Regression analysis: Simple Linear Regression Multiple Linear Regression
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Sales Enablement and Outcome Selling, Forrester Research
1. Sales Enablement and Outcome Selling Brad HolmesVP and Practice Leader June 3rd, 2011
2. Sales Enablement is an emerging leadership role Fastest growing role for Forrester in 2011 â 1,800 clients Team of 20 analysts, consultants, and client engagement professionals Helping SE Professionals drive change and deliver results
3. SE defined (collaboratively with clients) Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the return of investment of the selling system.
4. SE in practice To accomplish this goal, portfolio, marketing, and sales teams must work cross-functionally to create effective sales content and programs that map to a holistic customer model and that are delivered on a common platform.
5. Forrester analysts have been in the trenches Scott Santucci Outcome selling SE Strategies Modeling customers The hidden costs of sales support Brian Lambert Establishing brand value in the trenches Ensuring adoption of sales enablement initiatives Leading the sales training and development function Dean Davison Leveraging a defined and shared view of customer business problems Engineering portfolio solutions for simplicity at the point of sale Infusing customer-focused business intelligence into portfolio messages
9. October 2010 âA SIMPLE Sales Enablement Frameworkâ Random Acts Of Sales Support Create Unneeded Complexity, Overwhelming Sales Forces
10. April 2009 âUncovering The Hidden Costs Of Sales Supportâ Hidden Costs And Inefficiencies Lurk In Sales And Marketing Budgets
11. 2000 18.1% 2009 13.4% What is the implication of the bottleneck? SG&A As a % of 2000 Revenue Relative growth of revenue and SG&A, normalized to 2000. Not adjusted for inflation
25. Focus on the value communication system like a supply chain Basic value communication system Customer Vender Audience Message Messenger ï +
26. The value you communicate is the "know how" your clients need to achieve an outcome Pattern Audience Message(s) Messenger(s) + Outcome selling is a go-to-market approach in which you design your value communications system to optimize the value your customers realize.
28. Thank you Brad Holmes bholmes@forrester.com 617 613 6037
Hinweis der Redaktion
Complexity issue brought on by market forces- PRODUCTIVITY and EFFICIENCY are the goals. Message gets pushed top-down through the chains of command, and ultimately ends up in various functional areas of the business. The original goal and the paths taken to get to that goal start branching off randomly based on the interpretations and perspectives of executives at each level within different silos of the organization.
The decline image you choose will go over this one with a grayed out box similar to how it appeared originally over the bar graphs