This document discusses social casino games and their potential benefits for online marketing to customers. It provides statistics on the size and demographics of the social casino gaming market. The rest of the document consists of questions from an audience about the potential return on investment and cross-promotion between social, online, and traditional casino games.

1. Social
Casino Games:
Marketing to Online Customers
©2013

2. Moderator: Nancy Smith
CEO Masterminds
PANELISTS:
RORY SHANAHAN
CHARLES HARPER
MARIO MAESANO
Head of Marketing
Williams Interactive
Vice President
Double Down Interactive
Vice President Marketing
Maryland Live!
©2013

3. Definition:
Social Casino Games
Games that feature casino-style
mechanics but without a real money
wager or cash payout.
Played online, through social
networks and on mobile platforms.
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4. Social Casino Games =
Big Business
Today: $1.7 billion
2015: $2.5 billion
– Morgan Stanley
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5. Social Casino Gamers –
Monthly Users
35 million in the US
170 million worldwide
– Morgan Stanley
©2013

6. 43
.66
%
0%
.7
20
21–
34
MALE
Under 21
FEMALE
How old are you?
0.63%
Are you?
4
–4
35
4
5–5
4
57%
43%
55+
%
.57
19
15.43%
- 2012 SUPERDATA RESEARCH
©2013

7. Social Casino Games
Potential Benefits
New Player Acquisition
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8. Social Casino Games
Potential Benefits
New Player Acquisition
Brand Building
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9. Social Casino Games
Potential Benefits
New Player Acquisition
Brand Building
Enhanced CRM
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10. Social Casino Games
Potential Benefits
New Player Acquisition
Brand Building
Enhanced CRM
New Revenue Streams
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11. What’s the potential ROI of social casino games?
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12. What’s the potential ROI of social casino games?
Will it be worth the investment?
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13. What’s the potential ROI of social casino games?
Will it be worth the investment?
What will the percentage of cross over play be?
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14. What’s the potential ROI of social casino games?
Will it be worth the investment?
What will the percentage of cross over play be?
Will social game play reduce a customer’s
spend on-property? Or increase it?
©2013

15. What’s the potential ROI of social casino games?
Will it be worth the investment?
What will the percentage of cross over play be?
Will social game play reduce a customer’s spend
on-property? Or increase it?
What will be the cross over play between social,
online and traditional?
©2013