1. Mary Prier, APR
Portfolio
757-477-3476
MaryPrier@cox.net
This portfolio provides a sampling of projects I have
conceived and successfully implemented during my
Marketing and Public Relations Career.
I have a broad range of experience with print, digital,
video and social media, as well as event-planning.
I chose a variety of projects to illustrate both small-scale
targeted initiatives as well as high-profile media
outreach.

2. Website Development
As Marketing Manager at Superior Equipment Sales, Inc., one of my first projects was
creating and launching a new website using a Content Management System that allows
me to update the content through an admin site. The site includes interactive features
such as class registrations and a link to an eCommerce site. It also includes a focus on our
employees, with a biography and photo of each person.

3. Digital Communications
As Marketing Manager at Superior Equipment Sales, I created and implemented the company’s first
email marketing program. I collaborated with the sales team to gather customer email addresses to
develop a database. Currently, our email marketing not only helps to sell products, but it also
creates a sense of community among our customers.
Our customers were eager to
subscribe when they realized
we were offering one-day sales
specials they would only know
about through email. They
now regularly sign up for
training programs from the
emails and click on
instructional product videos
and relevant articles.
Many customers have moved
more of their business to us
after getting to know us
through email marketing. We
have had a minimal number of
opt-outs and our open rate has
remained consistent over
three years even as we have
grown the customer base.

4. Media Relations:
Made in American House
As Staff Vice President of Public Relations at Tidewater Builders Association, I promoted a Homearama
builder’s construction of a showcase home using only components “Made in America.”
It was an opportunity to leverage a national movement being championed by ABC News.
Having secured sponsorships from
several suppliers, I coordinated a
“Made in America” Day featuring the
Montana builder who started the
movement, as well as local and
national elected officials.
Through the Montana builder, I
connected with the ABC producer to
get our builder exposure on ABC
World News Tonight. (I used an iPad to
record an interview with the builder
and emailed it to the producer, along
with photos from the event.)

5. Media Relations:
Made in American House (Cont.)
Since we needed traffic at the show,
local coverage was important. A press
kit containing treats “Made in
America” combined with outreach
efforts garnered coverage from all
three local television network affiliates
and several sections of the local
newspapers as well mentions in their
social media outreach.

6. Strategic Marketing:
Targeted Campaign
A partnership with a broker,
Mid-Atlantic Insurance
Services, allowed us to target
their existing customers
(insurance agents) with a
campaign aimed at growing
their business as well as BIIA’s.
Postcards and email blasts
featured faces familiar to the
recipients. Each postcard
focused on a unique selling
proposition of the company.
BIIA was a subsidiary of Tidewater Builders Association that offered
Workers’ Compensation and General Liability Coverage to businesses.
BIIA turned to my department for a marketing plan and creative
materials to go with it.

7. Targeted Campaign (Cont.)

8. Magazines, E-Newsletters,
Social Media and More
As Staff Vice President of Public Relations at Tidewater Builders Association, I oversaw a team of
editors, writers, designers, a printer and a web developer charged with production of magazines
and other publications, social media, online communications, website development and more.
Some of our efforts are outlined in this page from an Annual Report.

9. Writing Sample
Article for membership magazine to increase awareness of advocacy on behalf of home building industry.

10. Writing Sample
Editorial response written for signature of the TBA President.

11. Public Relations/Collaboration:
The Global Friendship House
When I was Staff Vice President at Tidewater Builders Association, my team worked on public
relations for The Global Friendship House to raise funds for international student housing at Old
Dominion University. It was one of dozens of collaborative partnerships that combined resources
with other organizations to yield greater results than either of us could achieve on our own.
The Homearama
(home show) events
served as a venue for
the International
students to gain
exposure by
participating in a
community event with
cultural activities and
entertainment while
they gave TBA a public
relations angle to
promote.

12. Branding
When I took over as Marketing Director for Bon Secours Hampton Roads, the system had
recently merged three major healthcare entities, each with its own identity. Our team was
charged with bringing all of the elements under one brand. The first major component of
the new brand identity was creating a new website for the combined systems.
In addition to compiling information from across all of the affiliated facilities, I was able to
secure Foundation funding to incorporate a health and wellness content module.

13. Branding (Cont.)
Our advertising and publications
reflected the spiritual component of
a Catholic health system.

14. After decades of delays and legal
challenges from North Carolina,
the Virginia Beach Water Supply
Project was complete. Water
restrictions could end and new
development could begin in
Virginia Beach.
As a city public relations project
manager, I was charged with
planning a campaign aimed at
informing the public of the
significance of the development
and celebrating the success of
those who had seen it through to
fruition.

15. The celebration
brought local, state,
and federal officials,
as well as the business
community and civic
leaders.
It also brought
extensive media
coverage from
broadcast stations and
newspapers from as
far as Richmond and
Raleigh, NC.
Virginia Beach Public Works staff helped to secure support from the companies who built the
pipeline to fund a special newspaper section and host a celebration event at the aeration
structure in Isle of Wight County. The newspaper section included a map of the pipeline, a history
of its development and information about its significance

16. Public Affairs:
Broadcast Journalism
After two years as a
print journalist, I
learned broadcast
skills on the job as a
U.S. Army Broadcast
Journalist stationed
at the American
Forces Korea
Network (AFKN). I
had a front seat for
every major
development,
including the State
Visit of President
Ronald Reagan.
These experiences
created a solid
foundation of
communications
skills even as we
now embrace the
new world of
digital interactive
communications.

17. Reference