketing campaigns from established brands and new startups will be sure to inspire your strategic thinking.
  • 36. BLUE FREEDOM Gadgets charged via portable hydropower plant Surpassing its crowdfunding goal in March 2015, Blue Freedom is a USD 319 portable hydropower plant that provides enough energy to charge gadgets such as cellphones or tablets. The US- designed device can be placed into any source of running water, and after one hour of its micro turbine spinning, it will have produced enough energy to power a smartphone for up to ten hours. Devices can be charged directly from the Blue Freedom plant with a micro-USB cable Source: http://blue-freedom.net/ Related trends: Better Business SESANE Touch-free smartphone system is designed for the disabled Successfully funded on Indiegogo in January 2015, Sesame provides touch- free access for the Google Nexus Phone. Developed in Israel, the smartphone software allows users to carry out a range of functions, including making phone calls and playing games via gesture or voice control. Sold pre- installed on the handset for USD 700, the operating system was developed to aid people with disabilities and is capable of recognizing small head movements Source: http://sesame-enable.com/ Related trends: Helpful, Ubitech INKCASE I6 Cellphone case turns iPhone into e-readers March 2015 saw Singapore-based technology firm Oaxis announce the inkCase i6: a 4.2mm iPhone 6 case with a low-power e-ink display on the reverse. The e-ink display connects to the iPhone via Bluetooth and can display notifications without the need to switch on the display, providing a more pleasurable reading experience free from backlight or glare. The case features an integrated USB- charging battery system. Source: http://v4.oaxis.com/?page_id=517 Related trends: Helpful, Better Business, Ubitech NEW CASES TELECOMS
  • 37. SNAPI Selfie app functions via gesture control Available to download from March 2015, Snapi is a touch-free selfie app. Created by Israel-based EyeSight Technologies, the free mobile app allows people to take self-portraits using gesture control. Once users have opened the app and set up their image, they then raise an open palm to the camera. Closing their hand into a fist starts a timer, and once this has counted down, Snapi automatically takes the selfie. The app also autofocuses, and includes a sound signal. Source: https://play.google. com/store/apps/details?id=com. eyesight.app.camera&hl=en Related trends: Status Seekers, Youniverse, Helpfull, Ubitech PROJECT JACQUARD Fabric project integrates wearable technology control into jeans Project Jacquard is a partnership between Levi Strauss and Google, focusing on creating apparel from fabrics with touchscreen capabilities. The project’s aim is to allow wearers to control their cellphone via gestures made on the woven fabric of their apparel. Swipes or taps are mapped to cellphone functionality, allowing wearers to carry out actions such as silencing calls and controlling music, as well as altering cellphone settings and apps. Both companies committed to manufacturing and integrating Project Jacquard technology during 2016. Source: https://www.youtube.com/watch? v=qObSFfdfe7I&feature=youtu.be Related trends: Helpfull, Ubitech, Fuzzynomics TRAY TYPER Paper-thin food tray functions as a wireless keyboard In Q2 2105, KFC unveiled the Tray Typer, a paper tray which functions as a wireless keyboard when paired with a cellphone. Designed to allow diners to use their cellphone hands-free – and avoid getting the screen dirty while eating – the trays were handed out for free at the opening of new KFC restaurants. To use the ultra-thin rechargeable keyboard, diners simply connect their cellphone via Bluetooth. Source: https://vimeo.com/126814985 Related trends: Playsumers, Helpfull, Human Brands, Ubitech NEW CASES TELECOMS
  • 38. BANKING & FINANCE Industry Updates The following examples have been drawn from around the world. This selection of products, services, and marketing campaigns from established brands and new startups will be sure to inspire your strategic thinking.
