4. Hadrian's Wall was a defensive fortification in Roman Britain.
Its construction begun in AD 122, during the rule of emperor Hadrian.
The Hadrian's Wall
5. We are the Romans, we are powerful, we have technology!
And we are here to stay!
What story the Hadrian's Wall told?
6. To the “barbarians,” whose opinion was not a factor!
This narrative was completely unidirectional and didn't mean to
engage the listeners.
To whom the Hadrian's Wall told that story?
8. Casale Monferrato is a small town, in the Piedmont region in Italy, with
a typical medieval urban structure. Its romanesque cathedral
was originally founded in 742 and rebuilt in1107.
The Cathedral of Casale Monferrato
9. The story of the church that was told using principally
stones (walls, columns, dome and floor) but also words (sermons, signs),
numbers (hight and width of the naves), images (paintings, mosaics, frescoes
and stained-glass windows), sound (organ, chorus and bells) and
experiential elements (the smell of the incense and the wax).
What story the Cathedral told?
(This apply also to temples, mosques, sinagogues, etc)
10. To the parishioners who, within its walls, became participants of its narrative.
The cathedral was more than a story, it was a complete storyworld where
the narrative of the church would coexist with
the fantasies, dreams, fears, and desires of the people who visited it.
To whom the Cathedral told its story?
11. The Hadrian's Wall = Mass Media Narratives
The Cathedral = Transmedia Narratives
13. Transmedia narratives are based on storyworlds in which our stories can
coexist with the fantasies, dreams, fears, and desires of the participants.
They spread across multiple media and are participatory,
game-like and immersive.
The Cathedrals of the Mind