7. The Digital Activism Equation
Digital Activism
Transparency
Disaster Relief
Regime Change
Government
___ + ___ =
Accountability
8. The Digital Activism Equation
Goal of Political
or Social Change + Digital Activism
Transparency
Disaster Relief
Regime Change
Government
___ + ___ =
Accountability
9. The Digital Activism Equation
Goal of Political
or Social Change + Digital
Technology = Digital Activism
Custom Application >
Transparency
Disaster Relief
Regime Change
Government
___ + ___ =
Accountability
10. The Digital Activism Equation
Goal of
Political Digital Digital
or Social + Technology = Activism
Change
12. Digital Technology: Top Tools
Tool Uses Brands Time
• interact with supporters Facebook 1 update / day
Social Network • share short news
• first contact (1 hour/week)
15. Digital Technology: Top Tools
Tool Uses Brands Time
• interact with supporters Facebook 1 update / day
Social Network • share short news
• first contact (1 hour/week)
• interact with supporters Blogger, 4 updates / week
Blog • share longer analysis
• gain influence Wordress (5 hours/week)
17. Digital Technology: Top Tools
Tool Uses Brands Time
• interact with supporters Facebook 1 update / day
Social Network • share short news
• first contact (1 hour/week)
• interact with supporters Blogger, 4 updates / week
Blog • share longer analysis
• gain influence Wordress (5 hours/week)
• interact with supporters 5-10 updates / day
Micro-blog • share short news
• gain influence
Twitter
(3 hours/week)
18. Digital Technology: Micro-blog
< gain i
nfluenc
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rities)
< gain
influen
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ags)
< interact w
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< sha
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< share
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19. Digital Technology: Top Tools
Tool Uses Brands Time
• interact with supporters Facebook 1 update / day
Social Network • share short news
• first contact (1 hour/week)
• interact with supporters Blogger, 4 updates / week
Blog • share longer analysis
• gain influence Wordress (5 hours/week)
• interact with supporters 5-10 updates / day
Micro-blog • share short news
• gain influence
Twitter
(3 hours/week)
Google, whenever needed
Email Group • internal coordination
Yahoo (a few minutes)
23. Digital Technology: Top Tools
Tool Uses Brands Time
• interact with supporters Facebook 1 update / day
Social Network • share short news
• first contact (1 hour/week)
• interact with supporters Blogger, 4 updates / week
Blog • share longer analysis
• gain influence Wordress (5 hours/week)
• interact with supporters 5-10 updates / day
Micro-blog • share short news
• gain influence
Twitter
(3 hours/week)
Google, whenever needed
Email Group • internal coordination
Yahoo (a few minutes)
• inviting people to all mobile whenever needed
SMS events phones (1 minute)
25. Digital Technology: Top Tools
Tool Uses Brands Time
• interact with supporters Facebook 1 update / day
Social Network • share short news
• first contact (1 hour/week)
• interact with supporters Blogger, 4 updates / week
Blog • share longer analysis
• gain influence Wordress (5 hours/week)
• interact with supporters 5-10 updates / day
Micro-blog • share short news
• gain influence
Twitter
(3 hours/week)
Google, whenever needed
Email Group • internal coordination
Yahoo (a few minutes)
• inviting people to all mobile whenever needed
SMS events phones (1 minute)
• getting attention with YouTube, whenever needed
Video emotion Vimeo (several days)
26. Digital Technology:Video
•Short (3 minutes max)
•Emotion (anger, inspiration, humor)
•Explain your cause (text or voice)
•Make a call to action
•Fouad: http://www.youtube.com/watch?v=XH7sflcUGj8&feature=player_embedded
•Obama: http://www.youtube.com/watch?v=EcRA2AZsR2Q