  • 39. NEW CASES Swyp Electric Wallet Electric wallet holds up to 25 bank cards January 2015 saw US-based SWYP announce pre-ordering for its electric wallet, which allows users to sync credit, debit, gift, and loyalty cards to one mobile wallet that can be used at any card terminal. Up to 25 cards can be encrypted into SWYP, which locks automatically if separated from its synced smartphone by more than six feet. Source: https://www.swypcard.com/ Related Trend: Youniverse, Helpful, Ubitech Icici Bank Bank offers secure authentication via voice recognition From April 2015, ICICI Bank customers can carry out transactions over the telephone via voice authentication. Customers need to call from a registered cellphone number, and then within ten seconds, the server will authenticate their identity by matching a voice sample with the India-based bank’s database. Source: http://www.icicibank. com/aboutus/article.page? identifier=news-icici-bank-introduces- voice-recognition-for-biometric- authentication-20152505124050634 Related Trends: Ephemeral, Helpful, Human Brands, Ubitech Glassjar Mobile Group Payment The best way to collect money from a group of friends March 2015 saw the US launch of Glassjar, a free app that aims to simplify group payments. The New Zealand-created mobile app helps friends split bills and lets people create a group to collect money from so they can pay together. Glassjar is powered by Venmo and all transactions are instant and free. Source: https://glassjar.co/ Related Trend: Ephemeral,Helpful, Infolust FINANCIAL INDUSTRY
  • 40. NEW CASES Chillr Banking app transfers cash based on location In March 2015, HDFC Bank launched a mobile app, Chillr, to enable account holders to transfer money instantly to cellphone contacts anywhere in India, 24 hours a day. Customers can also use the ‘Near Me’ option to send money to Chillr app users in their vicinity without sharing mobile numbers. Source: http://www.hdfcbank. com/htdocs/common/MobileBanking/ch illr-app/index.htm Related Trend: Helpful, Ubitech In April 2015, Danish investment firm Saxo Bank announced it would begin live- streaming trading ideas to its retail clients via Twitter. The #SaxoStrats service is available on Twitter and via Persicope (Twitter’s live-streaming app), and includes trading ideas from the bank’ s resident experts. Source: http://www.saxobank.com/ Related Trends: Ephemeral, Human Brands, Infolust Bitseeds Environmental foundation raises funds via cryptocurrency Launched in the US during April 2015, BitSeeds is a digital currency created by the Rainforest Foundation. The nonprofit’s currency is designed to support global forest protection initiatives. 100 coins were pre-mined and set aside in a wallet generating quarterly interest, which benefits the Rainforest Foundation. A total of 1 billion BitSeeds are set to be mined over the cryptocurrency’s lifetime. Source: http://bitseeds.org/ Related Trend: Helpful, Better Business, Ubitech FINANCIAL INDUSTRY Saxo Bank Bank live-streams trading ideas via Twitter
  • 41. The following examples have been drawn from around the world. This selection of products, services, and marketing campaigns from established brands and new startups will be sure to inspire your strategic thinking. RETAIL Industry Updates
  • 42. NEW CASES Tira-vez Supermarket app saves shoppers from waiting in line Launched in March 2015, Tira-vez Continente (meaning “Take-time”) is a free mobile app that lets supermarket shoppers know where they are in line. Those visiting Continente supermarkets in Portugal can use the app to wait in line for the various counters, such as the delicatessen, bakery, or fishmonger. The app will automatically keep them updated as to where they are in the line and when it is their time to be served. Source: http://www.continente.pt/pt- pt/public/Pages/homepage.aspx Related Trend: Ephemeral, Helpful, Infolust Amazon Kiranow Amazon launches hyperlocal grocery delivery service March 2015 saw Amazon launch KiranaNow in Bangalore. Via this service, customers can order products from neighborhood stores – called ‘kirana’ – for delivery within two to four hours. The hyperlocal service is available on mobile only, and allows shoppers to find stores near them that have uploaded their product inventory to Amazon. Groceries are then delivered via the detailer’s logistics network or by the store’s own