Whether you are in retail, media, publishing, technology or travel, the ability to distribute information onto the multitude of internet connected devices has become a challenge for even the most nimble of companies. Everyone is vying for the attention and eyes of the consumer. It is a new world and consumer expectations have changed when it comes to the way content/data/inventory is distributed, discovered and consumed. This change in distribution, in part, is due to the adoption of APIs (Application Programing Interfaces). Businesses who have leveraged APIs have made it more than just a "database of stuff", but rather, have created a platform by which they are now basing their business strategy. Speakers from Mashery, Best Buy, eBay/PayPal and Netflix joined to explore the "Evolution of Distribution" and examined the notion of "why every brand needs an API".

1. Everything is interactive.
1

2. Interactive Agency of the Year
Winner, 2009
Runner-up, 2010 & 2011
2

3. Psychology + Technology
Ideas that Work
5
3

4. Why every brand needs an open API for developers.
4

5. Banners
API?
App
5

6. 6

7. Videos
Recipes
Tools
Tips
Games
7

8. 8

9. What’s for dinner?
Meat Meat Loaf
what you need
1 cup dry bread crumbs
Meat Balls 1/4 cup milk
2 lb. ground beef
1 can (8 oz.) tomato sauce or ketchup, divided
Meat Burger 3/4 cup finely chopped celery
1 envelope GOOD SEASONS Italian Dressing Mix
1 egg, lightly beaten
2 Tbsp. chopped fresh parsley
Meat Head
Meat Loaf
Meat & Potatoes
9

10. 10

11. 11

12. 12

13. Does every brand need an open API for developers?
13

14. Thanks.
Adam Kleinberg
www.tractionco.com/blog
adam@tractionco.com
@adamkleinberg
415.962.5823
14