Massimo Giacchino

Bologna Area, Italy Italy

Author of Design Marketing

Advertising / Marketing / PR

I love Marketing and Design Thinking. So I have put together the two disciplines to understand better the personas and market. My approach helps companies understand the market. I define, prototype and scale marketing strategy. I have written and tested a lot on it. You can discover new ways to see buyer personas, adaptation curve and funnel. Through my method "Design Marketing", you can understand and learn how to make market analysis.