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Youth Fashion - UK - December 2013
In order to compete in a changing young fashion landscape, clothing retailers need to do more to entice young
customers to part with their cash. Exciting stores, large fitting rooms, innovative websites, on-trend garments
and excusive collaborations with popular musicians and celebrities are among the factors that will help
retailers stand out from the crowd.
table Of Content

introduction

definitions
abbreviations

executive Summary

the Market
figure 1: Best- And Worst-case Forecast Spending On Clothing And Footwear By 15-24s, 2008-18
market Drivers
dwindling Youth Population
figure 2: Projected Changes In Numbers Of 15-24-year-olds In The Uk, 2008-13 And 2013-18
changes To Higher Education
youth Unemployment Remains High
young People Cut Back On Buying Clothes
figure 3: What Extra Money Is Spent On, By 16-24s, August 2012 And August 2013
companies, Brands And Innovation
retail Competitor Analysis
who’s Innovating?
the Consumer
primark Leads
figure 4: Retailers From Where Clothing Has Been Purchased In-store Or Online In The Last 12 Months, By
Age, September 2013
females And Older Youths Show The Most Caution
figure 5: Attitudes Towards Shopping For Clothes, By Age, September 2013
one In Seven Men Buy Fewer Branded Clothes
young Still Enjoy Visiting Stores
fashion Remains A Top Priority For 15-17-year-olds
Youth Fashion - UK - December 2013
three In 10 Buy Clothes Online Via Mobile Devices
figure 6: Attitudes Towards Buying Clothes Online, September 2013
a Quarter Buy More Online Than A Year Ago
websites With Catwalk Videos
what We Think

issues And Insights

young People Who Have Driven Fashion Spend Are Now Cutting Back
the Facts
the Implications
what Can Young Fashion Retailers Do To Compete In An Increasingly Challenging Youth Fashion Market?
the Facts
the Implications
the Store Environment Continues To Be Very Important For Young People
the Facts
the Implications
what Are The Online Opportunities In The Youth Fashion Sector?
facts
implications

trend Applications

trend: The Nouveau Poor
trend: Many Mes
mintel Futures: Access Anything, Anywhere

market Drivers

key Points
figure 7: All Students At Publicly Funded Higher Education Institutions, By Mode And Level Of Study,
2007/08-2011/12
declining Youth Population
figure 8: Projected Changes In Numbers Of 15-24-year-olds In The Uk, 2008-13 And 2013-18
unemployment
figure 9: Unemployment Rate For 16-24-year-olds, By Age, 2008-13
figure 10: Number Of Employed 16-24s In The Uk, November 2012-july 2013
Youth Fashion - UK - December 2013
a Quarter Of Under-25s Describe Their Finances As Tight (change To Sub-heading)
figure 11: How Respondents Describe Their Financial Situation, By 16-24s, August 2012 And August 2013
figure 12: What Extra Money Is Spent On, By 16-24s, August 2012 And August 2013
smartphone Owners
figure 13: Smartphone Owners And Using Smartphones To Access Internet, By Age, January 2013

strengths And Weaknesses In The Market

strengths
weaknesses

who’s Innovating?

key Points
improved Delivery And Collections
brand Extensions
value Ranges
focus On Fashion
new Technology
designer And Celebrity Collaborations

competitive Context

key Points
total Clothing And Footwear Market Outperforms Youth Market
figure 14: Spend On Clothing And Footwear By 15-24s And Total Spend On Clothing And Footwear,
2008-13

market Size And Forecast

key Points
youth Fashion Market Remains Flat In 2013
figure 15: Best- And Worst-case Forecast Spending On Clothing And Footwear By 15-24s, 2008-18
the Future
the Market Will Grow By 10% By 2018
Youth Fashion - UK - December 2013
figure 16: Estimated Expenditure On Clothing And Footwear By 15-24s, At Current Prices, 2008-18
factors Used In This Forecast

retail Competitor Analysis

key Points
figure 17: Turnover Of Selected Players In The Youth Fashion Market, 2010-13, Ranked By 2012 Revenues

space Allocation Summary

key Points
figure 18: Clothing Retailers, Detailed Space Allocation Estimates, Clothing Specialists, September 2013
figure 19: Womenswear Specialists, Detailed Space Allocation Estimates, September 2013
figure 20: Menswear Specialists, Detailed Space Allocation Estimates, September 2013