staff. Source: http://www.amazon. in/l/5756143031/ref=mh_everyday_essentials_addr ess_widget Related Trends: Ephemeral, Helpful, Remapped Magic On-demand SMS service supplies anything customers need Launched in the US during February 2015, Magic is a company supplying a variety of services via SMS. People simply send an SMS to Magic with their request, which could be anything from food delivery or home repair to reserving a restaurant or booking flights. Once they’ve sent their request, customers receive a price quote for the services required and if they confirm, they are sent a 128-bit encrypted HTTPS link asking them to enter credit card information or pay via Bitcoin. Source: http://www.getmagicnow.com/ Related Trend: Ephemeral, Helpful RETAIL
  • 43. NEW CASES Boooodl Smart shopping app alerts users when wanted items are nearby Launched in Sydney in April 2015, the Booodl app allows people to create smart shopping lists, and notifies shoppers when items on their list is available at nearby stores. Via the free mobile app, shoppers can send an SMS to local retailers asking specific product questions, with replies sent within five minutes. Purchases can be made in-app, and an integrated Uber function allows shoppers to order taxis to stores. Source: https://www.booodl.com/ Related Trend: Local Love, Helpful, Infolust MikMak Mobile app features quirky shopping infomercials Beta-launched in the US during Q1 2015, MikMak is a free mobile app allowing customers to shop products via short, 30- second infomercials. The humorous videos feature items such as beauty products, accessories, and homewares, with a limited number available to buy. New videos are added to MikMak every evening, and all featured products cost under USD 100. Source: https://www.mikmak.tv/ Related Trends: Ephemeral, Helpful The traceable coat hanger Traceable coat hanger challenges fashion brands to be more transparent In April 2015, sustainable Dutch fashion brand Nukuhiva launched the traceable coat hanger as part of a campaign to challenge major fashion labels to be transparent about how and where their garments are made. On the wooden coat hanger are printed the coordinates of exactly where it was made, from what type of wood, and when the tree used was cut down. The promotional hangers were sent to influential editors, journalists and bloggers. Source: http://nukuhiva.nl/coathanger/ Related Trend: Infolust RETAIL
  • 44. TRAVEL & TRANSPORT Industry Updates The following examples have been drawn from around the world. This selection of products, services, and marketing campaigns from established brands and new startups will be sure to inspire your strategic thinking.
  • 45. NEW CASES One world observatory The latest in gesture-based technology for an interactive concierge. One hundred stories above the city skyline, One World Observatory is the newest tourist attraction of NYC . City Pulse, from media designers Local Projects, helps guests to connect with the landmarks and neighbourhoods they observe from above. At City Pulse, ‘global ambassadors’ are stationed under a ring of HD video monitors fitted with gesture recognition technology. Source: https://www.lsnglobal. com/seed/article/17681/point-and-look Related trends: Internet of better things Nimber Social delivery service utilizes existing travel to transport goods In April 2015, Norway-based Nimber introduced its social delivery service into the UK. The service, which the company estimates has helped cut carbon emissions by 198.24 tons, is free to join, and allows items of any size to be transported between members as part of trips they would be taking anyway. The system works by matching up those who need items to be delivered with people traveling to that location. Source: https://www.nimber.com/ Related trends: Joyning, Fuzzynomics Lopeca Discover places. Live from local people’s camera Beta-launched in Turkey during March 2015, Lopeca is a website allowing people to act as online tour guides via their cellphone. Based on a peer-to-peer model, local residents are paid to be tour guides for an area of the city they are familiar with. Users are connected to local residents via the Lopeca website, who then guide visitors around the area via video chat. Source: http://www.lopeca.com/ Related Trend: Local love, Ephemeral, Joyning, Fuzzynomics, Remapped TRAVEL
