poster analysis

1. POSTER ANALYSIS FOR FILM
BY MARWA AWADH

2. The black background signifies darkness
and suggests this movie will be dark,
scary and interesting. Using this colour
gives us the idea that it also is about
one killer therefore there are no
distractions to distract us from the main
image.
The picture of the mask already tells us
that this will be the mask used for the
murders in which will be taking place
throughout the movie. The mask looks
haunting, ghostlike and scary therefore
making us as target audience scared
and excited at the same time.
There are brief words in
this poster therefore
making us again, focus on
the picture. The repetition
of the word “New”
suggests we may be
surprised at the events in
which will be happening in
the movie further on
intriguing us in wanting to
go watch it.
The sharp outline of the
scream masks jaw is a
knife shaped image
making us wonder if
that is what the murder
weapon will be in the
film and the overall
haunting figure of the
mask looks rough and
scary for us as
audiences.
The bottom part shows the name of
the film as “Scream” the simple black
and white in the poster is kept simple
but the “A” for scream is changed to
“4” in red writing showing us that this
is the fourth film below this is also
the date of when it comes out so
giving us information on when we can
go to watch it.

3. Black, scary, haunting background
suggests it will be a horror the
dark colours suggest it will be a
satanic, ghost type films.
The eye is one of the main things
that stand out in the poster its
creepy and gives you chills from
looking at it. The eye seems to be
staring deep into your soul and the
pupils black colour suggest it may
be demonic.
The hair makes the eye stand
out more it is creepy looking
and covering the whole face
except the eye and the pale
white skin also further on
suggests this girl as being a
ghostlike figure
The name of the movie “The
Grudge” is written in red making it
more alluring for the audience as
they want to watch the film. Also
the red may mean the lady is
demonic and could lead to deaths.
The word “Grudge” also means
holding a resentment or
something that’s happened to you
in the past and holding onto it
leading to revenge at some points
The words “It never forgives. It
never forgets” suggests this thing
is dangerous and the use of “it”
suggests its not human and
further linking to the word grudge
as grudges are not forgotten and
this one is not forgiven either. This
makes us as audiences want to
know more of what the film is
about and what has happened to
this “thing” for it to hold this type
of grudge.

4. The background shows a couple of
people looking confused and
somewhat distraught faces, however
we know this movie is of a parody.
Because it’s a horror and comedy us
as audiences would want to be
amused and know what will happen.
The characters are all sitting in
cinema seats making it more
amusing as were the audiences and
they are somewhat replicating us
and it seems like they are watching
us rather than us watching them.
The words on the top of “I see
dead people” suggests we may
see lots of dead bodies further
on we would want to watch
the film to see what happens.
This as audiences is humorous for
us as the scream mask is supposed
to be the villain. However, the
villain is also sitting with the rest of
the characters in the cinema seats
and is also holding popcorn and the
mask although supposed to be
scary has a smile on its face.
The movie’s name is “Scary
movie” and it is put in bold to
stand out for the audience
however it is below the
scream masked figure so our
eyes aren't as distracted and
we focus on the characters of
the movie. The colour red also
suggests there will be death,
blood and danger. The
characters in the movie
although may have distraught
looking faces they don’t really
scared its more dramatic
further increasing the comedic
effect. The scary movie also
links to other films that they
somewhat mock gaining the
audiences attention.