Algumas das principais ideias compartilhadas no Interaction South America de 2014 em Buenos Aires. *Desculpem a mistura de inglês, castelhano e português :)

1. NOTAS DO INTERACTION
SOUTH AMERICA'14
MATEUS IGLESIAS

2. Estrategia y Diseño:
Cómo los diseñadores
cran valor para un
negocio
NATHAN SHEDROFF

3. THE LESSON FROM
INSTAGRAM
YOU CAN’T WAIT FOR A
1BILLION EXTRA BUMP
WHEN YOU MAKE AN IPO
OR SELL THE COMPANY,
UNLESS YOU INVEST IN
RELATIONSHIPS AND
EXPERIENCE.
1.01 BILLION:
INTANGIBLE VALUE.
85 MILLION
BOOK VALUE.
Estrategia y Diseño:
Cómo los diseñadores
cran valor para un
negocio
NATHAN SHEDROFF
RELATIONSHIPS ARE
WORTH BILLIONS OF
DOLLARS.

4. meaningful
identity
emotional
!
financial
functional
GOOD WILL: QUALITATIVE
WHAT WE CAN DELIVER
BOOK VALUE: QUANTITATIVE
WHAT OUR CLIENTS
ALREADY SEE IN THEIR
SPREADSHEETS
/CHANGE ALL THE TIME
!
/IT EMERGES FROM RELATIONSHIPS
AND EXPERIENCES
/SIMPLE EVALUATIONS
Estrategia y Diseño:
Cómo los diseñadores
cran valor para un
negocio
NATHAN SHEDROFF
DESIGNERS X
BUSINESS PEOPLE
SKILLS

5. INTENT
RELATIONSHIPS
needsoffers
meaningful
identity
emotional
!
financial
functional
Estrategia y Diseño:
Cómo los diseñadores
cran valor para un
negocio
NATHAN SHEDROFF
RELATIONSHIPS
ECOSYSTEMS

6. commodity products services experiences
PRICE/ VALUE/ LOYALTY
THE VALUE THAT EMERGES FROM RELATIONSHIPS AND EXPERIENCES
IS THE GREATEST OPPORTUNITY FOR BUSINESS GROWTH.
Estrategia y Diseño:
Cómo los diseñadores
cran valor para un
negocio
NATHAN SHEDROFF
THE EVOLUTION IN
COMPANIES OFFERS.

7. touchpoint1 touchpoint2 touchpoint3 touchpoint4
IDENTIFY THE CONSUMER’S JOURNEY AND
PLOT IT BASED ON THE STATE OF MIND;
THEN DESIGN THE DESIRED EXPERIENCE,
BRIDGING THE VALUE GAPS
Estrategia y Diseño:
Cómo los diseñadores
cran valor para un
negocio
NATHAN SHEDROFF
MOOD WAVES -
EVOLUTION FOR
CONSUMER
JOURNEYS

8. touchpoint1 touchpoint2 touchpoint3 touchpoint4
IDENTIFY THE CONSUMER’S JOURNEY AND
PLOT IT BASED ON THE STATE OF MIND;
THEN DESIGN THE DESIRED EXPERIENCE,
BRIDGING THE VALUE GAPS
Estrategia y Diseño:
Cómo los diseñadores
cran valor para un
negocio
NATHAN SHEDROFF
MOOD WAVES -
EVOLUTION FOR
CONSUMER
JOURNEYS
NO ONE CAN BE EXCITED
100% OF THE TIME. EVERY
STORY HAS
DISAPPOINTMENTS AND
BREAKS SO YOU CAN
BUILD MOMENTUM.

9. STRATEGY IS A HIGH
LEVEL PLAN FOR
ACTION
STRATEGY
experience + relationship
design strategy/thinking
TACTIC
usability
style/ creative
Estrategia y Diseño:
Cómo los diseñadores
cran valor para un
negocio
NATHAN SHEDROFF
DESIGN THINKING
AS A BUSINESS
STRATEGY TOOL

10. VALUE IS MORE
THAN FINANCIAL
!
EVERYONE IS IN THE RELATIONSHIP BUSINESS
!
EVERYONE IS IN THE EXPERIENCE BUSINESS
Estrategia y Diseño:
Cómo los diseñadores
cran valor para un
negocio
NATHAN SHEDROFF
VALUE EMERGES
FROM
RELATIONSHIPS AND
EXPERIENCES

11. QUALITATIVE QUANTITATIVE
BALANCE
CHOOSE THE
RIGHT TOOLS
BUILD NEW TOOLS
AND MAKE RESEARCH
Estrategia y Diseño:
Cómo los diseñadores
cran valor para un
negocio
NATHAN SHEDROFF
THE BIGGEST
CHALLENGE IS TO
DEVELOP
QUALITATIVE TOOLS

12. Sobre ganarmos el
respeto para hacer lo
que amamos
SANTIAGO BUSTELO

13. ESCUTAR
FALAR
EMOÇÕESINFORMAÇÕES
EXPRESSAREXPLICAR
ENTENDER EMPATIZAR
Sobre ganarmos el
respeto para hacer lo
que amamos
SANTIAGO BUSTELO
COMO SE
COMUNICAR
EFICAZMENTE COM
CLIENTES

14. ALCANCE
CUSTO TEMPO
QUALIDADE
Sobre ganarmos el
respeto para hacer lo
que amamos
SANTIAGO BUSTELO
TRÊS DIMENSÕES DO
GERENCIAMENTO DE
PROJETOS

15. EL MUNDO QUE QUEREMOS
- EL MUNDO QUE TENEMOS
LO QUE TENEMOS QUE CONSTRUIR
Sobre ganarmos el
respeto para hacer lo
que amamos
SANTIAGO BUSTELO
IDENTIFICANDO UM
PROPÓSITO PARA A
EVOLUÇÃO DO TIME
E DA EMPRESA.

