1. Social Media Boot Camp
Presented by:
Masterminds

2. Presented by:
+
MASTERMINDS

3. MASTERMINDS

4. //OUR
GOAL:
HELP BUILD SOCIAL MEDIA COMPETENCIES
WITHIN CASINO ORGANIZATIONS
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5. Nancy Smith
CEO
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Ryan Leeds
VP, Strategy
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Jen Fink
Account Director
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6. Andrea Janssen
Social Media Manager
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Charles Harper
Vice President of Business Development
DOUBLEDOWN INTERACTIVE
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7. Eric Petersen
Director of New Media
CAESARS ENTERTAINMENT INC.
Brian Best
Corporate Vice President of E-Commerce
BOYD GAMING
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8. // SOCIAL MEDIA BOOT CAMP AGENDA
Tweet Up: The State of Social Media Today
Less is More: The Principles of a Successful Social Media Program
9:00-9:30
9:30-10:00
They Really Like You: The Value of a Facebook Fan
10:15-10:45
Social Media Managers: Why You Need One & How to Find One
10:45-11:15
Lunch
11:15-12:30
Social Media & Online Gaming: The Rise of Social Gaming
12:45-1:15
Once a Winner: Engaging Your Customers Outside the Casino
1:15-1:45
Social Media Measurement: The Most Valuable Metrics
2:00-2:30
Best of the Best: Social Media Efforts of the Year
2:30-3:00
Learn from the Best: Social Media Mavens
3:15-4:15
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9. // SOCIAL
MEDIA
IS MASSIVE
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10. //48%
OF 18-34 YEAR OLDS
CHECK FACEBOOK
BEFORE THEY GET OUT OF BED
IN THE MORNING
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11. SOCIAL NETWORKING IS THE
//MOST POPULAR
INTERNET ACTIVITY
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12. FACEBOOK HAS
//901 MILLION
MONTHLY ACTIVE USERS
WORLDWIDE
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13. THE AVERAGE PERSON SPENDS
//20 MINUTES
PER VISIT
ON FACEBOOK
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14. 23% OF THEM CHECK THEIR ACCOUNT
//5 OR MORE TIMES
PER DAY
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15. TWITTER HANDLES
//MORE
SEARCH
PER
QUERIES MONTH
THAN BING AND YAHOO
COMBINED
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16. THREE OF FOUR CMOs SAY
SOCIAL MEDIA
//IMPACTS SALES
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17. SOCIAL MEDIA IS NOT
JUST ANOTHER CHANNEL —
IT HAS BECOME
//PART OF OUR LIVES
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18. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES
Politics
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19. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES
Politics
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20. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES
Weather
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21. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES
Revolutions
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22. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES
Revolutions
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23. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES
National Security
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24. THIS IS THE MOST
// EXCITING TIME
TO BE A MARKETER EVER
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25. //SOCIAL
MEDIA IS NOT LIKE
ANY OTHER CHANNEL
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26. MASTERMINDS BRAND WISE. STREET SMART.TM
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27. • 90% of consumers trust recommendations
from people they know
• Social media recommendations top
all other media sources
Source: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Media
on Marketing and Beyond 2012
MASTERMINDS BRAND WISE. STREET SMART.TM
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28. BUT IT’S NOT
//FREE.
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29. “You can’t just say it, you have to get
the people to say it to each other”
– James Farley, Ford CMO
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30. SOCIAL MEDIA
IS WORD OF MOUTH.
//ON STEROIDS.
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31. IF THERE IS
ONE THING THAT
STAYS CONSTANT IN
SOCIAL MEDIA—IT’S
//ALWAYS
CHANGING
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32. / PINTEREST
/
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33. PINTEREST DEMO USAGE STATS
• 11.7
million users
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34. PINTEREST DEMO USAGE STATS
• 145%
increase in daily users
since the beginning of 2012
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35. PINTEREST DEMO USAGE STATS
• 72%
women
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36. PINTEREST DEMO USAGE STATS
• 81%
of users aged
between 25-54
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37. PINTEREST DEMO USAGE STATS
• 14+
minutes per visit
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38. PINTEREST: WHAT ARE THEY DOING?
• Expressing themselves through
images relevant to their lives
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39. PINTEREST: WHAT ARE THEY DOING?
• Reminding themselves of things
they want to do, buy or revisit
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40. PINTEREST: WHAT ARE THEY DOING?
• Sharing and recommending things
they think others should know about
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41. PINTEREST: WHAT IS THE POTENTIAL?
• More than 1 in 5 Pinterest users has
pinned an item they later purchased
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42. PINTEREST
IS PROJECTED TO ACCOUNT FOR
SOCIAL MEDIA
DRIVEN PURCHASES
//40% OF
BY Q2 2013
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43. / WHO’S
/
DOING IT RIGHT
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44. BARONA CASINO
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45. BARONA CASINO
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46. BORGATA CASINO
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47. / INSTAGRAM
/
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48. INSTAGRAM
• Referred to as photo sharing, “reinvented”
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49. INSTAGRAM
• Allows user to take photos, choose from
an array of filters to alter its look and feel
and then instantly post to share with
other users
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50. USAGE STATS
• More than 430,000 on the wait list for the Android app
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51. USAGE STATS
• More than 430,000 on the wait list for the Android app
• More than 30 million registered users in 18 months
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52. USAGE STATS
• More than 430,000 on the wait list for the Android app
• More than 30 million registered users in 18 months
• Named iPhone App of the year in 2011
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53. USAGE STATS
• More than 430,000 on the wait list for the Android app
• More than 30 million registered users in 18 months
• Named iPhone App of the year in 2011
• More than 1 billion photos uploaded
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54. USAGE STATS
• More than 430,000 on the wait list for the Android app
• More than 30 million registered users in 18 months
• Named iPhone App of the year in 2011
• More than 1 billion photos uploaded
• More than 5 million photos uploaded every day
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55. USAGE STATS
• More than 430,000 on the wait list for the Android app
• More than 30 million registered users in 18 months
• Named iPhone App of the year in 2011
• More than 1 billion photos uploaded
• More than 5 million photos uploaded every day
• 575 “Likes” every second
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56. USAGE STATS
• More than 430,000 on the wait list for the Android app
• More than 30 million registered users in 18 months
• Named iPhone App of the year in 2011
• More than 1 billion photos uploaded
• More than 5 million photos uploaded every day
• 575 “Likes” every second
• 81 comments every second
MASTERMINDS

