It is a statement that describes how you will do business. Alternatively, your vision is how your business will look in the future once your mission has been executed successfully. However, the work doesn't stop with the last word you might type of your mission or vision.

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3.  Creating a mission and vision for your small
business can sometimes feel more difficult than
any of the other monumental tasks such as
securing funding or developing a product plan.
 It is important to consistently re-visit your
mission statement to ensure that it continues to
align with your vision.

4.  If your mission statement should be considered
dynamic in order to adjust to the constantly
changing business environment.
 As your business progresses, it might be
discovered that your team is falling behind in
sales compared to your competitors.

5. You will be helping your business to stay focused
by making it a process to continually review your
mission or vision.
You may also be alerted to deviations from your
goals and can alter the path accordingly.

6.  At times, implementing change is done without
the right root cause analysis.
 For example, an organization may think that it is
innovation holding their product back from the
sales their competitors are achieving, but it may in
fact be a quality issue with their product.
 Driving the right message throughout your
business is critical as well as the only way to
ensure you are staying on task.

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