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Financial Opportunities in Specialty Crop Production - Marlin Bates

Marlin Bates, K-State Research and Extension

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Financial Opportunities in Specialty Crop Production - Marlin Bates

  1. 1. 2/9/2017 1 Opportunities in Specialty Crop Production Marlin A. Bates Director, K-State Research and Extension Douglas County Local Food System – by definition • A system aimed at connecting food producers and consumers in the same geographic region • in order to develop more self-reliant and resilient food networks, improve local economies • for health, environmental, community, or social impact in a particular place
  2. 2. 2/9/2017 2 Why Local Food Systems Work Matters Growing Consumer Interest in Food Provenance = Increased per Acre Returns for Farmers 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 1920 2012 FARMS IN KANSAS Total # of Farms # of Farms Producing Fruits & Vegetables
  3. 3. 2/9/2017 3 Tiers of the Food System Where Local Food Fits • In most of Kansas, Local Food is limited to Tier 1 of the food system • Few examples of Tier 2 Local Food – Where it does exist, there are often considerable barriers to entry
  4. 4. 2/9/2017 4 Where Farmers Are Selling Direct-to-Consumer Marketing Options Increasing Revenue by Capturing Premium Prices
  5. 5. 2/9/2017 5 Direct-to-Consumer Marketing Options Farmers Markets
  6. 6. 2/9/2017 6 Direct-to-Consumer Marketing Options Community Supported Agriculture (CSA)
  7. 7. 2/9/2017 7 Direct-to-Consumer Marketing Options Roadside Stand/On-Farm Store Direct-to-Consumer Marketing Options U-Pick
  8. 8. 2/9/2017 8 Direct-to-Consumer Marketing Options Special Events
  9. 9. 2/9/2017 9 Kaw Valley Farm Tour 0 200 400 600 800 1000 1200 1400 1600 1800 Poor Okay Good Great Excellent Exit Surveys at Farms (Participant Experience)
  10. 10. 2/9/2017 10 Intermediated Sales Avenues Moving larger quantities quickly
  11. 11. 2/9/2017 11
  12. 12. 2/9/2017 12 Adding Value Moving from fresh product to value-added
  13. 13. 2/9/2017 13 Learning More Joining the community of producers who contribute to local food system
  14. 14. 2/9/2017 14 Growing Lawrence – Meeting Topics 2016 Growing Lawrence Meeting Schedule January 20 – Winter Social and Annual Meeting – Hank Charcuterie 5:30 PM February 3 – Concerns and Obstacles for 2016 – Extension Office 7:00 AM March 2 – Update on Regional Food Hub – Extension Office 7:00 AM April 6 – High Tunnel/Greenhouse Production – Pendleton’s Country Market 6:30 PM May 4 – Legal Issues on the Farm – Extension Office 7:00 AM June 1 – Equipment for Vegetable Production – Juniper Hill Farms 7:30 PM July 6 – Vineyard Tour/Grape Production – Kugler’s Vineyard 7:30 PM August 3 – Farm Assistance Programs – Extension Office 7:00 AM September 7 – Tree Fruit Production – South Baldwin Farms 6:30 PM October 5 – Mushroom Production – Wakarusa Valley Farm 6:00 PM November 2 – Maximizing Markets – Extension Office 7:00 AM December 7 – Cooperative Purchasing Opportunities – Extension Office 7:00 AM
  15. 15. 2/9/2017 15
  16. 16. 2/9/2017 16 In Summary • There may be numerous reasons to consider entering into the specialty crop arena. – Profit potential, Bring back the next generation, Satisfy increasing demand, Increase regional food security, etc. • While there are many cropping options, there are also a handful of marketing options to consider. • For those with little experience, there is a relatively steep learning curve, so find the support that you need early on.
  17. 17. 2/9/2017 17 Thank You Marlin A. Bates Director, K-State Research and Extension Douglas County

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