MasterLink Seminar

Interactive Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHANGE In a world of Bailouts, Bonuses, and Trillion Dollar Budget Busters… Everything has Changed ! ! ! Business has Changed Your attendance today tells me “You Get It “ … Self Applause ! Let’s get this party started 

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO Myths

Statistics ,[object Object],[object Object],[object Object],[object Object],The Daily Internet user…

Demographics ,[object Object],[object Object],[object Object],[object Object],The Average Internet user…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Options

Organic vs. PPC Wikipedia says: Organic search results refers to those listings in search engine results pages that appear by dint of their relevance to the search terms, as opposed to their being adverts. Pay per click ( PPC ) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website.

Search Engines Percentage of U.S.searches among leading search engine providers Domain December 2007 December 2008 January 2009 Year-over year percent change google.com 65.98% 72.07% 72.09% 9% yahoo.com 20.88% 17.79% 17.81% -15% msn.com 7.04% 5.56% 5.44% -21% ask.com 4.14% 3.15% 3.31% -21% Source: Hitwise, an Experian company

Organic SEO ,[object Object],[object Object],[object Object],[object Object],[object Object]

Organic SEO Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Research http://freekeywords.wordtracker.com/

Keyword Research “ Long Tail” Keyword Searches Percentage of U.S. clicks by number of keywords Subject Jan-08 Dec-08 Jan-09 Year-over-year percent change 1 word 20.96% 20.70% 20.29% -3% 2 words 24.91% 24.13% 23.65% -5% 3 words 22.03% 21.94% 21.92% 0% 4 words 14.54% 14.67% 14.89% 2% 5 words 8.20% 8.37% 8.68% 6% 6 words 4.32% 4.47% 4.65% 8% 7 words 2.23% 2.40% 2.49% 12% 8+ words 2.81% 3.31% 3.43% 22% Source: Hitwise, an Experian company

Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Titles & Descriptions ,[object Object],[object Object]

Navigation ,[object Object],[object Object],[object Object]

Cleaning Up Errors ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sitemaps ,[object Object],[object Object],[object Object],[object Object]

Links ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tracking Results ,[object Object],[object Object],[object Object],[object Object]

PPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Research ,[object Object],[object Object],[object Object],[object Object]

Bidding (Costs) ,[object Object],[object Object],[object Object]

Writing/Testing Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Relevance (QS) ,[object Object],[object Object],[object Object]

Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],What is a Landing Page?

Tracking Results ,[object Object],[object Object],[object Object]

Return on Investment ,[object Object],[object Object],[object Object],[object Object],[object Object]

Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Email Marketing Mistakes

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Email Marketing Mistakes

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reputation Management

Reputation Management ,[object Object],[object Object],[object Object],What does it Involve?

Protecting the Brand ,[object Object],[object Object],[object Object],[object Object]

Tracking the Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Handling Comments ,[object Object],[object Object],[object Object],[object Object]

Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Marketing

Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Marketing

[object Object],[object Object],[object Object],[object Object],Social Media Marketing

Social Media Marketing ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How We Can Help ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MasterLink Seminar

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