1. //ONCE A WINNER:
Engaging Your Customers
Outside The Casino
MASTERMINDS

2. //
WHAT’S IN IT FOR ME?
• Increase the number of people who “Like” your page
• Facebook = database that you can remarket to daily
• Collect valuable customer information
• Find out who your fans are
• Grow your email database
• Engage people with your property
• Remind people why they need to keep coming back!
MASTERMINDS

3. //
WHAT’S IN IT FOR ME?
• Increase the number of people who “Like” your page
• Facebook = database that you can remarket to daily
• Collect valuable customer information
• Find out who your fans are
• Grow your email database
• Engage people with your property
• Remind people why they need to keep coming back!
MASTERMINDS

4. //
WHAT’S IN IT FOR ME?
• Increase the number of people who “Like” your page
• Facebook = database that you can remarket to daily
• Collect valuable customer information
• Find out who your fans are
• Grow your email database
• Engage people with your property
• Remind people why they need to keep coming back!
MASTERMINDS

5. //CASE
STUDIES
MASTERMINDS

6. JUMP ON THE
// FANWAGON
MASTERMINDS

7. //JUMP
ON THE FANWAGON
• Friendly, “come as your are” atmosphere
• Warren the Steer
• Know what their fans like
MASTERMINDS

8. //JUMP
ON THE FANWAGON
• Friendly, “come as your are” atmosphere
• Warren the Steer
• Know what their fans like
MASTERMINDS

9. //JUMP
ON THE FANWAGON - GOALS
• Increase number of “Likes” on their page
• Collect fan information
• Increase engagement
MASTERMINDS

10. //JUMP
ON THE FANWAGON HOW IT WORKED
• “Like” the page
• Tiered giveaway
• More Likes =
Better Prizes
MASTERMINDS

11. //JUMP
ON THE FANWAGON WHAT THEY GAVE AWAY
• 100 Pies
• 50 Buffets
• 25 Slot Play
Vouchers
• 10 Dinners
for Two
• 1 VIP Package
MASTERMINDS

12. //JUMP
ON THE FANWAGON HOW THEY PROMOTED IT
• Website
• Eblast
• FB Ads
• Dedicated Postcard
• On-property Scenes
• Outdoor
• Frequent FB Posts
MASTERMINDS

13. //JUMP
ON THE FANWAGON HOW IT DID
• Reached 3,000 “Likes”
in just over one month
• an Jump on the
R
Fanwagon II
• ot to 7,000 “Likes”
G
in less than one month
• ustomer feedback was
C
overwhelmingly positive
MASTERMINDS

14. //JUMP
ON THE FANWAGON WHY IT’S GREAT
• Tied the promo
into their brand
voice
• Generated lots of
buzz and excitement
on their page
• Low barrier
to entry
• Encouraged sharing
MASTERMINDS

15. HOLLYWOOD
//PREMIERE
MASTERMINDS

16. // HOLLYWOOD
PREMIERE - GOALS
• Generate buzz about their grand opening
• Increase number of “Likes” on their page
MASTERMINDS

17. // HOLLYWOOD
PREMIERE - HOW IT WORKED
• “Like” the page
• Answer the question:
What are you looking
forward to most about
Hollywood Casino?
• Answers were displayed
on the app for all to see
• The best entries were
featured in posts on
their page
MASTERMINDS

18. // HOLLYWOOD
PREMIERE WHAT THEY GAVE AWAY
• Grand Opening Passes
• Dinner at the Steakhouse
• VIP Passes to the
NASCAR Meet ‘n’ Greet
MASTERMINDS

19. // HOLLYWOOD
PREMIERE HOW THEY PROMOTED IT
• Featured on Website
• Frequent FB Posts
MASTERMINDS

20. // HOLLYWOOD
PREMIERE - WHY IT’S GREAT
• Got fans talking
and thinking
about Hollywood
• Created shareable,
user-generated
content for Facebook
• Had a very relevant
prize for the audience
and for the promo
MASTERMINDS

21. ELVIS THE KING IS IN THE BUILDING
//PHOTO
™
CONTEST
MASTERMINDS

22. // ELVIS THE
KING™ - GOALS
• Generate buzz about
the exclusive launch of
Elvis the King™
• Invite trial by new players
• Drive incremental trips
to properties
• Drive incremental play
• Drive new mychoice®
players club sign-ups
• Increase number of
“Likes” on their pages
MASTERMINDS

23. // ELVIS THE
KING™ - HOW IT WORKED
• Snap a photo with the Elvis
standee located on property
• “Like” the page
• Submit your photo
• Get friends to vote
• Some apps also included an
exclusive slot play offer
MASTERMINDS

24. // ELVIS THE
KING™ - WHAT THEY GAVE AWAY
MASTERMINDS

25. //ELVIS THE
KING™ - HOW THEY PROMOTED IT
• Elvis “Sightings”
Facebook posts
• Database mailer
inclusion
• Eblast
• On-property poster
• Digital signage
• Billboard
MASTERMINDS

26. // ELVIS THE
KING™ - WHY IT’S GREAT
• Got fans talking and
thinking about Elvis the
King™ slot machines
in a fun way
• Created shareable,
user-generated content
for Facebook
• Had a very relevant prize
for the audience and for
the promo
• Coin-in on the Elvis the
King™ slot machines was
up to 50% higher than
the casino floor average
MASTERMINDS

27. //KEY TAKEAWAYS
• Use promotions to get
people talking
• Use apps
• Know your brand and
your customer
• Choose an appropriate
barrier to entry
• Promotion, promotion,
promotion!
MASTERMINDS

28. //KEY TAKEAWAYS
• Use promotions to get
people talking
• Use apps
• Know your brand and
your customer
• Choose an appropriate
barrier to entry
• Promotion, promotion,
promotion!
MASTERMINDS

29. //KEY TAKEAWAYS
• Use promotions to get
people talking
• Use apps
• Know your brand and
your customer
• Choose an appropriate
barrier to entry
• Promotion, promotion,
promotion!
MASTERMINDS

30. //KEY TAKEAWAYS
• Use promotions to get
people talking
• Use apps
• Know your brand and
your customer
• Choose an appropriate
barrier to entry
• Promotion, promotion,
promotion!
MASTERMINDS

31. //KEY TAKEAWAYS
• Use promotions to get
people talking
• Use apps
• Know your brand and
your customer
• Choose an appropriate
barrier to entry
• Promotion, promotion,
promotion!
MASTERMINDS

32. //QUESTIONS?
MASTERMINDS

33. //ONCE A WINNER:
Engaging Your Customers
Outside The Casino
MASTERMINDS