  • 46. NEW CASES Thalys Interactive billboards capture the sounds of the city In May 2015, Thalys unveiled interactive audio billboards in Paris, Amsterdam and Brussels. Designed to promote railroad intercity services, the European train operator’s billboards each featured a map of one of the cities, and over 1,000 audio clips recorded in each location. Passers-by could plug their headphones into one of the audio jacks to heard the sounds of the cities – such as pigeons in Paris, fries cooking in Brussels or bicycle bells in Amsterdam. Source: https://www.youtube.com/watch? v=ltcNSZu0nZc Related trends: Local love, Ephemeral. inforlust Grabbike On-demand booking app expands to motorcycle taxis May 2015 saw GrabTaxi announce GrabBike: a service allowing people to book motorcycle taxis through the Malaysia-based taxi booking app. Via the service, customers can access driver information – such as a vehicle registration number and a profile photo – and track the bike’s location in real- time. GrabBike was initially launched in Jakarta, following a successful pilot in two Vietnamese cities. Source: http://grabtaxi.com/jakarta- indonesia/nge-bike-gratis-pake-grabbike/ . Related trends:Remapped Tripbook Smiles On-demand booking app expands to motorcycle taxis In April 2015, Smiles (Brazil-based Gol Airline’s frequent flyer program) launched Trip Book: a free app adapting stories to suit the reader’s location. The app’s GPS identifies the city the reader is in (Rio de Janeiro, Buenos Aires, New York, Paris, Rome or Lisbon) and amends the story accordingly. If the reader travels to a new destination during the course of reading the novel, the story evolves to reflect their route. All the stories were written by the Brazilian author Marcelo Rubens Paiva. Source: http://www.tripbooksmiles.com.br Related Trend:Local love, Human Brands TRAVEL
  • 47. HEALTH Industry Updates The following examples have been drawn from around the world. This selection of products, services, and marketing campaigns from established brands and new startups will be sure to inspire your strategic thinking.
  • 48. NEW CASES HEALTH Neulasta Delivery Kit On-body injector treats chemo patients at home The app records sleep patterns, exercise and social interactions, and adjusts life expectancy accordingly. For example, if a wearer only sleeps 5 hours a night (rather than the recommended 8) 26 minutes are removed, whereas completing a 30 minute workout adds 36 minutes. Source: http://www.thelifeclockapp. com Related Trends: Betterment, Infolust, Youniverse, Human Brands After chemotherapy, clinicians fill and activate the injector with pegfilgrastim, and apply it to patient. It automatically activates the next day, providing the patient with the medicine they need without requiring a return to hospital for the shot. Source: http://www.neulasta. com/on-body-injector.html Related Trend: Helpfull, Ephemeral Maven Telemedicine app provides information and teleconsultation for women LifeClock Apple Watch app adjusts life expectancy based on individual habits Positioned as a digital clinic, the app offers video consultations with healthcare professionals (medical doctors, lactation consultants, etc), and appointment duration ranging from 10 minutes to 1 hour. Source: http://www.mavenclinic.com Related Trends: Helpfull, Post demographic, Infolust
  • 49. NEW CASES HEALTH Zami Stool Sensory stool & app promote active sitting and better posture Zami Life’s smart stool has pressure sensors in its legs that transmit information to the companion mobile app via Bluetooth, providing feedback about posture and daily sitting habits. It encourages active sitting and healthy posture. Source: http://www.zamilife.com/ Related Trend: Ubitech, Betterment BitBite Wearable device helps people change their eating habits The virtual trip to an amusement park improved children’s mood and mindset during hospital stay, raising their spirits and aiding return to good health. It was well received by kids and parents. Source: http://bit.ly/1B7J3cV Related Trends: Better business, Human Brands, Playsumers Device fits into the ear and listens to when and how users eat, registering what they are eating if they say the food out loud. A connected app shows a nutrition diary, calorie intake and infographics of eating habits. Source: http://www.thebitbite.com/ Related Trends: Ephemeral, InfoLust, Betterment eMotion Project Samsumg´s Gear VR takes kids in hospital on a trip to Movieland
