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Enterprise
Visibility
Accelerator
Increased Visibility for Your Digital Content
© Position², Inc. www.position2.com
WATCH VIDEO 4
www.position2.com 2
Enterprise Visibility Accelerator
In the digital marketing space, there’s a three-fold challenge that companies face, today.
An ever expanding
media landscape1 2 3
Changing
user behavior
Evolving search
algorithms
•	 Present across multiple channels in multiple formats
•	 Present across an ever expanding list of popular sites
•	 Optimized to show up in search results
•	 Tracked and monitored for views, social mentions, reach etc.
As a B2B Marketer, you need to ensure your digital content is:
Where your existing digital content (asset) is:
•	 Repurposed into multiple formats
•	 Optimized for search engines
•	 Published across online, social channels
Presenting Enterprise Visibility Accelerator (EVA)
How EVA works in 4 easy steps
Review and repurpose the white paper into a
PowerPoint, an executive summary, a video
and an infographic.
1Asset
Creation
Distribute the assets across select social media
platforms and content-sharing sites, based on
the target audience.
3Asset
Distribution
Optimize these digital assets
for search engines.
2Asset
Optimization
Track performance of each asset for
parameters like traffic, views and leads.
4Reporting &
Tweaking
White paper
EVA
PDF
PPT
Blog
Banner Ads
Video
Landing Page and Email
Infographic
www.position2.com 3
Enterprise Visibility Accelerator
WATCH VIDEO 4
How EVA benefits you
•	 Boosts your website traffic
•	 Improves search engine rankings for your brand
•	 Increases visits to your landing page
•	 Gives your brand more exposure
Here’s a look at some recorded results of EVA
jump in
referral traffic
33%
increase in
search listings
8X
number of visits to
the landing page
3X
increase in asset
visibility
40X

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Enterprise Visibility Accelerator (EVA) – Position2

  • 1. Enterprise Visibility Accelerator Increased Visibility for Your Digital Content © Position², Inc. www.position2.com WATCH VIDEO 4
  • 2. www.position2.com 2 Enterprise Visibility Accelerator In the digital marketing space, there’s a three-fold challenge that companies face, today. An ever expanding media landscape1 2 3 Changing user behavior Evolving search algorithms • Present across multiple channels in multiple formats • Present across an ever expanding list of popular sites • Optimized to show up in search results • Tracked and monitored for views, social mentions, reach etc. As a B2B Marketer, you need to ensure your digital content is: Where your existing digital content (asset) is: • Repurposed into multiple formats • Optimized for search engines • Published across online, social channels Presenting Enterprise Visibility Accelerator (EVA) How EVA works in 4 easy steps Review and repurpose the white paper into a PowerPoint, an executive summary, a video and an infographic. 1Asset Creation Distribute the assets across select social media platforms and content-sharing sites, based on the target audience. 3Asset Distribution Optimize these digital assets for search engines. 2Asset Optimization Track performance of each asset for parameters like traffic, views and leads. 4Reporting & Tweaking White paper EVA PDF PPT Blog Banner Ads Video Landing Page and Email Infographic
  • 3. www.position2.com 3 Enterprise Visibility Accelerator WATCH VIDEO 4 How EVA benefits you • Boosts your website traffic • Improves search engine rankings for your brand • Increases visits to your landing page • Gives your brand more exposure Here’s a look at some recorded results of EVA jump in referral traffic 33% increase in search listings 8X number of visits to the landing page 3X increase in asset visibility 40X