1. April 18th, 2016
To Whom It May Concern:
This is to inform you that Maryna Brandukova was a finalist in a marketing project initiative for The
Corner Place Restaurant and Lounge.
The multi-media advertising, PR and digital campaign was a project developed with The Corner Place
based on “real life” business issues and was held for over 80 students at George Brown College over the
course of their 4 month semester.
Students were asked to develop a complete integrated marketing campaign for the company based on
their own unique advertising ideas around the client’s positioning. Some of the objectives of the new
campaign were to:
1. Increase overall revenue by building The Corner Place weekday lunch business.
2. Increase awareness of The Corner Place and its service offerings to new customers.
The project consisted of a thorough internal and external analysis, target market segmentation, research
and the development of advertising strategy. Then marketing tools including On-line Video, Print, Out
of Home, Radio, Direct, Web, PR and Digital/Social Media were developed based on these strategic
ideas. As well, students developed media strategies and plans to execute their ideas. Finally, students
developed a formal business “pitch” presentation to sell their campaign to the client.
The top teams were selected to present to the owner of The Corner Place. The client recognized
Maryna’s team for their excellent advertising strategy and creative campaign ideas, strong execution of
ideas across all multiple campaign elements, overall creativity, and professional presentation skills.
Yours truly,
Anne Iarocci
Professor, Centre for Business, George Brown College
Nicole Gallucci
Professor, Centre for Business, George Brown College
Charles Co
Owner, The Corner Place Restaurant and Lounge