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How can you increase the
EdgeRank score for your Page?
by Zoe Summers
How can you increase the
EdgeRank score for your Page?
W h a t y o u ’ l l l e a r n :
 t h e b e s t m e t h o d s t o i n c r e a s e y o u r s c o r e t o
h e l p y o u g e t i n t o t h e N e w s Fe e d m o r e
© Mass Planner 2015
Post Valuable Content And
Provoke The Maximum
Engagement Possible
#1
© Mass Planner 2015
Don't rely solely on your content to ignite
engagement, add a compelling call to action
to ask them to like it and share it to their
friends.
Ask questions that will get your fans talking.
Make sure they’re easy to engage with.
© Mass Planner 2015
Not All Types Of Interactions Are
Equal#2
© Mass Planner 2015
In terms of the EdgeRank algorithm, the
“Sharing” of an update has more weight than a
simple “Like”.
Focus on getting your fans to take more actions.
© Mass Planner 2015
Be consistent With Your Posting1#3
© Mass Planner 2015
Your fans are not on Facebook all at the same time.
Make sure you post several times per day to cover a wider
audience.
Consistency is the key if you want to make it big on
Facebook. Also, post different types of content to mix things
up a bit.
© Mass Planner 2015
Determine the best times to post
your content#4
© Mass Planner 2015
Track your posts’ performance to see what
are the best times to share your content.
According to research1 the best days to post
are Thursday and Friday. If you publish
around 1 PM you’ll get more shares and more
clicks if your post is scheduled for 3 PM.
© Mass Planner 2015
Use Photos And Videos For
More Exposure#5
© Mass Planner 2015
Photos and Videos appear larger in the News
Feed, they tend to grab people’s attention
and get better organic reach.
Videos uploaded directly to Facebook get more reach
than any other type of content and they will
automatically play when people scroll their feeds.
© Mass Planner 2015
Take Advantage Of Trends#6
© Mass Planner 2015
Since Facebook added the Related Articles
feature to the News Feeds, they started
prioritizing updates about trending topics.
Even though you schedule your updates in advance, you
can step in and take advantage of some spontaneous
marketing ideas and trends.
© Mass Planner 2015
Share Content From Another
Aficionado In Your Field#7
© Mass Planner 2015
Share relevant content from authorities in
your niche.
This will help you build relationships with your peers
and diversify your content a bit.
© Mass Planner 2015
Run An Ad Promoting A Post To
Your Existing Facebook Fans#8
© Mass Planner 2015
Promoting a post is the best method to get
your content in front of a wide audience and
re-engage with them.
But, make sure your posts are not too promotional and
try avoiding click-bait titles that can get you penalized by
Facebook!
© Mass Planner 2015
What to learn more?
This presentation is a part of our tutorial:
Inside The News Feeds Algorithm: How
To Get Into The News Feeds More Often
Click here to read the full tutorial!
© Mass Planner 2015
© Mass Planner 2015

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How To Increase The EdgeRank Score For Your Page

  • 1. How can you increase the EdgeRank score for your Page? by Zoe Summers
  • 2. How can you increase the EdgeRank score for your Page? W h a t y o u ’ l l l e a r n :  t h e b e s t m e t h o d s t o i n c r e a s e y o u r s c o r e t o h e l p y o u g e t i n t o t h e N e w s Fe e d m o r e © Mass Planner 2015
  • 3. Post Valuable Content And Provoke The Maximum Engagement Possible #1 © Mass Planner 2015
  • 4. Don't rely solely on your content to ignite engagement, add a compelling call to action to ask them to like it and share it to their friends. Ask questions that will get your fans talking. Make sure they’re easy to engage with. © Mass Planner 2015
  • 5. Not All Types Of Interactions Are Equal#2 © Mass Planner 2015
  • 6. In terms of the EdgeRank algorithm, the “Sharing” of an update has more weight than a simple “Like”. Focus on getting your fans to take more actions. © Mass Planner 2015
  • 7. Be consistent With Your Posting1#3 © Mass Planner 2015
  • 8. Your fans are not on Facebook all at the same time. Make sure you post several times per day to cover a wider audience. Consistency is the key if you want to make it big on Facebook. Also, post different types of content to mix things up a bit. © Mass Planner 2015
  • 9. Determine the best times to post your content#4 © Mass Planner 2015
  • 10. Track your posts’ performance to see what are the best times to share your content. According to research1 the best days to post are Thursday and Friday. If you publish around 1 PM you’ll get more shares and more clicks if your post is scheduled for 3 PM. © Mass Planner 2015
  • 11. Use Photos And Videos For More Exposure#5 © Mass Planner 2015
  • 12. Photos and Videos appear larger in the News Feed, they tend to grab people’s attention and get better organic reach. Videos uploaded directly to Facebook get more reach than any other type of content and they will automatically play when people scroll their feeds. © Mass Planner 2015
  • 13. Take Advantage Of Trends#6 © Mass Planner 2015
  • 14. Since Facebook added the Related Articles feature to the News Feeds, they started prioritizing updates about trending topics. Even though you schedule your updates in advance, you can step in and take advantage of some spontaneous marketing ideas and trends. © Mass Planner 2015
  • 15. Share Content From Another Aficionado In Your Field#7 © Mass Planner 2015
  • 16. Share relevant content from authorities in your niche. This will help you build relationships with your peers and diversify your content a bit. © Mass Planner 2015
  • 17. Run An Ad Promoting A Post To Your Existing Facebook Fans#8 © Mass Planner 2015
  • 18. Promoting a post is the best method to get your content in front of a wide audience and re-engage with them. But, make sure your posts are not too promotional and try avoiding click-bait titles that can get you penalized by Facebook! © Mass Planner 2015
  • 19. What to learn more? This presentation is a part of our tutorial: Inside The News Feeds Algorithm: How To Get Into The News Feeds More Often Click here to read the full tutorial! © Mass Planner 2015