retail Product Mix

figure 21: Estimated Sales By Product, Primark, Tk Maxx, New Look, Zara, H&m, 2012-13
estimated Sales Densities
figure 22: Estimated Sales Density By Product, Primark, Tk Maxx, New Look, Zara, H&m, 2012/13
market Shares By Product
figure 23: Estimated Market Shares By Product, Primark, Tk Maxx, New Look, Zara, H&m, 2012/13

companies And Products

topshop/topman
figure 24: Key Financials Of Arcadia Group Limited, 2012 And 2013
h&m
figure 25: Key Financials For H&m (hennes & Mauritz), 2012 And 2013
new Look
figure 26: Key Financials For New Look Group Plc, 2012 And 2013
primark
figure 27: Key Financials For Primark Stores Limited, 2011 And 2012
river Island
figure 28: Key Financials For River Island Clothing Co. Limited, 2011 And 2012
Youth Fashion - UK - December 2013
asos
figure 29: Key Financials For Asos, 2011 And 2012
ones To Watch
boohoo
missguided
abercrombie & Fitch And Superdry

brand Communication And Promotion

key Points
adspend Rises In 2012 And Then Slows In 2013
figure 30: Main Monitored Media Advertising Expenditure On Fashion, 2009-13
h&m Spends The Most On Ad Campaigns
figure 31: Main Monitored Media Advertising Expenditure On Fashion, By Company, 2009-13
press And Outdoor Advertising Are Most Popular
figure 32: Main Monitored Media Advertising Expenditure On Fashion, By Media Type, 2009-13

the Consumer – Where Do 15-24s Shop For Clothes?

key Points
primark Leads
figure 33: Retailers From Which Clothing Has Been Purchased In-store Or Online In The Last 12 Months,
September 2013
topshop Attracts Younger Audience
new Look Draws Three Fifths Of Women
sports Stores Become Fashionable
a Quarter Buy Clothes From Supermarkets
retailers By Age Split
figure 34: Retailers From Where Clothing Has Been Purchased In-store Or Online In The Last 12 Months, By
Age, September 2013
in-store/online Breakdown
figure 35: Retailers From Which Clothing Has Been Purchased, By In-store Versus Online In The Last 12
Months, September 2013
buying Online
repertoire Of Stores Used
figure 36: Repertoire Of Retailers Shopped In-store In The Last 12 Months, September 2013
figure 37: Repertoire Of Retailers Shopped Online In The Last 12 Months, September 2013

Youth Fashion - UK - December 2013
the Consumer – 15-24s’ Attitudes Towards Clothes Shopping

key Points
figure 38: Attitudes Towards Shopping For Clothes, September 2013
females And Older Youths Show The Most Caution
men Are Spending More On Fashion Than Women
men Buy Fewer Branded Clothes
regional Divergences
young Still Enjoy Visiting Stores
attitudes By Age
figure 39: Attitudes Towards Shopping For Clothes, By Age, September 2013
fashion Remains A Top Priority For 15-17-year-olds
under-25s Buy Less, But Better Quality

the Consumer – Young People’s Attitudes Towards Buying Clothes Online

key Points
three In 10 Buy Clothes Online Via Mobile Devices
figure 40: Attitudes Towards Buying Clothes Online, September 2013
a Quarter Buy More Online Than A Year Ago
browsing Online Whilst Out Shopping
online Fashion Advice
websites With Catwalk Videos
social Media

appendix – Market Size And Forecast

figure 41: Best- And Worst-case Forecast Spending On Clothing And Footwear By 15-24s, 2013-18

appendix – The Consumer – Where Do 15-24s Shop For Clothes?

