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Raven comp analysis_like
- 1. 1 3DS.COM©DassaultSystèmes|ConfidentialInformation|4/10/2015|ref.:3DS_Document_2012 Raven Portfolio: Competitive Analysis of “Thumbs Up” While I was at Dassault Systemes SolidWorks, management decided to create an internal tool called SWYM (See What You Mean). SWYM has many of the same components as Jive. They considered selling it as a product (they have since abandoned the idea). Goal: Conduct a competitive analysis of “thumbs UP” and determine what word and/or icon to use in SWYM. Role: Researcher and designer Result: Product Management and Engineering agreed to have us redraw the Thumbs up and change from “Endorse this content” to “Like”
- 2. 2 3DS.COM©DassaultSystèmes|ConfidentialInformation|4/10/2015|ref.:3DS_Document_2012 Competitive Analysis of “Thumbs Up” or “Like” Comparison Table of other programs Recommendations Details Facebook Lithium Jive Telligent Get Satisfaction IBM Connections Google+ SocialText SwYm
- 3. 3 3DS.COM©DassaultSystèmes|ConfidentialInformation|4/10/2015|ref.:3DS_Document_2012 Overview of Research Results Product Term Icon Facebook Like Like this item Lithium Kudos Click here to give kudos to this post Telligent (No actual term) Get satisfaction Good <Thing> (Solution, point, answer) Jive Like IBM Connections Recommend <Thing> (File, Post, ,entry) Google+ +1 SocialText Like SwYm Endorse this content
- 4. 4 3DS.COM©DassaultSystèmes|ConfidentialInformation|4/10/2015|ref.:3DS_Document_2012 Recommendation (p. 1 of 2) Keep the Thumbs-up representation (But we should REDRAW the icon, it looks too much like Facebook’s we do not want to be sued!) Change tooltip to: Like It is pretty much an industry-standard tem, used by Facebook SocialText, Jive Other phrases would be as follows: Changed the “Recent Activity” updated wording to “liked”, e.g. Mary Raven liked the post entitled “blah” Mark Raven endorsed the media entitled “uberblah 2 Likes If not “Like”, then “Recommend” Other phrases would be: Mary Raven recommended the post “blah” Mary Raven Recommended the media entitled “uberblah” 2 Recommendations
- 5. 5 3DS.COM©DassaultSystèmes|ConfidentialInformation|4/10/2015|ref.:3DS_Document_2012 Recommendation: (p. 2 of 2) Add a label Add the persons’ name as a link to their profile. Having just pictures will not work in most companies – people will not recognize everyone else. Also, I know you can get the name my mousing over – but that is too much work to mouse over each picture. Remove the “View all” button if you can show all who viewed it in this popup.
- 8. 8 3DS.COM©DassaultSystèmes|ConfidentialInformation|4/10/2015|ref.:3DS_Document_2012 Lithium- Blog posts can get Kudos, comments can get kudos If you click to give a kudo, you cannot “undo a kudo”
- 9. 9 3DS.COM©DassaultSystèmes|ConfidentialInformation|4/10/2015|ref.:3DS_Document_2012 Jive (Our Forum) – You can “like” a discussion post, Comment, document, blog and comments,
- 10. 10 3DS.COM©DassaultSystèmes|ConfidentialInformation|4/10/2015|ref.:3DS_Document_2012 Jive Jive lets you BOTH Rate and “like” a document
- 11. 11 3DS.COM©DassaultSystèmes|ConfidentialInformation|4/10/2015|ref.:3DS_Document_2012 Telligent has Ratings (Stars)