So it's time to focus on creating local content. That means more than simply putting your local keywords into general content. You’ll need to show casual visitors to your site that you’re a part of a local community. Here are some pointers to get you started.

1. TIPS FOR CREATING
LOCAL CONTENT

2. So it's time to focus on creating local content.
That means more than simply putting your local
keywords into general content. You’ll need to
show casual visitors to your site that you’re a part
of a local community.

3. Here are some pointers to
get you started.

4. BLOG ABOUT LOCAL EVENTS
Every community, from small rural towns
to huge cities, has local events that are a
big deal.
As a business owner, you should be
aware of these events and find a way
to write about them that ties back to
your business.

5. BLOG ABOUT LOCAL EVENTS
It’ll be easy if you’re planning to sponsor
a booth at your local street fair. But local
charity events and holiday celebrations
offer the opportunity for you to talk about
your community and why you love it.

6. TALK ABOUT LOCAL NEWS
• Did your local Little League team make
the playoffs?
• Did a high school student win a
contest?
• Is there a new business coming to
town?

7. TALK ABOUT LOCAL NEWS
Any of these things could be turned
into blog posts and they're especially
effective if you can find an organic way to
relate the story to your business.

8. DEVELOP CASE STUDIES THAT ARE
RELEVANT TO LOCAL PROSPECTS
You might serve a variety of
neighborhoods or more than one town in
your area. If that's the case, it's your job
to show that you care about all the
places in your service area.

9. DEVELOP CASE STUDIES THAT ARE
RELEVANT TO LOCAL PROSPECTS
One way to do it is to develop case
studies that demonstrate your knowledge
of the area and of any special
circumstances that might be unique to
where you are.

10. DEVELOP CASE STUDIES THAT ARE
RELEVANT TO LOCAL PROSPECTS
For example, a landscaper in
Southern California might talk about
the risk of wildfires or offer tips on
how to get rid of black widow spiders.

11. FIND OUT WHAT YOU AUDIENCE IS
INTERESTED IN AND THE WRITE
ABOUT IT
Of course, you don't want to stray too far
from your business, but there is nothing
wrong with getting excited about the
things your audience cares about.
For example, you might write about an
upcoming holiday or the year's first big
storm.

12. A good way to get ideas for your
local content is to stay plugged in to
your community online.

13. You might follow you local Chamber of
Commerce on Facebook, subscribe to your
local paper, and stop into the library to see
what new flyers have been added to the
bulletin board.

14. Presented by:
DigitalMarketingTactic.com