1.
PRESENTER:
EZZUL SYAFIQ BIN ZAHABA 2012208732
MASWADI BIN AZIZ 2012840482
MOHD NAIM HAFIZ BIN MOHAD RAFFI 2012257208
NUR SHAIKHAH AKMAL BINTI ABDULLAH 2012488028
SITI SYAFIAH BINTI ABD MALEK 2012819404

2.
FOUNDER : Dan and Frank Carney
1958, Wichita, Kansas

3.
The 1st Pizza Hut restaurant
open in Wichita , Kansas
1958
1st franchise open in Topeka
, Kansas
Pizza Hut entered into
international market with
opening of Pizza Hut outlet
in Canada
1959
1968
Delivery service is introduced
in Pizza Hut1986
1988
Pizza Hut celebrated its 30th
anniversary with more than
6000 units.
Pizza Hut sales in the United
States were over $5 million
More than 6,000 Pizza Hut
restaurants in the United
States, and more than 30,000
restaurant locations in 94
countries and territories
around the world.
1996
2012

4.
• Employing more than
300,000 people.
• YUM! Is the parents of
company Pizza Hut.
• Serve different style of
pizza along with side
dishes

5.
The first logo of Pizza Hut
Been used in 1958 - 1967
2nd logo
Been used in 1967 - 1999
Changes the font.
Used in 1999 until
now

6.
•Pizza Hut serves more than 1.7 million pizzas every
day, to approximately 4 million customers worldwide.
•Pizza Hut delivers from more than 5,300 locations
across the U.S
•Pizza Hut uses more than 360 million pounds of REAL
cheese per year, of that, 335 million pounds is
mozzarella cheese.
•Pizza Hut uses more than the equivalent of 525
million pounds of tomatoes each year.

7.
Firm
Strategy
, Structure
and Rivalry
Demand
Conditions
Factor
Condition

8.
• Centralized top
management
• Decentralized style
STRUCTURE
• C.H.A.M.P.S
STRATEGY • Top competitor is
Domino’s Pizza
• Different in
preparation of
making pizzas
RIVALRY

9.
• Listen to customer
voice.
• Follow culture in
different part.
• Example, Malaysia.
CUSTOMER
FOCUS

10.
Labor Technology Restaurant
Management
development and
training programmed
Developing
Champions
Monitoring the
progress of business at
anytime, anywhere via
remote log-in functionally
Online recruitment
Maintained their good
image
Very interesting dine
Suitable for gathering and
party
Different from competitor

11.
1st and 2nd branch at home
country(United States).
3rd branch Pizza Hut do first
internationalize in Canada.
Pizza Hut open in rural
area, Mentakab,Pahang.

12.
First mover for pizza`s restaurant in
the world
Introduce sit-down restaurant
concept and delivery services.

13.
Wholly owned subsidiaries-
(YUM! BRANDS)
Franchising

14.
Definition of Culture
Culture refers to the knowledge, experience,
beliefs, values, attitudes, meanings, hierarchies
religion, nations of time, roles, spatial relations,
concept of the universe and material objects
and possessions acquired by a group of people
in the course of generations through individual
and group.
In this case of Pizza Hut, we focus more on the
elements of culture.

15.
What kind of
product that Pizza
Hut served?
How Pizza Hut do
the promotion in a
different countries?
What types of
language that Pizza
Hut use in different
restaurant?
How many types of delivery
that Pizza Hut offer?
What is the medium that
Pizza Hut use to deliver their
pizza?
Religion Language