16. QUIÉN
QUÉ
CÓMO
Sobre ganarmos el
respeto para hacer lo
que amamos
SANTIAGO BUSTELO
IDENTIFICANDO UM
PROPÓSITO PARA A
EVOLUÇÃO DO TIME
E DA EMPRESA.

17. QUIÉN
QUÉ
CÓMO
LOS SERES
HUMANOS.
MEJORAR SU CONDICIÓN,
QUE ES DESAFIADA POR
MALAS EXPERIENCIAS.
DESARROLLANDO LA
PROFESIÓN Y SUS
HERRAMIENTAS.
Sobre ganarmos el
respeto para hacer lo
que amamos
SANTIAGO BUSTELO
IDENTIFICANDO UM
PROPÓSITO PARA A
EVOLUÇÃO DO TIME
E DA EMPRESA.
LA MISIÓN DE IXDA:

18. $
ECONOMY 101
IDENTITY
MANAGEMENT
ORDER AND CONTROL
Sobre ganarmos el
respeto para hacer lo
que amamos
SANTIAGO BUSTELO
TRÊS DIMENSÕES
DA GESTÃO DE
EQUIPES -
MOTIVAÇÃO

19. DESIGN THE PROBLEM
STEVE PORTIGAL

20. STUDY PEOPLE
TO GENERATE
NEW IDEAS
DESIGN THE PROBLEM
STEVE PORTIGAL
THE DICHOTOMY OF
USER RESEARCH:
GENERATIVE X
EVALUATIVE
SHOW SOLUTION TO
PEOPLE TO
EVALUATE IF THEY
ARE DESIRABLE,
USABLE, USEFUL.

21. STUDY PEOPLE
TO GENERATE
NEW IDEAS
DESIGN THE PROBLEM
STEVE PORTIGAL
THE DICHOTOMY OF
USER RESEARCH:
GENERATIVE X
EVALUATIVE
SHOW SOLUTION TO
PEOPLE TO
EVALUATE IF THEY
ARE DESIRABLE,
USABLE, USEFUL.
MINDSET
USE PEOPLE TO HELP YOU FIGURE OUT THE
PROBLEM, NOT JUST TO EVALUATE A SOLUTION.

22. DESIGN THE PROBLEM
STEVE PORTIGAL
SIMPLIFYING
RESEARCH

23. DESIGN THE PROBLEM
STEVE PORTIGAL
HUMILITY AND
SELF-CONSCIOUSNESS

24. AS IDAS E VOLTAS DE
TRABALHAR EM EQUIPES
DE DESIGN GLOBAIS
ITAMAR MEDEIROS

25. AS IDAS E VOLTAS DE
TRABALHAR EM EQUIPES
DE DESIGN GLOBAIS
ITAMAR MEDEIROS
WTF IS A PROCESS?
Cognitive synchronization
Shared memories
Shared meanings
Effective collaboration
Clarity on the roles in a team
Management of tasks
( )

26. DESIGN LEADERSHIP
Be aware of what everyone is doing
For people to know what are the priorities
Why are we doing this?
Who are we doing this for?
WHY DO WE NEED
A PROCESS?
( )
AS IDAS E VOLTAS DE
TRABALHAR EM EQUIPES
DE DESIGN GLOBAIS
ITAMAR MEDEIROS

27. DESIGN LEADERSHIP
Be aware of what everyone is doing
For people to know what are the priorities
Why are we doing this?
Who are we doing this for?
MATRIX OF
RESPONSIBILITIES
AS IDAS E VOLTAS DE
TRABALHAR EM EQUIPES
DE DESIGN GLOBAIS
ITAMAR MEDEIROS
PHASES PHASE1 PHASE2 PHASE3
GOAL OF THE PHASE
ACTIVITIES
DESIRED OUTCOMES
STAKEHOLDERS (WHO
WE’LL SHOW IT TO)
SUCCESS CRITERIA

28. NARCISSISTIC
PRODUCTS SUCK
KENDRA SHIMMEL

29. DRIVING A VERY NICE LAST GENERATION
CAMARO AND THERE IS A SPEEDOMETER IN
THE FRONT SHIELD TO MAKE IT EASIER AND
SAFER TO KEEP CONTROL OF THE SPEED
THAN WHEN A RADIO AD STARTS, THE
NUMBER OF A HAIR DRESSER SHOWS IN
THE FRONT SHIELD DISPLAY
NARCISSISTIC
PRODUCTS SUCK
KENDRA SHIMMEL
WHAT IS A
NARCISSISTIC
PRODUCT