figure 42: Most Popular Retailers Shopped At In The Last 12 Months – In-store/online, By
Demographics, September 2013
figure 43: Next Most Popular Retailers Shopped At In The Last 12 Months – In-store/online, By
Demographics, September 2013
figure 44: Other Retailers Shopped At In The Last 12 Months – In-store/online, By Demographics,
Youth Fashion - UK - December 2013
September 2013
figure 45: Least Popular Retailers Shopped At In The Last 12 Months – In-store/online, By
Demographics, September 2013
figure 46: Most Popular Retailers Shopped At In The Last 12 Months – Online, By Demographics,
September 2013
figure 47: Next Most Popular Retailers Shopped At In The Last 12 Months – Online, By
Demographics, September 2013
figure 48: Other Retailers Shopped At In The Last 12 Months – Online, By Demographics, September
2013
figure 49: Most Popular Retailers Shopped At In The Last 12 Months – In-store, By Demographics,
September 2013
figure 50: Next Most Popular Retailers Shopped At In The Last 12 Months – In-store, By
Demographics, September 2013
figure 51: Other Retailers Shopped At In The Last 12 Months – In-store, By Demographics,
September 2013
figure 52: Attitudes Towards Shopping For Clothes, By Most Popular Retailers Shopped At In The Last 12
Months – In-store/online, September 2013
figure 53: Attitudes Towards Shopping For Clothes, By Next Most Popular Retailers Shopped At In The Last
12 Months – In-store/online, September 2013
figure 54: Attitudes Towards Shopping For Clothes, By Other Retailers Shopped At In The Last 12 Months
– In-store/online, September 2013
figure 55: Attitudes Towards Buying Clothes Online, By Most Popular Retailers Shopped In-store Or Online
In-store In The Last 12 Months, September 2013
figure 56: Attitudes Towards Buying Clothes Online, By Next Most Popular Retailers Shopped In-store Or
Online In-store In The Last 12 Months, September 2013
figure 57: Attitudes Towards Buying Clothes Online, By Other Retailers Shopped In-store Or Online In-store
In The Last 12 Months, September 2013

appendix – The Consumer – 15-24s’ Attitudes Towards Clothes Shopping

figure 58: Most Popular Attitudes Towards Shopping For Clothes, By Demographics, September 2013
figure 59: Next Most Popular Attitudes Towards Shopping For Clothes, By Demographics, September 2013
figure 60: Attitudes Towards Buying Clothes Online, By Most Popular Attitudes Towards Shopping For
Clothes, September 2013
figure 61: Attitudes Towards Buying Clothes Online, By Next Most Popular Attitudes Towards Shopping For
Clothes, September 2013

appendix – The Consumer – Young People’s Attitudes Towards Buying Clothes Online

Youth Fashion - UK - December 2013
figure 62: Most Popular Attitudes Towards Buying Clothes Online, By Demographics, September 2013
figure 63: Next Most Popular Attitudes Towards Buying Clothes Online, By Demographics, September 2013
figure 64: Other Attitudes Towards Buying Clothes Online, By Demographics, September 2013
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Youth Fashion - UK - December 2013

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Youth Fashion - UK - December 2013:Industry Analysis Report

