Download the Whitepaper from http://info.position2.com/evalp
Enterprise Visibility Accelerator (EVA) from Position2 is based on a unique methodology. It helps B2B marketers tackle the three-fold digital marketing challenge. With EVA, existing digital assets are repurposed and published across various online and social channels to boost brand visibility through improved search engine rankings. Read more to see how your brand can benefit from EVA.
2. www.position2.com 2
Enterprise Visibility Accelerator
In the digital marketing space, there’s a three-fold challenge that companies face, today.
An ever expanding
media landscape1 2 3
Changing
user behavior
Evolving search
algorithms
• Present across multiple channels in multiple formats
• Present across an ever expanding list of popular sites
• Optimized to show up in search results
• Tracked and monitored for views, social mentions, reach etc.
As a B2B Marketer, you need to ensure your digital content is:
Where your existing digital content (asset) is:
• Repurposed into multiple formats
• Optimized for search engines
• Published across online, social channels
Presenting Enterprise Visibility Accelerator (EVA)
How EVA works in 4 easy steps
Review and repurpose the white paper into a
PowerPoint, an executive summary, a video
and an infographic.
1Asset
Creation
Distribute the assets across select social media
platforms and content-sharing sites, based on
the target audience.
3Asset
Distribution
Optimize these digital assets
for search engines.
2Asset
Optimization
Track performance of each asset for
parameters like traffic, views and leads.
4Reporting &
Tweaking
White paper
EVA
PDF
PPT
Blog
Banner Ads
Video
Landing Page and Email
Infographic
3. www.position2.com 3
Enterprise Visibility Accelerator
WATCH VIDEO 4
How EVA benefits you
• Boosts your website traffic
• Improves search engine rankings for your brand
• Increases visits to your landing page
• Gives your brand more exposure
Here’s a look at some recorded results of EVA
jump in
referral traffic
33%
increase in
search listings
8X
number of visits to
the landing page
3X
increase in asset
visibility
40X