30. YOU DOWNLOAD A FUNNY STRATEGY GAME,
TO PLAY IN LINES (OR IN TOILETS) THAT YOU
EXPECT TO BE LIGHT AND FUNNY.
THAN THE GAME STARTS TO SEND YOU
NOTIFICATIONS ABOUT STARVING PEOPLE,
CASTLES IN DANGER AND CROPS THAT
NEED TO BE GROOMED.
NARCISSISTIC
PRODUCTS SUCK
KENDRA SHIMMEL
WHAT IS A
NARCISSISTIC
PRODUCT

31. YOU START USING A MEDITATION APP THAT
YOU HOPE TO HELP YOU TO RELIEVE STRESS
AND LEARN SOME NEW TECHNIQUES.
THE APP STARTS TO SEND YOU NOTIFICATIONS
THAT GET YOU EVEN MORE STRESSED OUT -
CALLS YOU FOR MEDITATION IN THE MIDDLE OF A
MEETING, REMEMBER YOU TO BREATHE WHILE
YOU’RE AT A FUNNY DINNER WITH FRIENDS.
NARCISSISTIC
PRODUCTS SUCK
KENDRA SHIMMEL
WHAT IS A
NARCISSISTIC
PRODUCT

32. IT’S OVERESTIMATING
THE “GIVE A FUCK"
NARCISSISTIC
PRODUCTS SUCK
KENDRA SHIMMEL
WHAT IS A
NARCISSISTIC
PRODUCT

33. AN EXAGGERATED
SENSE OF SELF-
IMPORTANCE
NARCISSISTIC
PRODUCTS SUCK
KENDRA SHIMMEL
WHAT IS A
NARCISSISTIC
PRODUCT
LACK IN EMPATHY AND
SENSITIVITY TO OTHER’S
CIRCUMSTANCES
EXPECT OTHERS TO GO
THROUGH WITH HIS
IDEAS AND PLANS
REQUIRES CONSTANT
ADMIRATION
OFTEN MONOPOLIZES
CONVERSATIONS
IS JEALOUS OF OTHERS
AND BELIEVES OTHERS
ARE JEALOUS OF HIM

34. IDEAS ARE CHEAP, IT’S
ALL ABOUT THE
EXECUTION
CRISTINA WODTKE

35. IDEAS ARE CHEAP, IT’S
ALL ABOUT THE
EXECUTION
CRISTINA WODTKE
BETTER EXECUTION
IDEAS ARE CHEAP

36. IDEAS ARE CHEAP, IT’S
ALL ABOUT THE
EXECUTION
CRISTINA WODTKE
OBJECTIVES AND
KEY RESULTS
OKRs IS A FRAMEWORK FOR
EXECUTING GREAT WORK.
!
OBJECTIVE: THE DREAM
KEY RESULTS: SUCCESS CRITERIA

37. IDEAS ARE CHEAP, IT’S
ALL ABOUT THE
EXECUTION
CRISTINA WODTKE
OBJECTIVES AND
KEY RESULTS
OBJECTIVE QUALITATIVE
SHOOT FOR THE MOON STUFF.
!
KEY RESULTS QUANTITATIVE
HOW DO WE KNOW WE MET THE OBJECTIVE?

38. IDEAS ARE CHEAP, IT’S
ALL ABOUT THE
EXECUTION
CRISTINA WODTKE
OBJECTIVES AND
KEY RESULTS
OBJECTIVE QUALITATIVE
SHOOT FOR THE MOON STUFF.
!
KEY RESULTS QUANTITATIVE
HOW DO WE KNOW WE MET THE OBJECTIVE?

39. IDEAS ARE CHEAP, IT’S
ALL ABOUT THE
EXECUTION
CRISTINA WODTKE
OBJECTIVES AND
KEY RESULTS
OBJECTIVE QUALITATIVE
SHOOT FOR THE MOON STUFF.
!
KEY RESULTS QUANTITATIVE
HOW DO WE KNOW WE MET THE OBJECTIVE?

40. IDEAS ARE CHEAP, IT’S
ALL ABOUT THE
EXECUTION
CRISTINA WODTKE
OBJECTIVES AND
KEY RESULTS
TO WORK ON OKRs THE TEAM NEEDS
CADENCE

41. IDEAS ARE CHEAP, IT’S
ALL ABOUT THE
EXECUTION
CRISTINA WODTKE
OBJECTIVES AND
KEY RESULTS
TO WORK ON OKRs THE TEAM NEEDS
CADENCE
COMPROMETIMENTO
VISÃO DE CONTINUIDADE
DISCUSSÃO
E APOIO
FOCO NOS
PONTOS CRÍTICOS

42. IDEAS ARE CHEAP, IT’S
ALL ABOUT THE
EXECUTION
CRISTINA WODTKE
OBJECTIVES AND
KEY RESULTS
TO WORK ON OKRs THE TEAM NEEDS
CADENCE

43. NOTAS DO INTERACTION
SOUTH AMERICA'14
MATEUS IGLESIAS