やってみてわかる、シード期のスタートアップが陥りがちな落とし穴 - すしルート20150917

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Masashi Fujiike

2015年9月17日に行われたすしルートでのプレゼンテーション資料です。

Business

やってみてわかる、
シード期のスタートアップが
はまりがちな落とし穴
©Spice, Inc 2015
2015年 9月 17日 @すしルート
株式会社Spice 藤池匡史

©Spice, Inc 2015
話している人について
- 藤池匡史 (ふじいけまさし)
- (株)Spice Co-Founder, 取締役CTO
- エンジニア (Rails/Swift)
- コード書き始めて2年くらい
- 1浪1留大学4年生文系学部
- 三度の飯より食べるのが好き。寿司好き
- 囲碁/バンド/エンジニア

©Spice, Inc 2015
人力テストでウケたから、
プログラムで自動化
失敗したこと

©Spice, Inc 2015
なにをやったか
おいしいお店を教えてくれる
チャットコンシェルジュを手動でテスト

©Spice, Inc 2015
- 約200人のテスターを集めて、一日中対応
- WAUは3割くらい
- 週3~5日使うヘビーユーザーが1割くらい
- 知らない間に集まった人が半分近くいた
自動化すればスケールするのでは？

©Spice, Inc 2015
なにがあったか
チャットでやっていたシステムを自動化
「Cuuu」というサービス名でリリースするも・・・
悲しみの谷に・・・

©Spice, Inc 2015
気づいたこと
自動化されたしくみと、
手動で提供しているしくみは、
そもそもエクスペリエンスが大きく異なる
自分たちが提供している「経験」は何か、
をちゃんと考える

©Spice, Inc 2015
いいものを作れば
ユーザーは集まる
いろいろ甘い

©Spice, Inc 2015
Cuuuは「いいもの」ではなかったか？
「おーすげえこれなら毎日使うわ」
「えーこういうの待ってたんだよ！」
ユーザーテストした人は好意的な反応が多かった

©Spice, Inc 2015
気づいたこと
1. 実際は「いいもの」が何かわかってない
2. 最初からいいものは作れない
3. いいものならユーザーが集まるわけではない

©Spice, Inc 2015
気づいたこと
1. 実際は「いいもの」が何かわかってない
2. 最初からいいものは作れない
3. いいものならユーザーが集まるわけではない
→ ユーザーに「使われて」初めてわかる
→ 力をつけながら改善していくもの
→ ユーザーが使う理由は「必然性」

©Spice, Inc 2015
大事だと思ったこと
必然的にユーザーが
増える仕組みをつくる

©Spice, Inc 2015
大事だと思ったこと
必然的にユーザーが
増える仕組みをつくる
どうするか？

©Spice, Inc 2015
流入経路を確保する
資本の乏しいスタートアップでは、
広告戦略は取れない。
検索流入やコミュニティなどの、
確実に集客できる基盤作りが大切

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