57. USAGE STATS
• More than 430,000 on the wait list for the Android app
• More than 30 million registered users in 18 months
• Named iPhone App of the year in 2011
• More than 1 billion photos uploaded
• More than 5 million photos uploaded every day
• 575 “Likes” every second
• 81 comments every second
• Gains one new user every second
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58. / FACEBOOK ACQUIRES
/
INSTAGRAM
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59. FACEBOOK ACQUIRES INSTAGRAM
• Facebook acquires the app on April 9, 2012
for approximately $1 billion
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60. FACEBOOK ACQUIRES INSTAGRAM
• Instagram bought for $33 per user
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61. / WHO’S
/
DOING IT RIGHT
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62. REVEL NIGHTLIFE
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63. REVEL NIGHTLIFE
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64. MONTE CARLO
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65. PECHANGA
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66. / GOOGLE+
/
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67. WHAT IS GOOGLE+
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68. WHAT IS GOOGLE+
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69. IS GOOGLE+ DEAD?
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70. USAGE STATS
• Google+ has had 90 million unique visitors
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71. USAGE STATS
• Google+ has had 90 million unique visitor
• Google+ users are 71% male
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72. USAGE STATS
• Google+ has had 90 million unique visitor
• Google+ users are 71% male
• The most common occupation of a Google+
user is an engineer
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73. WHAT THIS MEANS
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74. WHAT THIS MEANS
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75. WHAT THIS MEANS
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76. WHAT THIS MEANS
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77. BUT THIS IS GOOGLE
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78. / A FEW MAIN DIFFERENCES
/
BETWEEN FACEBOOK
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79. SEARCH
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80. CIRCLES
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81. +1 BUTTON
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82. HANGOUTS
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83. / WHO’S
/
DOING IT RIGHT
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84. MANDALAY BAY
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85. MANDALAY BAY
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86. MGM GRAND
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87. MGM GRAND
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88. // SOCIAL MEDIA BOOT CAMP AGENDA
Tweet Up: The State of Social Media Today
Less is More: The Principles of a Successful Social Media Program
9:00-9:30
9:30-10:00
They Really Like You: The Value of a Facebook Fan
10:15-10:45
Social Media Managers: Why You Need One & How to Find One
10:45-11:15
Lunch
11:15-12:30
Social Media & Online Gaming: The Rise of Social Gaming
12:45-1:15
Once a Winner: Engaging Your Customers Outside the Casino
1:15-1:45
Social Media Measurement: The Most Valuable Metrics
2:00-2:30
Best of the Best: Social Media Efforts of the Year
2:30-3:00
Learn from the Best: Social Media Mavens
3:15-4:15
MASTERMINDS

89. // LET’S
GET
STARTED
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