How to Close More Leads Using Science-Based Emails and Sales Pages.

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How to Close More Leads
Using Science-Based
Emails and Sales Pages.
J E F F C O O N

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MIND-READING
& PERSUASION
Source: https://s-media-cache-ak0.pinimg.com/

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Mentalist Lior Suchard

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SPIDEY-SENSE
IT’S ACTUALLY MORE OF A

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Our science-based
formula for success

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$ = (P+N/C) x S
Sales = (Personalization + Novelty / Credibility) x Scarcity

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WHY DOES IT WORK?
BECAUSE OF SCIENCE, OF COURSE.

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THE BUYING BRAIN
ALWAYS START WITH THE INSTINCTIVE BRAIN.

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Credit: https://braintrust101.com

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74% OF B2B BUYERS
choose the company that was
first to earn their trust.
Source: https://www.salesforce.com/blog/2016/04/b2b-buyers-change-social-sell-on-linkedin.htm

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EMOTIONS
are SO important in making a decision.

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MENTAL SHORTCUTS
also help us make a decision.

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RECIPROCITY
We have this built in obligation to make
things fair. Be the first to do something nice.

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WAITER case study:
1 mint = 3% increase in tip
2 mints = 14%+ increase in tip
3 mints + delivery style = 23%+

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CONSENSUS
People will look to the actions of others
to determine their own.

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HOTEL case study:
“75% of people who stayed in THIS room,
reuse their towel.”
33% increase in compliance

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https://unbounce.com/conversion-centered-design/credibility.html
Now it contains a relatable photo of Cathy (she’s holding a camera!),
specificity by referencing the lesson material and the transformative
effect of what she learned.

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AUTHORITY
People are more inclined to follow
the lead of experts.

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REALTOR case study:
“Let me connect you with Jim who has
over 15 years experience in your area.”
15% rise in signed contracts

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60,000X FASTER
We process visuals 60,000x faster than text.

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VS.

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Source: https://techcrunch.com/2016/12/19/facebook-status-background-color/

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Good example of animated gifs: https://www.chipotle.com/whats-happening

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Good example of animated gifs: https://www.chipotle.com/whats-happening

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Good example of animated gifs: https://www.chipotle.com/whats-happening

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Source: https://blog.hubspot.com/marketing/plain-text-vs-html-emails-data

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Source: https://blog.hubspot.com/sales/email-subject-lines-sales-reps-swear-by

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Tool: LinkedIn.com

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Good example of animated gifs: https://www.chipotle.com/whats-happening

Tool: GrowthBot.org

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Tool: Facebook Ads

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

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Source: https://www.campaignmonitor.com/resources/guides/video-in-email/

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Source: https://www.campaignmonitor.com/resources/guides/video-in-email/
Boost click-thru rates by 65%

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Source: https://blog.hubspot.com/sales/using-video-in-sales-emails

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GET EMOTIONAL

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Source: https://www.crazyegg.com/blog/landing-page-essentials/

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Good example of animated gifs: https://www.chipotle.com/whats-happening

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Good example of animated gifs: https://www.chipotle.com/whats-happening


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NOT A FAN OF THESE

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SUBJECT LINES

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LENGTH
“...For most users, there is no statistical
link between subject line length and open
rate. But for subscribers reading your
campaigns on mobile devices, shorter
may be better…”
http://kb.mailchimp.com/campaigns/previews-and-tests/best-practices-for-email-subject-lines

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LENGTH
According to data from Return Path,
65 characters seems to be a sweet spot
for email subject lines, which is about
15 characters more than the average
subject line.
https://www.campaignmonitor.com/blog/email-marketing/2015/12/best-email-subject-line-length/

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LENGTH
An analysis of 6.4 million emails showed
that messages with a blank subject line
were opened 8% more often than those
with subject lines.
https://blog.hubspot.com/sales/email-subject-lines-sales-reps-swear-by

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https://blog.hubspot.com/sales/the-ultimate-guide-to-prospecting-how-many-touchpoints-when-and-what-type

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https://www.crazyegg.com/blog/high-performing-landing-pages/

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WHAT TO WRITE?
• Thoroughly explain your offer
• Answer ALL questions
• Don’t be afraid of long pages
Learn more: http://www.copyblogger.com/sales-page-tips/

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 Source: https://unbounce.com/conversion-centered-design/attention.html

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LET’S SEE IT IN ACTION
https://www.streamcreative.com/sample-sales-page

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Speed up the sales process
by being fully transparent.

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“This was outstanding! Thanks for
your exceptional help and outstanding
demonstration of your services.
We are so excited to work with you!”

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WE CAN MEASURE:
• Email opens
• Landing page views
• Video views (+ time watched)
• Proposal views (+ time on page)
• Website page views

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We know all of this WITHOUT
them even replying to my email.

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IT MAKES YOU
FEEL LIKE A
MIND-READER

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T H A N K Y O U