  • 1. Youth Fashion - UK - December 2013 In order to compete in a changing young fashion landscape, clothing retailers need to do more to entice young customers to part with their cash. Exciting stores, large fitting rooms, innovative websites, on-trend garments and excusive collaborations with popular musicians and celebrities are among the factors that will help retailers stand out from the crowd. table Of Content introduction definitions abbreviations executive Summary the Market figure 1: Best- And Worst-case Forecast Spending On Clothing And Footwear By 15-24s, 2008-18 market Drivers dwindling Youth Population figure 2: Projected Changes In Numbers Of 15-24-year-olds In The Uk, 2008-13 And 2013-18 changes To Higher Education youth Unemployment Remains High young People Cut Back On Buying Clothes figure 3: What Extra Money Is Spent On, By 16-24s, August 2012 And August 2013 companies, Brands And Innovation retail Competitor Analysis who’s Innovating? the Consumer primark Leads figure 4: Retailers From Where Clothing Has Been Purchased In-store Or Online In The Last 12 Months, By Age, September 2013 females And Older Youths Show The Most Caution figure 5: Attitudes Towards Shopping For Clothes, By Age, September 2013 one In Seven Men Buy Fewer Branded Clothes young Still Enjoy Visiting Stores fashion Remains A Top Priority For 15-17-year-olds Youth Fashion - UK - December 2013
  • 2. three In 10 Buy Clothes Online Via Mobile Devices figure 6: Attitudes Towards Buying Clothes Online, September 2013 a Quarter Buy More Online Than A Year Ago websites With Catwalk Videos what We Think issues And Insights young People Who Have Driven Fashion Spend Are Now Cutting Back the Facts the Implications what Can Young Fashion Retailers Do To Compete In An Increasingly Challenging Youth Fashion Market? the Facts the Implications the Store Environment Continues To Be Very Important For Young People the Facts the Implications what Are The Online Opportunities In The Youth Fashion Sector? facts implications trend Applications trend: The Nouveau Poor trend: Many Mes mintel Futures: Access Anything, Anywhere market Drivers key Points figure 7: All Students At Publicly Funded Higher Education Institutions, By Mode And Level Of Study, 2007/08-2011/12 declining Youth Population figure 8: Projected Changes In Numbers Of 15-24-year-olds In The Uk, 2008-13 And 2013-18 unemployment figure 9: Unemployment Rate For 16-24-year-olds, By Age, 2008-13 figure 10: Number Of Employed 16-24s In The Uk, November 2012-july 2013 Youth Fashion - UK - December 2013
  • 3. a Quarter Of Under-25s Describe Their Finances As Tight (change To Sub-heading) figure 11: How Respondents Describe Their Financial Situation, By 16-24s, August 2012 And August 2013 figure 12: What Extra Money Is Spent On, By 16-24s, August 2012 And August 2013 smartphone Owners figure 13: Smartphone Owners And Using Smartphones To Access Internet, By Age, January 2013 strengths And Weaknesses In The Market strengths weaknesses who’s Innovating? key Points improved Delivery And Collections brand Extensions value Ranges focus On Fashion new Technology designer And Celebrity Collaborations competitive Context key Points total Clothing And Footwear Market Outperforms Youth Market figure 14: Spend On Clothing And Footwear By 15-24s And Total Spend On Clothing And Footwear, 2008-13 market Size And Forecast key Points youth Fashion Market Remains Flat In 2013 figure 15: Best- And Worst-case Forecast Spending On Clothing And Footwear By 15-24s, 2008-18 the Future the Market Will Grow By 10% By 2018 Youth Fashion - UK - December 2013
  • 4. figure 16: Estimated Expenditure On Clothing And Footwear By 15-24s, At Current Prices, 2008-18 factors Used In This Forecast retail Competitor Analysis key Points figure 17: Turnover Of Selected Players In The Youth Fashion Market, 2010-13, Ranked By 2012 Revenues space Allocation Summary key Points figure 18: Clothing Retailers, Detailed Space Allocation Estimates, Clothing Specialists, September 2013 figure 19: Womenswear Specialists, Detailed Space Allocation Estimates, September 2013 figure 20: Menswear Specialists, Detailed Space Allocation Estimates, September 2013 retail Product Mix figure 21: Estimated Sales By Product, Primark, Tk Maxx, New Look, Zara, H&m, 2012-13 estimated Sales Densities figure 22: Estimated Sales Density By Product, Primark, Tk Maxx, New Look, Zara, H&m, 2012/13 market Shares By Product figure 23: Estimated Market Shares By Product, Primark, Tk Maxx, New Look, Zara, H&m, 2012/13 companies And Products topshop/topman figure 24: Key Financials Of Arcadia Group Limited, 2012 And 2013 h&m figure 25: Key Financials For H&m (hennes & Mauritz), 2012 And 2013 new Look figure 26: Key Financials For New Look Group Plc, 2012 And 2013 primark figure 27: Key Financials For Primark Stores Limited, 2011 And 2012 river Island figure 28: Key Financials For River Island Clothing Co. Limited, 2011 And 2012 Youth Fashion - UK - December 2013
