The document discusses the five key factors, or "Cs of Credit", that lenders consider when evaluating loan applications: 1) Condition refers to the overall economic environment that could impact the applicant's industry; 2) Capacity is the applicant's ability to repay the loan based on their financial health; 3) Collateral includes assets that can be pledged as security for the loan; 4) Capital is the amount of personal funds the applicant has invested in their business; and 5) Character involves the applicant's integrity and trustworthiness, which are important in determining if they will be approved for a loan.

1. Condition
Capacity
Collateral
03
01
02
04
05Character
The state of the overall economic
environment - specifically the factors
that might have affect your industry
and business.
are assets that can be used as
security for loan repayment, like real
estate and inventory.
Your ability to repay the loan. Our
algorithm Herio Insight determines
the best loan product for the financial
health of our borrowers' businesses.
How much money you have
personally put into the business.
Investing in your own business
shows you believe in it - and that we
should too!
Our customers aren't just data sets to
us. A small business owner's integrity
and trustworthiness play a large part
in whether or not we approve them
for a loan.
Capital
www.heriocapital.com | 1.844.Go.Herio | @heriocapital
THE FIVE Cs OF CREDIT