  • 51. METRICS Share of web traffic by device Based on each device's share of total web pages served Source: StatCounter, 2015. SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS 62% YEAR ON YEAR ↓13% SHARE OF WEB PAGE VIEWS: MOBILE PHONES 31% YEAR ON YEAR ↑39% SHARE OF WEB PAGE VIEWS: TABLETS 7% YEAR ON YEAR ↓17% SHARE OF WEB PAGE VIEWS: OTHER DEVICES 0.1% YEAR ON YEAR ↑18%
  • 52. METRICS Social Networks: Active User Members Based on accounts that logged at least once in the most recent 30 days report periods. Data listed here is in the millions. Source: GSMA Intelligence, 2015. Wikipedia for population data. 98% 77% 79% 119% 139% 125% 126% 101% 124% 91% 112% 109% EASTASIA SOUTH ASIA AFRICA SOUTHERN AFRICA EASTERN EUROPE WESTERN EUROPE SOUTH AMERIC A NORTH AMERICA MIDDLE EAST CENTRAL AMERICA CENTRAL ASIA OCEANICA 1565 1296 900 744 583 521 519 358 294 191 76 42 Mobile Connections, in millions. Chat Applications
  • 53. METRICS Social Networks: Active User Members Based on accounts that logged in at least once in the most recent 30 days report periods. Data listed in the millions. Source: GSMA Intelligence, 2015. Wikipedia for population data. TOTAL NUMBER OF MOBILE SUBSCRIPTIONS 7.1B # MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION 99% PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID 80% PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G&4G) 42% PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID 24%
  • 54. METRICS Mobile Broadband: Active 3G & 4G mobile connections. Compared to total active mobile connections per region. Source: InternetLivesStats 2015, InternetWorldStats 2015. Wikipedia for population data. 85% NORTH AMERICA 31% CENTRAL AMERICA 57% SOUTH AMERICA 16% AFRICA 85% WEST EUROPE 53% EAST EUROPE 21% CENTRAL ASIA 34% MIDDLE EAST EAST ASIA53% SOUTH ASIA 8% 48% SOUTHEAST ASIA OCEANIA 84% GLOBAL AVERAGE 38%
  • 55. METRICS Primary marketing channel used by US small-business owners to focus their marketing efforts to millennials, April 2015 Based on total amount of respondents Social Media Website or Blog Email Paid Online Ads Email Others Source: Manta, "Marketing to Millennials", June 23, 2015. - www.emarketer.com.
  • 56. METRICS Internet Data in Numbers 660 Accounts Created 342000 Tweets 138840 Video Hours Watched 120 Video Hours Uploaded 10920 User Searches 1388880 Minutes Used 347155 +1s 1395 Blog Posts 276480 Searches $96120 Ad Revenue 30 Reviews 2100 Check-ins 3060 Items Purchased $141540 Money Spent 74160 App Downloads 38040 App Downloads 3131760 Likes 3298560 Posts 360GB of Data 1111140 Likes 60000 Comments 41640 Uploads 204166680 Email Sent 694440 Files Saved 720 Accounts Created 13194420 Messages Sent 65 Posts 845 Comments 13780 Votes 27780 Posts 23160 Hours Watched 61230 Hours Watched 347725 Stories Viewed 486120 Messages Sent 14280 Pins AN AVERAGE AMOUNT OF 1353827 GB OF DATA WAS TRANSFERRED ON THE INTERNET PER MINUTE DURING Q2 2015 ACCESS THE LIVE FEED @ http://pennystocks.la/internet-in-real-time/
  • 57. Statements SURVEY AND STUDIES RESULTS IN A QUOTE
  • 58. of customers say that they intentionally browse online to buy products at stores, showing that integrating physical and digital demands are really important. PwC, February 2015. 70% STATEMENTS Retail
  • 59. of consumers spend more when their experience is personalized. GetElastic, February 2015. 48% STATEMENTS Personalization
  • 60. of consumers said the interaction they had with their favorite brands on social media has driven them to buy more. PwC, February 2015. STATEMENTS Brand 62%
  • 61. wearable devices sold, between tokens, smartwatches, and wristbands. 8 times more than 2014. CCS Insight, February 2015. 75million STATEMENTS Wearables
  • 62. of travelers use their smartphones to conduct research and make decisions about their activities and where to travel to. Think with Google, June 2015. 56% STATEMENTS Travel
  • 63. There is so much more you can do with these insights! We are a team of professional researchers, designers, and subject-matter experts that put insights into action. We create strategy reports and envision scenarios that help build your strategy for the future. Contact us at sentinel@globant.com and take the next step into a more insightful strategy.
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