  • 5. asos figure 29: Key Financials For Asos, 2011 And 2012 ones To Watch boohoo missguided abercrombie & Fitch And Superdry brand Communication And Promotion key Points adspend Rises In 2012 And Then Slows In 2013 figure 30: Main Monitored Media Advertising Expenditure On Fashion, 2009-13 h&m Spends The Most On Ad Campaigns figure 31: Main Monitored Media Advertising Expenditure On Fashion, By Company, 2009-13 press And Outdoor Advertising Are Most Popular figure 32: Main Monitored Media Advertising Expenditure On Fashion, By Media Type, 2009-13 the Consumer – Where Do 15-24s Shop For Clothes? key Points primark Leads figure 33: Retailers From Which Clothing Has Been Purchased In-store Or Online In The Last 12 Months, September 2013 topshop Attracts Younger Audience new Look Draws Three Fifths Of Women sports Stores Become Fashionable a Quarter Buy Clothes From Supermarkets retailers By Age Split figure 34: Retailers From Where Clothing Has Been Purchased In-store Or Online In The Last 12 Months, By Age, September 2013 in-store/online Breakdown figure 35: Retailers From Which Clothing Has Been Purchased, By In-store Versus Online In The Last 12 Months, September 2013 buying Online repertoire Of Stores Used figure 36: Repertoire Of Retailers Shopped In-store In The Last 12 Months, September 2013 figure 37: Repertoire Of Retailers Shopped Online In The Last 12 Months, September 2013 Youth Fashion - UK - December 2013
  • 6. the Consumer – 15-24s’ Attitudes Towards Clothes Shopping key Points figure 38: Attitudes Towards Shopping For Clothes, September 2013 females And Older Youths Show The Most Caution men Are Spending More On Fashion Than Women men Buy Fewer Branded Clothes regional Divergences young Still Enjoy Visiting Stores attitudes By Age figure 39: Attitudes Towards Shopping For Clothes, By Age, September 2013 fashion Remains A Top Priority For 15-17-year-olds under-25s Buy Less, But Better Quality the Consumer – Young People’s Attitudes Towards Buying Clothes Online key Points three In 10 Buy Clothes Online Via Mobile Devices figure 40: Attitudes Towards Buying Clothes Online, September 2013 a Quarter Buy More Online Than A Year Ago browsing Online Whilst Out Shopping online Fashion Advice websites With Catwalk Videos social Media appendix – Market Size And Forecast figure 41: Best- And Worst-case Forecast Spending On Clothing And Footwear By 15-24s, 2013-18 appendix – The Consumer – Where Do 15-24s Shop For Clothes? figure 42: Most Popular Retailers Shopped At In The Last 12 Months – In-store/online, By Demographics, September 2013 figure 43: Next Most Popular Retailers Shopped At In The Last 12 Months – In-store/online, By Demographics, September 2013 figure 44: Other Retailers Shopped At In The Last 12 Months – In-store/online, By Demographics, Youth Fashion - UK - December 2013
  • 7. September 2013 figure 45: Least Popular Retailers Shopped At In The Last 12 Months – In-store/online, By Demographics, September 2013 figure 46: Most Popular Retailers Shopped At In The Last 12 Months – Online, By Demographics, September 2013 figure 47: Next Most Popular Retailers Shopped At In The Last 12 Months – Online, By Demographics, September 2013 figure 48: Other Retailers Shopped At In The Last 12 Months – Online, By Demographics, September 2013 figure 49: Most Popular Retailers Shopped At In The Last 12 Months – In-store, By Demographics, September 2013 figure 50: Next Most Popular Retailers Shopped At In The Last 12 Months – In-store, By Demographics, September 2013 figure 51: Other Retailers Shopped At In The Last 12 Months – In-store, By Demographics, September 2013 figure 52: Attitudes Towards Shopping For Clothes, By Most Popular Retailers Shopped At In The Last 12 Months – In-store/online, September 2013 figure 53: Attitudes Towards Shopping For Clothes, By Next Most Popular Retailers Shopped At In The Last 12 Months – In-store/online, September 2013 figure 54: Attitudes Towards Shopping For Clothes, By Other Retailers Shopped At In The Last 12 Months – In-store/online, September 2013 figure 55: Attitudes Towards Buying Clothes Online, By Most Popular Retailers Shopped In-store Or Online In-store In The Last 12 Months, September 2013 figure 56: Attitudes Towards Buying Clothes Online, By Next Most Popular Retailers Shopped In-store Or Online In-store In The Last 12 Months, September 2013 figure 57: Attitudes Towards Buying Clothes Online, By Other Retailers Shopped In-store Or Online In-store In The Last 12 Months, September 2013 appendix – The Consumer – 15-24s’ Attitudes Towards Clothes Shopping figure 58: Most Popular Attitudes Towards Shopping For Clothes, By Demographics, September 2013 figure 59: Next Most Popular Attitudes Towards Shopping For Clothes, By Demographics, September 2013 figure 60: Attitudes Towards Buying Clothes Online, By Most Popular Attitudes Towards Shopping For Clothes, September 2013 figure 61: Attitudes Towards Buying Clothes Online, By Next Most Popular Attitudes Towards Shopping For Clothes, September 2013 appendix – The Consumer – Young People’s Attitudes Towards Buying Clothes Online Youth Fashion - UK - December 2013
  • 8. figure 62: Most Popular Attitudes Towards Buying Clothes Online, By Demographics, September 2013 figure 63: Next Most Popular Attitudes Towards Buying Clothes Online, By Demographics, September 2013 figure 64: Other Attitudes Towards Buying Clothes Online, By Demographics, September 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Youth Fashion - UK - December 2013